Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Does google scrape links from PDF files? do these links pass link juice?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Does google scrape links from PDF files? do these links pass link juice?

    Link Building
    4
    4
    4838
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • A Former User
      A Former User last edited by

      Title is pretty much the whole question.

      1 Reply Last reply Reply Quote 0
      • Cristina.Andrei
        Cristina.Andrei Subscriber last edited by

        I made a test and it seems that yes, the links from pdf count for ranking.

        The test is on my Romanian blog http://seogan.ro/link-building-pdf-urile-o-sursa-de-linkuri-test

        You can find an English translation here: http://www.seogan.com/pdf-link-building

        Hope it helps.

        1 Reply Last reply Reply Quote 0
        • oznappies
          oznappies last edited by

          Yes it does according to Google tech spec http://code.google.com/apis/searchappliance/documentation/50/admin_crawl/Introduction.html

          which specifically states if follows html links in pdf 'It follows HTML links in PDF files, Word documents, and Shockwave documents'. Google's own api docs carry more weight than a comment in a forum_._ If they are licencing this out as an application it would suggest that the same technology is available in the main engine as does Dunamis's comment about a listing in a pdf document being found in search results.

          You can test for youself by publishing a pdf with a link to a info page that does not show up in any other links. Include the pdf in your sitemap but not the test page and check if it shows in googles index site:yoursite.com the next time it crawls.

          This also gives some insight in an interview with Matt Cutts - http://www.stonetemple.com/articles/interview-matt-cutts-012510.shtml

          Eric Enge:  What about PDF files?

          Matt Cutts: We absolutely do process PDF files.  I am not going to talk about whether links in PDF files pass PageRank.  But, a good way to think about PDFs is that they are kind of like Flash in that they aren't a file format that's inherent and native to the web, but they can be very useful.  In the same way that we try to find useful content within a Flash file, we try to find the useful content within a PDF file.  At the same time, users don't always like being sent to a PDF. If you can make your content in a Web-Native format, such as pure HTML, that's often a little more useful to users than just a pure PDF file.

          1 Reply Last reply Reply Quote 0
          • MarieHaynes
            MarieHaynes last edited by

            Google definitely does index the contents of pdf files.  I found this out the hard way as I had a real estate pdf on my site that I wanted to have listed in the index, but I didn't know that the contents would be crawled.  The pdf contained some listings that I was not legally allowed to advertise on my site.  (It was legal for me to give someone a report with the listings in it though).

            When another realtor was searching for their own listing, my pdf came up.  I got in trouble.  I'm ok now though.  🙂

            1 Reply Last reply Reply Quote 0
            • oznappies
              oznappies last edited by

              Have a look at this article http://searchenginewatch.com/article/2067225/Google-Does-PDF-Other-Changes it explains some of the doc library search for pdf files and Google's statement here http://googleblog.blogspot.com/2008/10/picture-of-thousand-words.html.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Tv2.ro

