Schema markup for products is missing "price": Is this bad?

[tbinga]

Hey guys,

So a current client of mine has an e-commerce shop with a few hundred products. They purposely choose to keep the prices off of their website, which is causing errors in Google Webmaster Tools.

Basically the error shows:

Error: Structured Data > Product (markup: schema.org)

Error type: missing price

208 items with error

Is this a huge deal? Or are we allowed to have non-numerical prices for schema ie. "call for quote"

[Whebb]

Hello,

It sounds like you are receiving this error because you have the markup for price in the html, but it is not finding the price so it is showing the error. If you remove the schema markup for the price it will still be valid and should no longer show the error.

We have a similar setup on a client's site of ours. They offer multiple versions of their product in different versions and we do not markup the price using schema, only the ratings and these show up perfectly fine in the SERPS. You can also check Google's Structured Data Testing Tool to aid in schema implementation.

As for a price other then a numerical value, looks like that is possible according to schema.org.