Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is having the company's address in the footer (or header) of each webpage important for SEO?
-
Is having the company/office's address in the footer (or header) of each webpage important for SEO?
Your page for the Geotarget tool says that having the address in this element helps search engines find your location.
My question is, how important or relevant is this to SEO? How does knowing the address influence SEO? Is it best SEO practice to put the address in the footer of every webpage?
-
Absolutely Sean, people who live and breathe their websites seem to overlook the simple things that could increase conversions - great point!
-
Not only this, but it helps increase conversion too. Customers that know there's a physical location they can go to if necessary means they are more likely to buy from you, as they will have more confidence in the legitimacy of your company.
-
Absolutely - especially if you have a company that operates in a certain locality. A plumber for example - you may have a few services that you offer to a certain loaction. If you have the address in the footer it can help with your local SEO
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz-Specific 404 Errors Jumped with URLs that don't exist
Hello, I'm going to try and be as specific as possible concerning this weird issue, but I'd rather not say specific info about the site unless you think it's pertinent. So to summarize, we have a website that's owned by a company that is a division of another company. For reference, we'll say that: OURSITE.com is owned by COMPANY1 which is owned by AGENCY1 This morning, we got about 7,000 new errors in MOZ only (these errors are not in Search Console) for URLs with the company name or the agency name at the end of the url. So, let's say one post is: OURSITE.com/the-article/ This morning we have an error in MOZ for URLs OURSITE.com/the-article/COMPANY1 OURSITE.com/the-article/AGENCY1 x 7000+ articles we have created. Every single post ever created is now an error in MOZ because of these two URL additions that seem to come out of nowhere. These URLs are not in our Sitemaps, they are not in Google... They simply don't exist and yet MOZ created an an error with them. Unless they exist and I don't see them. Obviously there's a link to each company and agency site on the site in the about us section, but that's it.
Moz Pro | | CJolicoeur0 -
Does CNAME impact SEO?
I've recently brought on Pardot. For Campaign ROI tracking, I'm supposed to add a CNAME (I'm using .go) with /source to each source of possible first touches, like Google My Business or an industry directory. For example, to track referrals and $ROI from a directory, I'm supposed to use go.myURL.com/directoryname. Does using go. and /source have a negative impact on my SEO? Thanks for your help.
Moz Pro | | Beau_W0 -
403s: Are There Instances Where 403's Are Common & Acceptable?
Hey All, Both MOZ & Webmaster tools have identified 403 errors on an editorial site I work with (using Drupal CMS). I looked into the errors and the pages triggering the 403 are all articles in draft status that are not being indexed. If I am not logged into our drupal and I try to access an article in draft status I get the 403 forbidden error. Are these 403's typical for an editorial site where editors may be trying to access an article in draft status while they are not logged in? Webmaster tools is showing roughly 350 pages with the 'Access Denied' 403 status. Are these harmful to rank? Thanks!
Moz Pro | | JJLWeber1 -
How long do changes in title tags take to affect SEO?
This is kind of a loaded question. I'm completely new to SEO. I think my boss signed up for Moz Pro sometime in February and started adding data to our Ecommerce site to help with rankings. Sometime before this, I changed some of the title tags on the site (trying to help with organic search and CTR). I did not do a site wide change.... just changed maybe 10-20 (just a guess). I did it with keywords in mind but did not make note of when I did it. I didn't really know better at the time, and I did not have access to Google Analytics or Moz Pro. I was looking through the ranking data/graph for February and March. It won't let me look before February 29th (so that's why I think my boss started the Mos Pro subscription around at that time). On that day it said we ranked 12 keywords in the 1-3 spot, and then the following week (march 7) it went down to 6. I don't think or know if any major site changes were implemented, so I'm not sure why that happened and if it has anything to do with my title tag changes I did maybe a week or two before (again I am not sure when I did this unfortunately). Since then the keyword ranking numbers stayed about the same with organic traffic slowly going down (it could be because we are getting out of season for our industry though). The second week of March the site was upgraded and since then the menu has been completely changed around. Last week I did a site wide title tag change. So the minor changes I made in February are no longer in effect anyway. I added more keywords to Moz earlier this week and the number for 1-3 spot keywords went up from 6 to 20. It also says my ranking moved up 4 keywords and down 13 keywords. Anyway, I am wondering how seriously I should take these changes and if I'm damaging the site. I am new to Moz Pro also so all the data you can access is kind of confusing/overwhelming.
Moz Pro | | AliMac260 -
Pages with Temporary Redirects on pages that don't exist!
Hi There Another obvious question to some I hope. I ran my first report using the Moz crawler and I have a bunch of pages with temporary redirects as a medium level issue showing up. Trouble is the pages don't exist so they are being redirected to my custom 404 page. So for example I have a URL in the report being called up from lord only knows where!: www.domain.com/pdf/home.aspx This doesn't exist, I have only 1 home.aspx page and it's in the root directory! but it is giving a temp redirect to my 404 page as I would expect but that then leads to a MOZ error as outlined. So basically you could randomize any url up and it would give this error so I am trying to work out how I deal with it before Google starts to notice or before a competitor starts to throw all kinds at my site generating these errors. Any steering on this would be much appreciated!
Moz Pro | | Raptor-crew0 -
Canonical URLs all show trailing slash on main site pages - using Yoast SEO for Wordpress - how to correct
We are using Yoast for a number of our sites. We use naked domain as the canonical. I have noticed in the header tags that all our sites show the canonical URLs as having a trailing slash: Example: http;//foxspizzajc.com, when I look at the source code, it shows the canonical as http;//foxspizzajc.com/ Of course, it is much more likely that all sites that link to us will not use the trailing slash - so preferably we do not want that to be the canonical - among other reasons. Does this need to be fixed so the trailing slash is removed? I cannot see how to do this in Yoast SEO or in Permalinks structure for Wordpress. Sorry for my ignorance. Thanks for any help.
Moz Pro | | Adam_RushHour_Marketing1 -
Mac Alternatives for Netpeak & SEO Tools For Excel?
Does anybody know of any mac alternatives for Netpeak & SEO tools for excel? I haven't been able to find any. I just need something to pull PA & DA quickly for a list of domains and URLs. Will I just have to create something custom with the Moz API?
Moz Pro | | kking41200 -
How do you guys/gals define a 'row?'
I have a question about calls to the API and how these are measured. I noticed that the URL Metrics calls allow a batch of multiple URLs. We're in a position where we need link data for multiple websites; can we request a single row of data with link information for multiple URLs, or do we need to request a unique row for each URL?
Moz Pro | | ssimburg0