                link building

                link building

                https://www.youtube.com/redirect?q=https%3A%2F%2Fantena24.ro%2F
                https://m.youtube.com/redirect?q=https%3A%2F%2Fantena24.ro%2F
                https://t.me/iv?url=https%3A%2F%2Fantena24.ro
                https://cr.naver.com/redirect-notification?u=https%3A%2F%2Fantena24.ro
                https://panchodeaonori.sakura.ne.jp/feed/aonori/feed2js.php?src=https%3A%2F%2Fantena24.ro
                https://tvtropes.org/pmwiki/no_outbounds.php?o=https%3A%2F%2Fantena24.ro
                https://optimize.viglink.com/page/pmv?url=https%3A%2F%2Fantena24.ro
                https://hobby.idnes.cz/peruanske-palive-papricky-rocoto-dlz-/redir.aspx?url=https%3A%2F%2Fantena24.ro
                https://redirects.tradedoubler.com/utm/td_redirect.php?td_keep_old_utm_value=1&url=https%3A%2F%2Fantena24.ro
                https://www.kaskus.co.id/redirect?url=https%3A%2F%2Fantena24.ro
                https://salesevents.madison.com/go.php?article_id=108164&dealer_id=60&ga_id&promo_id=25&source=promotion&url=https%3A%2F%2Fantena24.ro
                https://bbs.pku.edu.cn/v2/jump-to.php?url=https%3A%2F%2Fantena24.ro%2F
                https://feeds.hanselman.com/~/t/0/0/scotthanselman/~/https:/antena24.ro
                https://guru.sanook.com/?URL=https%3A%2F%2Fantena24.ro%2F
                https://keyscan.cn.edu/AuroraWeb/Account/SwitchView?returnUrl=https%3A%2F%2Fantena24.ro
                https://bukkit.org/proxy.php?link=https%3A%2F%2Fantena24.ro
                https://nou-rau.uem.br/nou-rau/zeus/auth.php?back=https%3A%2F%2Fantena24.ro%2F&go=x&code=x&unit=x
                https://redirect.camfrog.com/redirect/?url=https%3A%2F%2Fantena24.ro
                https://auth.she.com/logout/?callback=https%3A%2F%2Fantena24.ro&client_id=8
                https://bugcrowd.com/external_redirect?site=https%3A%2F%2Fantena24.ro
                https://wikimapia.org/external_link?url=https%3A%2F%2Fantena24.ro
                https://www.earth-policy.org/?URL=https://antena24.ro
                https://m.ok.ru/dk?st.cmd=outLinkWarning&st.rfn=https%3A%2F%2Fantena24.ro%2F
                https://m.ok.ru/dk?st.cmd=outLinkWarning&st.rfn=https%3A%2F%2Fantena24.ro
                https://wfc2.wiredforchange.com/dia/track.jsp?v=2&c=hdorrh%2BHcDlQ%2BzUEnZU5qlfKZ1Cl53X6&url=https%3A%2F%2Fantena24.ro%2F
                https://www.fuzokubk.com/cgi-bin/LinkO.cgi?u=antena24.ro
                https://ipv4.google.com/url?q=https%3A%2F%2Fantena24.ro
                https://ditu.google.com/url?q=https%3A%2F%2Fantena24.ro%2F
                https://www.google.com/url?sa=t&url=https%3A%2F%2Fantena24.ro
                https://m.verywed.com/redirect.php?url=https://antena24.ro/
                https://www.projekt-office.ch/?URL=https://antena24.ro
                https://mobile.myprice74.ru/redirect.php?url=antena24.ro
                https://www.libenar.it/?URL=https://antena24.ro/
                https://feeds.osce.org/~/t/0/0/osceofficetajikistan/~/https:/antena24.ro
                https://feeds.gty.org/~/t/0/0/gtyblog/~/https:/antena24.ro
                https://feeds.marinsoftware.com/~/t/0/0/marininsights/~/https:/antena24.ro
                https://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=60610D15439B4103A0BF4E1051EDCF8B&url=https%3A%2F%2Fantena24.ro%2F&c=12807976268214810202&mkt=en-us
                https://maps.google.bj/url?q=https%3A%2F%2Fantena24.ro%2F
                https://www.google.bj/url?q=https%3A%2F%2Fantena24.ro%2F
                https://www.htcdev.com/?URL=antena24.ro
                https://maps.google.mu/url?q=https%3A%2F%2Fantena24.ro%2F
                https://mitsui-shopping-park.com/lalaport/ebina/redirect.html?url=https%3A%2F%2Fantena24.ro%2F
                https://images.google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
                https://maps.google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
                https://google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
                https://results.dogpile.com/search/web?q=antena24.ro
                https://www.ask.com/web?q=antena24.ro
                https://search.aol.com/aol/search?s_chn=prt_bon&q=antena24.ro
                https://duckduckgo.com/?q=antena24.ro&ia=web
                https://www.bing.com/search?q=antena24.ro
                https://search.yahoo.com/search?p=antena24.ro
                https://search.yahoo.co.jp/search?p=antena24.ro

                Link Building | | Tv2.ro
                1
              • wellandpower

                Value of Links? What is each link worth?

