How to split organic traffic for A/B testing
-
This might be a silly questions as I may be missing something completely obvious here, but we are completely new to A/B testing. Our site doesn't receive a phenomenal amount of traffic although we are looking to set up some A/B testing for our popular products. Is there a way to split organic traffic for a specific product page. I'm aware that we need to experiment which one performs better in Analytics but I'm unsure how to redirect 50% of the organic traffic.
-
Thanks Chad that really helps, I came across the experiment tool previously but wasn't aware this was for A/B testing. Cheers
-
With in Google Analytics you can use Google Experiments to set up a test. (It is located under the Behavior list option on the left hand side.) The interface will walk you thorough setting up your test. It will ask you the % of your traffic you want to include in your test, what goal you are measuring, what confidence level you want to achieve, how long you want to run the test, and it will also ask for your control page URL and your Experiment Page URLs. It will then provide some code for you to add to your page. This code will split your traffic although it's not necessarily going to be a 50/50 split. Google periodically analyze which page is reaching your Goal and will adjust the percentage of traffic that is being sent in order to favor the page that is winning. Once the Experiment runs its course you should have some good data to help optimize your pages. This link will walk you through everything. Good Luck!!
-
Hi Joshua
Google actually offers a Website Optimizer service. You can read more about that here.
You can also look into services such as Visual Website Optimizer, Optimizely, and also Hotjar. All offer great tools and features that can get you up and running fast. Also, they all offer good resources and ideas to help you think of different tests to try.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Items 30 - 50", however this is not accurate. Articles/Pages/Products counts are not close to this, products are 100+, so are the articles. We would want to either hide this or correct this.
We are running into this issue where we see items 30 -50 appear underneath the article title for google SERP descriptions . See screenshot or you can preview how its appearing in the listing for the site here: https://www.google.com/search?source=hp&ei=5I5fX939L6qxytMPh_el4AQ&q=site%3Adarbyscott.com&oq=site%3Adarbyscott.com&gs_lcp=CgZwc3ktYWIQAzoICAAQsQMQgwE6BQgAELEDOgIIADoECAAQCjoHCAAQsQMQClDYAljGJmC9J2gGcAB4AIABgwOIAYwWkgEIMjAuMy4wLjKYAQCgAQGqAQdnd3Mtd2l6sAEA&sclient=psy-ab&ved=0ahUKEwjd_4nR_ejrAhWqmHIEHYd7CUwQ4dUDCAk&uact=5 Items 30 - 50", however this is not accurate and we are not sure what google algorithm is counting. . Articles/Pages/Products counts are not close to this, products are 100+, so are the articles. Anyone have any thoughts on what google is pulling for the count and how to correct this? We would want to either hide this or correct this. view?usp=sharing
Web Design | | Raymond-Support0 -
Incorporating Spanish Page/Site
We bought an exact match domain (in Spanish) to incorporate with regular website for a particular keyword. This is our first attempt at this, and while we do have Spanish speaking staff that will translate/create a nice, quality page, we're not going to redo everything in Spanish page. Any advice on how to implement this? Do I need to create a whole other website in Spanish? Will that be duplicate content if I do? Can I just set it up to show the first page in Spanish, but if they click on anything else it redirects to our site? I'm pretty clueless on this, so if anything I've suggested is off-the-wall or a violation, I'm really just spit-balling, trying to figure out how to implement this. Thanks, Ruben
Web Design | | KempRugeLawGroup0 -
Redirects Not Working / Issue with Duplicate Page Titles
Hi all We are being penalised on Webmaster Tools and Crawl Diagnostics for duplicate page titles and I'm not sure how to fix it.We recently switched from HTTP to HTTPS, but when we first switched over, we accidentally set a permanent redirect from HTTPS to HTTP for a week or so(!).We now have a permanent redirect going the other way, HTTP to HTTPS, and we also have canonical tags in place to redirect to HTTPS.Unfortunately, it seems that because of this short time with the permanent redirect the wrong way round, Google is confused as sees our http and https sites as duplicate content.Is there any way to get Google to recognise this new (correct) permanent redirect and completely forget the old (incorrect) one?Any ideas welcome!
Web Design | | HireSpace0 -
Privacy Policy: index it/? And where to place it?
Hi Everyone, Two questions, first: should you allow google to index your privacy policy? Second: for a service based site (not e-commerce, not selling anything) should you put the policy in the footer so it's site wide or just on the "contact us" form page? Best, Ruben
Web Design | | KempRugeLawGroup0 -
Website organic traffic unchanged, impressions took a 98% drop in the last week.
Hi all, I have a very curious predicament and I'd be grateful if someone could shed some light on the situation. As mentioned in the title, organic traffic to our website has remained unchanged, but organic impressions have taken a 98% drop in the last week. This happened suddenly over one day; on October 22, impressions were 700, on October 23, they were 500, and on October 24 they drastically dropped to 50. The next two days they were at 22 and then up to 35. Organic traffic, however, showed the normal "weekend drop" as of October 24, and is still showing normal level (even increased a bit) continuing into this week. These are organic impressions according to Google Analytics and Google Webmaster tools. We did perform a complete site redesign a month ago. Could this be an effect from the redesign? We also noticed drop in Domain Authority, but our competitors suffered a similar (if not greater) drop as well, so we wondered if it could be due in part to the algorithm update. If anyone could shed some light on the situation I would be so appreciative! Thanks!
Web Design | | Joanne_Pendon0 -
Which Hat of SEO (Black/White) Goes with this Green Lace Dress?
Doing some research (honestly) I came across this page: http://www.modcloth.com/th/green-lace-dress That page ranks very well for the phrase "green lace dress" - #2 in Google for me. I'm sure there's a good amount of links coming into it, but on the surface there's only 1 mention of green on the page and 2 mentions of lace. Looking at the code, you can see ModCloth is using the Quick View links below the products to display a more detailed description of the product - wherein lies many more instances of green and lace. So I ask: Which color of SEO hat goes with this green lace dress - Black or White? Is it good SEO to only show the product descriptions when the user initiates the Quick View? Or is it shady SEO to hide so much text from the immediate view of the user? Please select one and explain why.
Web Design | | rball10 -
Why is Google sending traffic to our homepage, not our optimized pages?
Hello Forum, My team and I just completely redid a yoga eCommerce site, including its SEO. The old version of the site didn't feature page-specific optimization and, as a result, Google's search results for our keywords almost always directed visitors to the homepage. For example, a Google search for the term "yoga bolster" sent users to the homepage, not the product category page for yoga bolsters. After redoing the site and optimizing specific pages (i.e. the yoga bolster page is now optimized for the keyword "yoga bolster"), the Google search results are still taking users to the homepage, not the optimized page. (i.e. if you search for yoga bolster, find our search result, and click the search result link, you're taken to the homepage, not the bolster page) It's only been about 36 hours since we've launched the new website and submitted it to Google's webmaster tools. Does anyone know why Google is still sending people to our homepage and not the keyword-optimized pages we created? Is this a timing issue?
Web Design | | pano0 -
SEOMoz crawl report shows a duplicate content and duplicate title for these two url's http://freightmonster.com/ and http://freightmonster.com/index.html. How do I fix this?
What page is attached to http://freightmonster.com/ if it is not the index.html ? Should I do a redirect from the index page to something more descriptive?
Web Design | | FreightBoy1