Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Page title and slug as complements to one another?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Page title and slug as complements to one another?

    Intermediate & Advanced SEO
    2
    4
    1938
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • TheaterMania
      TheaterMania last edited by

      When creating a page, is it ever worthwhile to ensure that there's minimal duplication in the keywords in the page title vs. the slug?

      Or is it more like the title is more like a sentence description of the page and the slug is a scannable set of keywords that describes the page, and duplication doesn't really matter.

      1 Reply Last reply Reply Quote 0
      • WhoWuddaThunk
        WhoWuddaThunk @TheaterMania last edited by

        They don't have a specific algorithm for it, but best practice is to keep them as short as possible.  When you build your slugs ask yourself if a searcher could guess what this page is about based on the shorter slug.  If they probably couldn't, then you would probably want add as little as possible so they could guess it.

        The title should effectively communicate it, and the slug should reflect it.  Also, remember that the rules for titles is even shorter with one of Google's recent updates with larger titles in the SERPs.

        1 Reply Last reply Reply Quote 0
        • TheaterMania
          TheaterMania @WhoWuddaThunk last edited by

          I read somewhere that Google frowns upon slugs being longer than five words.

          Do you try to follow this practice as well?

          WhoWuddaThunk 1 Reply Last reply Reply Quote 0
          • WhoWuddaThunk
            WhoWuddaThunk last edited by

            First off, duplication doesn't matter.  Hopefully your title and slug are about the same topic.

            That being said, my goal for the title is to be catchy, and my goal for the slug is to succinctly reflect that.  A basic practice you can do is take the title, remove the stop words, and that's your title.  No need to use words like the, in, on or a in a link.  Just adds unnecessary dashes, and makes it longer.  There's always exceptions to this, but in general this is what I practice for good results.

            TheaterMania 1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • vtmoz

              What are best page titles for sub-folders or sub-directories? Same as website?

              Hi all, We always mention "brand & keyword" in every page title along with topic in the website, like "Topic | vertigo tiles". Let's say there is a sub-directory with hundreds of pages...what will be the best page title practice in mentioning "brand & keyword" across all pages of sub-directory to benefit in-terms if SEO? Can we add "vertigo tiles" to all pages of sub-directory? Or we must not give same phrase? Thanks,

              Intermediate & Advanced SEO | | vtmoz
              0
            • Inevo

              Why does Google rank a product page rather than a category page?

              Hi, everybody In the Moz ranking tool for one of our client's (the client sells sport equipment) account, there is a trend where more and more of their landing pages are product pages instead of category pages. The optimal landing page for the term "sleeping bag" is of course the sleeping bag category page, but Google is sending them to a product page for a specific sleeping bag.. What could be the critical factors that makes the product page more relevant than the category page as the landing page?

              Intermediate & Advanced SEO | | Inevo
              0
            • SmartStartMediacom

              Javascript to fetch page title for every webpage, is it good?

              We have a zend framework that is complex to program if you ask me, and since we have 20k+ pages that we need to get proper titles to and meta descriptions, i need to ask if we use Javascript to handle page titles (basically the previously programming team had NOT set page titles at all) and i need to get proper page titles from a h1 tag within the page. current course of action which we can easily implement is fetch page title from that h1 tag being used throughout all pages with the help of javascript, But this does makes it difficult for engines to actually read what's the page title? since its being fetched with javascript code that we have put in, though i had doubts, is anyone one of you have simiilar situation before? if yes i need some help! Update: I tried the JavaScript way and here is what it looks like http://islamicencyclopedia.org/public/index/hadith/id/1/book_id/106  i know the fact that google won't read JavaScript like the way we have done with the website, But i need help on "How we can work around this issue"  Knowing we don't have other options.

              Intermediate & Advanced SEO | | SmartStartMediacom
              0
            • Waismann

              Different Header on Home Page vs Sub pages

              Hello, I am an SEO/PPC manager for a company that does a medical detox. You can see the site in question here: http://opiates.com. My question is, I've never heard of it specifically being a problem to have a different header on the home page of the site than on the subpages, but I rarely see it either. Most sites, if i'm not mistaken, use a consistent header across most of the site. However, a person i'm working for now said that she has had other SEO's look at the site (above) and they always say that it is a big SEO problem to have a different header on the homepage than on the subpages. Any thoughts on this subject? I've never heard of this before. Thanks, Jesse

              Intermediate & Advanced SEO | | Waismann
              0
            • chunkyvittles

              Why does my home page show up in search results instead of my target page for a specific keyword?

              I am using Wordpress and am targeting a specific keyword..and am using Yoast SEO if that question comes up.. and I am at 100% as far as what they recommend for on page optimization. The target html page is a "POST" and not a "Page" using Wordpress definitions. Also, I am using this Pinterest style theme here http://pinclone.net/demo/ - which makes the post a sort of "pop-up"  - but I started with a different theme and the results below were always the case..so I don't know if that is a factor or not. (I promise .. this is not a clever spammy attempt to promote their theme - in fact parts of it don't even work for me yet so I would not recommend it just yet...) I DO show up on the first page for my keyword.. however.. instead of Google showing the page www.mywebsite.com/this-is-my-targeted-keyword-page.htm Google shows www.mywebsite.com in the results instead. The problem being - if the traffic goes only to my home page.. they will be less likely to stay if they dont find what they want immediately and have to search for it.. Any suggestions would be appreciated!

              Intermediate & Advanced SEO | | chunkyvittles
              0
            • alextanner

              Duplicate page titles Wordpress SEO/Yoast

              Hi I have a Wordpress site using the Wordpress SEO plugin by Yoast. Everything appears to be fine except that on 1 Feb SEOMoz crawl suddenly picked up a bunch of errors. The errors are duplicate page titles, and these exist only for the mysite.com/page/X pages. I can't find any setting in Yoast that looks wrong or tells me how to fix this. The pages are also dynamically canonicalizing to themselves - not sure if this makes any difference although I don't know how this is happening. Does anyone know how to fix this duplicate title error? Alex

              Intermediate & Advanced SEO | | alextanner
              0
            • Prime85

              Stuck on Page 2 - What Would You Do?!?

              My site is : http://goo.gl/JgK1e My main keyword is : Plastic Bins i have been going back and forth between page 1 and 2 for this keyword and i was wondering if any of you could provide any guidance as to why i can't get on the top of page 1, and stay there... My site has been around for a while, we believe we have a great user experience, all unique, fresh content, and the lowest prices... I must be missing out on something major if I cannot get a steady page 1 ranking... Any thoughts? Thanks in advance...

              Intermediate & Advanced SEO | | Prime85
              0
            • WebMarketingandDesign

              Multiple URLs for the same page

              I am working with a client and recently discovered that they have several URLs that go to the same page. http://www.maps.com/FunFacts.aspx
              http://www.maps.com/funfacts.aspx
              http://www.maps.com/FunFacts.aspx?nav=FF
              http://www.maps.com/FunFacts.aspx?nav=FS
              http://www.maps.com/funfacts.aspx?nav=FF
              http://www.maps.com/funfacts.aspx?nav=ffhttp://www.maps.com/FunFacts.aspx?nav=MShttp://www.maps.com/funfacts.aspx?nav=
              http://www.maps.com/FunFacts.aspx?nav=FF#
              http://www.maps.com/FunFacts
              http://www.maps.com/funfacts.aspx?.nav=FF I am afraid this is happening all over the site. So, my question is: Is this hurting the SEO and how? If so what is the best way to go about fixing this problem? Thanks for your help!

              Intermediate & Advanced SEO | | WebMarketingandDesign
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.