                Morning Everyone, I just had this thought and wondered what everyone's opinions were in terms of link value in monetary terms. We'll assume for the purposes of this that the links come from contextually relevant sites and that the sites in question have got the Moz DA from being high quality and have a good quality incoming link profile. Its a bit of a theoretical question, but i guess imagine if the only way you could get links was to pay for them, what would they be worth to you. This is link value for SEO purposes, they will have in addition value from traffic from good sites, that no doubt varies wildly depending on topic. I assume everyone also agrees on: The first link from a domain is the most valuable High DA sites are worth  more than low ones. So could anyone who has an opinion on the link value suggest a monetary value for links. Its really just using a monetary amount to see how best to target my time.  Here is my example of what might be expected, but I am hoping people with more knowledge will perhaps correct it. DA Rating    First Link  2nd-5th Link  5th-10th Link 10Plus Links 5               $5         $2            $1              $0 15               $7         $3            $2              $1 25              $25         $10            $5              $2 35               $45         $20            $7              $3 45               $65         $30            $11            $4 55               $95        $45            $19             $5 65               $200        $100            $45              $6 75               $350         $120            $65              $9 85               $700         $240            $95              $15 95               $1100         $450            $200              $30

                Link Building | | wellandpower
                1
              • JIMBO16

                Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.

                Hi,
                I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim

                Link Building | | JIMBO16
                0
              • Theskimonster

                Do footer links pass less link juice?

                One of my best inbound links for PA and DA happens to be a footer link, curious if it's less valuable or has any value at all.

                Link Building | | Theskimonster
                0
              • rasmusbang

                Will a mega menu on all pages dilute the link juice?

                On our web site (http://www.betxpert.com) we have a mega menu with quite a lot of links in it. I am getting warnings in SEOmoz saying we have far to many links in our pages. But a lot of pages have large menus with a lot of links - are all pages punished for this then? My primary question is: Since the menu is on all pages, the pages linked in the menu will have a link in from all of our pages (200K+ pages) and a lot of these do not have a good ranking. So what I want to know is if the pages linked in the menu will have lower ranking because of the many links in - or is this a good thing? Should I consider setting "nofollow" for som of the links on other pages than the homepage (since this is the page with the best rank)?

                Link Building | | rasmusbang
                0
              • SwissNinja

                Image only badges giving link juice!?!?

                I see some chatter about badges, but no clear definition. A collegue of mine instituted badges on clients website, but these badges are only an image w/ hyperlink; no textual content. He is confident that this has worked successfully before as a link building strategy, which blew my mind. I thought we needed some text, and obviously optimizes anchor text for biggest benefit. Are these simple badges helpful, or do we need some html in there!? He also routes them through bit.ly to track impressions and clicks.. does that have any effect as well? Thanks!

                Link Building | | SwissNinja
                0
              • doug565

                Etsy.com --Getting link juice through other pages on search results?

                My sister has a store page on etsy.com where she sells home made crafts. And I want to help her rank higher on google with some of the other etsy stores. So i started to look at the other etsy store pages that are ranking well on google and found that they have a page authority between 48 to 52. So i looked at the backlinks of the ones ranking well on google with high page authority and found that many of their best links came from the internal search results page on etsy.com, and some only had one link from just an arbitrary etsy.com search page. I'm thinking this is because another product being listed on the seach page has a high page authority which then passes some of its link juice onto every other product on the page. But what is interesting is products are always being sold or getting added so even though you are on a search results page that happens to benifit from the link juice of another product the next time the page gets crawled you will be on a different search page. So i am thinking in order to maintain high page authority to you just have to have a lot of products listed so that there is a greater likely hood that you will find yourself on the same search page as another high authority page. I have not been doing SEO very long so i would love to hear what others think. I really have no idea, am i on the right track with this? (edited post) Thanks

                Link Building | | doug565
                0
              • larahill

                I remember hearing in one of the link building webinars that if you hold a patent then you could get a link from that somehow.

                Any examples or suggestions as to how this is done?

                Link Building | | larahill
                1

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.