Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to split organic traffic for A/B testing
-
This might be a silly questions as I may be missing something completely obvious here, but we are completely new to A/B testing. Our site doesn't receive a phenomenal amount of traffic although we are looking to set up some A/B testing for our popular products. Is there a way to split organic traffic for a specific product page. I'm aware that we need to experiment which one performs better in Analytics but I'm unsure how to redirect 50% of the organic traffic.
-
Thanks Chad that really helps, I came across the experiment tool previously but wasn't aware this was for A/B testing. Cheers
-
With in Google Analytics you can use Google Experiments to set up a test. (It is located under the Behavior list option on the left hand side.) The interface will walk you thorough setting up your test. It will ask you the % of your traffic you want to include in your test, what goal you are measuring, what confidence level you want to achieve, how long you want to run the test, and it will also ask for your control page URL and your Experiment Page URLs. It will then provide some code for you to add to your page. This code will split your traffic although it's not necessarily going to be a 50/50 split. Google periodically analyze which page is reaching your Goal and will adjust the percentage of traffic that is being sent in order to favor the page that is winning. Once the Experiment runs its course you should have some good data to help optimize your pages. This link will walk you through everything. Good Luck!!
-
Hi Joshua
Google actually offers a Website Optimizer service. You can read more about that here.
You can also look into services such as Visual Website Optimizer, Optimizely, and also Hotjar. All offer great tools and features that can get you up and running fast. Also, they all offer good resources and ideas to help you think of different tests to try.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has anyone ever tested to see if having an ads.txt file provided any SEO lift?
I know that the ads.txt system is designed to prevent ad fraud and technically has nothing to do with search. That said, the presence of such a file would seem to be an indicator of overall site quality because it would show that a site owner wants to participate in a fraud-free system. Has anyone ever tested that? If so, they don't seem to have published their results. Maybe it's a secret weapon that some pros are using and not sharing?
Web Design | Apr 8, 2020, 4:25 PM | scodtt0 -
Have Your Thoughts Changed Regarding Canonical Tag Best Practice for Pagination? - Google Ignoring rel= Next/Prev Tagging
Hi there, We have a good-sized eCommerce client that is gearing up for a relaunch. At this point, the staging site follows the previous best practice for pagination (self-referencing canonical tags on each page; rel=next & prev tags referencing the last and next page within the category). Knowing that Google does not support rel=next/prev tags, does that change your thoughts for how to set up canonical tags within a paginated product category? We have some categories that have 500-600 products so creating and canonicalizing to a 'view all' page is not ideal for us. That leaves us with the following options (feel it is worth noting that we are leaving rel=next / prev tags in place): Leave canonical tags as-is, page 2 of the product category will have a canonical tag referencing ?page=2 URL Reference Page 1 of product category on all pages within the category series, page 2 of product category would have canonical tag referencing page 1 (/category/) - this is admittedly what I am leaning toward. Any and all thoughts are appreciated! If this were in relation to an existing website that is not experiencing indexing issues, I wouldn't worry about these. Given we are launching a new site, now is the time to make such a change. Thank you! Joe
Web Design | Feb 7, 2023, 8:46 PM | Joe_Stoffel1 -
I am Using <noscript>in All Webpage and google not Crawl my site automatically any solution</noscript>
| |
Web Design | Apr 17, 2018, 9:01 PM | ahtisham2018
| | <noscript></span></td> </tr> <tr> <td class="line-number"> </td> <td class="line-content"><meta http-equiv="refresh" content="0;url=errorPages/content-blocked.jsp?reason=js"></td> </tr> <tr> <td class="line-number"> </td> <td class="line-content"><span class="html-tag"></noscript> | and Please tell me effect on seo or not1 -
Help with error: Not Found The requested URL /java/backlinker.php was not found on this server.
Hi all, We got this error for almost a month now. Until now we were outsourcing the webdesign and optimization, and now we are doing it in house, and the previous company did not gave us all the information we should know. And we've been trying to find this error and fix it with no result. Have you encounter this issue before? Did anyone found or knows a solution? Also would this affect our website in terms of SEO and in general. Would be very grateful to hear from you. Many thanks. Here is what appears on the bottom of the site( www.manvanlondon.co.uk) Not Found The requested URL /java/backlinker.php was not found on this server. <address>Apache/2.4.7 (Ubuntu) Server at 01adserver.com Port 80</address> <address> </address> <address> </address>
Web Design | Nov 21, 2014, 8:03 AM | monicapopa0 -
SEO strategy for UK / US websites
Hi, We currently have a UK-focused site on www.palmatin.com ; We're now targeting the North American market as well, but the contents of the site need to be different from UK. One option was to create another domain for the NA market but I assume it would be easier to rank with palmatin.com though. What would you suggest to do, if a company is targeting two different countries in the same language? thanks, jaan
Web Design | Nov 12, 2014, 7:48 AM | JaanMSonberg0 -
Privacy Policy: index it/? And where to place it?
Hi Everyone, Two questions, first: should you allow google to index your privacy policy? Second: for a service based site (not e-commerce, not selling anything) should you put the policy in the footer so it's site wide or just on the "contact us" form page? Best, Ruben
Web Design | Nov 12, 2014, 6:35 AM | KempRugeLawGroup0 -
How to rewrite/redirect a folder name with .htaccess
I have a folder in my site that I want to rename. I don’t want to just rewrite the URL and keep my old folder name, I want to change the folder name and then do whatever is necessary with .hataccess to not lose search engine rankings. The folder name I want to change has a space in it and also is misspelled (whoops x2) Example. Mysite.com/old foldr/page.html Mysite.com/newfolder/page.html How would I go about doing this with .htaccess? Do I just switch the folder name on my server and then set up a redirect, or do I do a rewrite? Sorry now familiar with the terms or .htacces. Thanks all
Web Design | Dec 14, 2013, 9:34 AM | SheffieldMarketing0 -
Redirects (301/302) versus errors (404)
I am not able to convincingly decide between using redirects versus using 404 errors. People are giving varied opinions. Here are my cases 1. Coding errors - we put out a bad link a. Some people are saying redirect to home page; the user at least has something to do PLUS more importantly it does NOT hurt your SEO ranking. b. Counter - the page ain't there. Return 404 2. Product removed - link1 to product 1 was out there. We removed product1; so link1 is also gone. It is either lying in people's bookmarks, OR because of coding errors we left it hanging out at some places on our site.
Web Design | Jan 24, 2013, 4:26 AM | proptiger0