Best marketing for a language learning site

[delpino]

Hello everybody,

I'm a programmer so I'm not very good at marketing. Any idea what the best way is to promote my language learning site? (http://www.antosch-and-lin.com/)

Since Google Penguin the site has taken a big hit and the changes suggested by a SEO expert hasn't helped.

Thanks for any suggestions!

[delpino]

Thanks for your feedback. Moving everything to one site would be quite a big undertaking. How sure are you that this would make a significant difference how Google would treat the site?

[WhoWuddaThunk]

Facebook ads could be a good place to start.  You can target people that have an interest in different languages.  Drive traffic to the Mandarin site by targeting people who have expressed an interest in Chinese Language.  Continue with the rest of them.  You will want to experiment with different landing page and advertisement combos.  Find out what level of competency those ads are delivering, and create a message that meets that skill level.  Maybe something like "I used this one trick to learn Mandarin in X amount of time."  Create a video explaining how it works, and why it will help them.Expert = Refresher

Beginner = Learn

As for SEO, which also has great potential, you have some problems to tackle first.

1. All of your sites are use the same template, are hosted on the same account and show registrant.  This makes it obvious that you are creating your own link network, which is sketchy regardless of hiding this or not.  You then link to your other pages with keyword rich text.  These are two big signs of link manipulation, so you will probably get held back.

I would suggest moving everything to one site, 301 redirecting all the other websites to their new pages on the single domain, and building content out on that one domain.  Just 1-4 blog posts a week, nothing extreme.

2. Single page sites have been able to hide from penalties in the past because there isn't enough there to tell if you are spamming.  Well, things are changing, and Google is getting better at finding this.  Bigger sites with substantial content typically perform better.  Great content can help you beat out a decent amount of links.  One of my leads sites has 5 blog comments for links, but beats out sites with 100 linking domains just because I wrote better content than my competitors.

If your website is still hindered after this you will want to use a program to find your toxic links, and disavow them.