How to split organic traffic for A/B testing
-
This might be a silly questions as I may be missing something completely obvious here, but we are completely new to A/B testing. Our site doesn't receive a phenomenal amount of traffic although we are looking to set up some A/B testing for our popular products. Is there a way to split organic traffic for a specific product page. I'm aware that we need to experiment which one performs better in Analytics but I'm unsure how to redirect 50% of the organic traffic.
-
Thanks Chad that really helps, I came across the experiment tool previously but wasn't aware this was for A/B testing. Cheers
-
With in Google Analytics you can use Google Experiments to set up a test. (It is located under the Behavior list option on the left hand side.) The interface will walk you thorough setting up your test. It will ask you the % of your traffic you want to include in your test, what goal you are measuring, what confidence level you want to achieve, how long you want to run the test, and it will also ask for your control page URL and your Experiment Page URLs. It will then provide some code for you to add to your page. This code will split your traffic although it's not necessarily going to be a 50/50 split. Google periodically analyze which page is reaching your Goal and will adjust the percentage of traffic that is being sent in order to favor the page that is winning. Once the Experiment runs its course you should have some good data to help optimize your pages. This link will walk you through everything. Good Luck!!
-
Hi Joshua
Google actually offers a Website Optimizer service. You can read more about that here.
You can also look into services such as Visual Website Optimizer, Optimizely, and also Hotjar. All offer great tools and features that can get you up and running fast. Also, they all offer good resources and ideas to help you think of different tests to try.
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Prerender.io/React going to negatively impact our SEO efforts?
On any page on the site (https://theadventurepeople.com/), the same short code appears. Having investigated Google index pages, Google's cache and Fetch & Render, it does look like Google can view the content and index it, but we're not 100% convinced. Background technical information from the web developer: The website is a single page application built using React. The site is setup with Prerender: https://prerender.io/ (which renders the javascript in a browser, saves the static HTML, and returns that to crawlers). Is Prerender.io/React going to negatively impact our SEO efforts?
Web Design | | Wagada0 -
Quality Traffic - Terrible Results
Hello all, I have been working hard on my SEO (and SEM) to the point where I'm getting plenty of traffic from my targeted keywords. The only problem is that none of this people are becoming leads (the goal for our business). Anything jump out about these pages in terms of how to get people more likely to get to the form page? www.enertiv.com/solutions/
Web Design | | Enertiv
www.enertiv.com/solutions/asset-intelligence
www.enertiv.com/solutions/automatic-tenant-submetering
www.enertiv.com/solutions/enertiv-two-meter Anything on the form page that could be optimized to drive more form completions? www.enertiv.com/get-started Any insights would be greatly appreciated. Thanks0 -
Do we still have this Page Rank / Link juice / Link equity? So this dilution concept?
Hi all, As per the traditional or standard SEO rules, we have this link juice and dilution concept. Many websites have changed their linking structure with this with the beleif "the more number of pages, the PR will get diluted". Then many websites avoided more number of pages from homepage to avoid link juice dilution. Even we followed same. But I just wonder it's still the same way Google handles websites and rankings as per the links. And many websites even avoid more number of 2nd tier/hierarchy pages to avoid link dilution. I have gone through our competitors where they been employing lot of top level pages like 2nd tier/hierarchy pages but still doing good at rankings. Please share your views and suggestions on this. Thanks
Web Design | | vtmoz0 -
Image with 100% width/height - bad ranking?
Hi, we have some articles like this: http://www.schicksal.com/Orakel/Freitag-13 The main image has a width of 100% and a height of 100%. Today, I've discovered that GWT Instant Preview has some troubles with rendering the page. We have CSS rules to deliver the image with the right dimensions. If a bot like google is not sending any screen height / width we assume the screen size is 2560x1440. Does this harm the ranking of the page? (Content starts below the fold/image) What is a "default" screen size for google? How do they determine if something is "above the fold"? Any tips or ideas? Best wishes, Georg.
Web Design | | GeorgFranz0 -
/index.php/ What is its purpose and does it hurt SEO?
Hello Moz Forum, I am still in the process of cleaning up the lack of attention to detail and betrayal set by our soon to be ex-SEO company. You can see a previous question I ask regarding betrayal SEO. I am analyzing every page on our website and i am noticing this /index.php/ in most of our URLs. We want to leave our expression engine cms and convert to wordpress. I have been reading about index.php but most of it is over my head for now. What does concern me is the "layman's" findings i am seeing through analytics. Our main domain has two URLs. one that ends in .com and the other ends in .com/index.php/ The one that ends in .com has a higher page rank than the ladder. And there are other internal pages with the same two variations. Can someone please explain to me what is /index.php/ ? what are the benefits of it? what are the cons? What will happen to my site once we move to wordpress? As always, your comments and suggestions are greatly appreciated.
Web Design | | CamiloSC0 -
Which Hat of SEO (Black/White) Goes with this Green Lace Dress?
Doing some research (honestly) I came across this page: http://www.modcloth.com/th/green-lace-dress That page ranks very well for the phrase "green lace dress" - #2 in Google for me. I'm sure there's a good amount of links coming into it, but on the surface there's only 1 mention of green on the page and 2 mentions of lace. Looking at the code, you can see ModCloth is using the Quick View links below the products to display a more detailed description of the product - wherein lies many more instances of green and lace. So I ask: Which color of SEO hat goes with this green lace dress - Black or White? Is it good SEO to only show the product descriptions when the user initiates the Quick View? Or is it shady SEO to hide so much text from the immediate view of the user? Please select one and explain why.
Web Design | | rball10 -
Looking for a Static Blog Roll (Directory) plug in / tool
I am looking to add a static page to my site to allow people to add their site to a 'master directory". I'd like to make this as SEO friendly as possible. Here's it what I would really like to be able to do. 1. Someone visits the page and can either browse the blog directory on that page, or 2. Fill out a short from that has their blog name, url, short description of their blog, their state, country, and maybe the option to upload an image as well. This way people can search by the state / country to find people near by. 3. I'd like the links to be no-follow. 4. I'm not sure if there is an easy way to do this (I think I've seen some plug in's that may be able to do it.) 5. I'm also not sure if there is anything I'm missing here that could make this better. What I don't want is just a long list of links like everyone has on their side bar. I'd like to make it better, more user friendly, more seo friendly, and more helpful than that. Any creative input on how I might do this is appreciated. Thanks. 🙂
Web Design | | NoahsDad0 -
Suggestions for content slider/image slider copy/paste application.
Hey Moz Community, I am looking for a content slider that can be easily changed by non-technicals for posting different styles of content/calls to action and this seems to be best: http://www.slidedeck.com/ I have installed a nivo slider on a Seattle Painting site, and flash slider on a commercial painting site. But I want my blog clients to be able to format..then copy/paste code..linke embedding a video. opinions? Thanks John
Web Design | | johnshearer0