Submitting Same Press Release to Multiple Sources
-
I've never considered this as a good practice, but is there any benefit to submitting a press release to one PR source, then going to other PR sources and submitting the same content? My main goal, currently on one project, is the soul purpose of link building and backlinking.
I see this as duplicate content, although I am seeing competitors submitting the same press release multiple times trying to reap some sort of benefit from it. In my honest opinion, I would rather submit 1 different press release each week throughout the course of a month to a quality site like PRLog or PRweb.
Comments? Opinions? I would really like to hear them.
-
I think its okay, because you're paying for service and its pure white hat, its just like using adwords and msn at the same time.
-
The one instance I feel submitting to multiple sources is ok is if the sources are actual people. Typically if you submit a press release to a journalist or a relevant source they will not use the exact copy you gave them, but quote or cite it.
-
Thanks for the reply. I agree at this being worth a test. As I have stated in a response to "Highland" below, this is definitely NOT a primary SEO strategy by any means. Just another supplement to what we have been doing.
I've also been weary doing this due to Google's "content farm" update... I just need to make sure we are utilizing sites that have not been penalized as of late, which in my studies I have found them to be the article sharing sites more so than sites like PRWeb or PRLog, etc.
-
Thanks for the reply! I figured as much for going little to no benefit... Just needed to reassure my stance before I present my thoughts back to upper management and co-workers.
-
This is definitely never my "primary" source for SEO. It is mainly just an addition to the currentl link building strategies already in place.
My main concern was the fact some individuals in the office don't understand SEO very well and wanted me to send our our PR's multiple times. I think they misunderstood my explaination at sending them out at the most once per week and using different sites to do this. I really just wanted to get another solid answer of "No" to reassure myself.
I do like your idea of just putting the PR on the site and letting people link out to it. I am planning on converting the PR's into PDF files and then putting them on our site as well. Problem is, I don't want to submit the same release 5 different times, then put it on the site. I'm more for the submit once, post on the site for visitors to view.
To be truthfully honest, the competition we have is doing a lot of this for SEO purposes. They are trying to rise up organically as our industry prepares for a possible change in the market. I see a consistant number of companies pushing out PR's, with lack of purpose other than to help them with backlinks. Once again, not primary, but definitely part of their strategy. I think this is the main reason my co-workers feel that they should do the same, which I am telling them, "No, lets put one out per week at the most... Maybe just 2 per month."
-
I've never been a fan of the whole PR-as-primary-SEO method. PR was intended to "get the word out" to as many sources as possible. It's paid off for us in a few instances because a local TV station has picked it up a couple of times and given us a TV story (with an accompanying website article, although not often with links). As far as SEO... it's a lot of work for little reward. Since your PR is likely identical to many sources, it would indeed be pared back in the SERPs where only one would count and the rest would be considered duplicate.
In short, I wouldn't run a mass PR solely for SEO reasons (especially not as a reliable source of links). PRs can get quality backlinks, but only as a bankshot. Instead, I would put the PRs on your sites and see if people will link to it. If it's well written and interesting, you could get some good one-way links. I am willing to bet your competitors are not doing PR for SEO.
-
There is no benefit is submitting the same press release over & over, as you said it is duplicate content. It can be beneficial to rotate the press release distribution service on different press releases because you will get backlinks from unique domains. Take a look at PR Newswire & PR Web.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog articles on website vs submitting to article submission sites
I had some articles created for a client. The site is on WordPress. I'm wondering if it is best to add the articles to the blog page of the website or if it is better to submit the articles to ezine articles. Or can I submit the same article to both places? Is there a strategy that should be followed generally speaking when creating content for the blog vs article submission sites? The goal is to increase the ranking for target keywords. I realize that the answers could take a lot of different directions. But generally speaking I would like to know, If I have an article where is the best place to add it to achieve better rankings for target keywords? Thanks for the help.
Link Building | | rwaynick111 -
Submitting Same Press Releases to Different Sites
Hi, Is it a good idea to submit the same press release to many different press release web sites? if yes, how many a day?I haven't try this yet since i always use paid press releases submission Like: Prweb.com and Prlog.org (Paid) But this time i want to try 50 top free PR websites. so i wandering if its good thing to do! Thank You!
Link Building | | KentR0 -
Do Press Releases Show Up as Links?
We release a press release nearly a year ago: http://www.prweb.com/releases/2012/2/prweb9185282.htm However, I can't find the links or the prweb.com linking domain in our link profile. I've see MarketWire links show up in competitors' profiles. Is this just an issue specific to PRWeb or am I missing something? Thanks!
Link Building | | Kibin0 -
SEO in multiple languages
I'm doing SEO for an apartment rental web-site. We have one web-site for each destination. And for some (popular) destinations we have a separate domain for some languages. For instance: http://www.barcelonacheckin.com/en for English and http://www.barcelonacheckin.com/fr for French In another destination we have http://costabrava-ok-apartment.com/en for English and http://www.location-costabrava.fr/ for French. We have good result with the separate domains for languages. But I'm facing two problems: We do not get any progress in the ranks in English in any Web-site There's a lot written about SEO in English and there are many opportunities to build relevant links. But we are out of sources for eg. French. Our SEO routine exists of participating in forums on famous travel web-sites, guest post exchange with our blogs, link exchange and presence in Social media. Can anybody give us some suggestions?
Link Building | | jereprieto0 -
Press Release Sites
Do Press Releases sites still worth to engage in terms of link building and domain authority building? I heard they don't deliver link authority anymore? If they they still do, Which top 10 free and paid site would you recommend? What is the up-to-date link building method would you recommend? Thank you very much!
Link Building | | DigitalJungle1 -
Root domain or subdomain when submitting to directories, also pr 3 and lower, is it bad to list to these directories?
Hello all, Should I use my root domain or sub domain when adding my site to local directories? I'm very new to this, so I just want to be sure, sub domains start with the www, right? I know all my listings should have the same NAP, and it makes sense to have the same root or sub domain listed as well, but I was wondering if I should try and help one type of domain if it starts to get a bad ratio of follow & no follow links. Also, do directories with a page rank of 3 or lower, or directories with a no follow link, bad for my sites rankings?
Link Building | | allstatetransmission0 -
Is there a crowd-sourced and up-to-date list of do-follow social bookmarking sites?
It's always frustrating to do a search for something like "do-follow social bookmarking sites", find a list and then find out through trial/error that many of them have switched to no-follow, are no longer around, etc. That's why I thought a crowd-sourced list might be more interesting and up-to-date. Any thoughts?
Link Building | | davegr0 -
SEO Value of Press Releases
Is there still any SEO value of paid press releases services, such as PRWEB which let you embed keyword text links? Or would the associated cost be better spent elsewhere? Thanks
Link Building | | WCR0