Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Compare sites?
-
I'm frustrated, so want to ask a stupid question....My site..
outranks my biggest competitor in most Moz catagories...
...EXCEPT Facebook likes...(he has a ton) **And yet, rainbowreef.us outranks me in most keywords on
Google?! I know it's not simple...but Can anyone take a quick peek and give me any insight as to why??? **Example "Dive Key Largo" keyword...he is #1 and I am #5...typical in the most important keywords!
-
Hi there,
Unfortunately, this isn't something that anyone can tell you without at least a few hours of research - Google has a pretty complicated algorithm!
I can tell you some more things to take into account, in addition to Bob's list:
- **Keyword relevance: **For the search queries that you want to rank for, does Sea Dwellers look the most relevant? Do you use the phrase that you want to rank for in your page title, the h1 of the page, and on the page itself? Be careful not to sound like you're writing for robots rather than humans, but using the exact same phrase as you want to rank for definitely helps with rankings.
- **Inbound link relevance: **Where did you get the links to your site? More links from relevant sites (for example, unsponsored posts about the best company to dive with) are going to help with local queries like "dive Key Largo."
- **Potential spam / paid links: **If you've paid for links or have spammy links coming to your site, Moz may have an inflated version of your PA or DA metrics, since it isn't as good at recognizing that as Google is (though they're working on it with their spam score).
Good luck! If you're feeling especially frustrated about this, I'd recommend hiring an SEO to give you some definite answers.
Best,
Kristina
-
Even if your site outranks the other site in Moz, it doesn't mean anything. Moz is not Google, they have different ranking signals (have a second read at what Bob said) and the most important thing, Moz doesn't show all the links websites have, it shows only the links it found. This being the case, Google is probably aware of more links (hidden ones as well), so that's why your website is outranked.
-
Hi sdwellers,
Tools give you an insight in what might be the cause of ranking problems but they don't tell the whole story about a websites rankings. Algorithms are very complex and they do take in account a lot of different signals. A few signals that are very hard to take into account by any tool.
- Dwell time (the time people spend on your site, and if they do or do not find the information needed)
- The total backlink profile. Moz has its own index (PA/DA are based on this index) which only covers a fraction of all the links. A normal backlink audit would at least combine links from three different sources including the links from Google Webmaster Tools
- Reviews about your business.
If you are serious about beating your competition I would dive deeper in SEO, or hire an expert. That said, I can give you a few tips based on my first impression of your website.
- The black text (on the blue background) above and under your website are very toxic. This is a classic spam tactic which gets you discounted by Search Engines.
- Your website isn’t mobile friendly (this will become an important ranking factor on 21 of April this year (next week). Google has been talking about this date for a while.
- On first sign, I would say you could make your content more engaging. Your competitors website give a whole different feeling. I would take a good look at your design and the use of visual content. Scuba diving is all about a life time experience, keep people hooked to your site and you dwell time (and sales) will go up.
I hope this helps! Good luck, and I would love to hear if you could make a difference the coming months.
_PS. Facebook likes aren’t used to rank website. Although a big social audience can help you get more backlinks which help a lot. _
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Solved Would my site's DA be transferred if I redirect to another?
Re: How to create link from google redirect? I am thinking of changing my domain name from https://experts.ng to https://expertsclan.com and wondering if my DA could be transferred to the new site
Moz Pro | Oct 17, 2023, 6:03 AM | dodo1234 -
New blog site spam score is 40+ without any backlink
I have purchased a new domain ( Studytobecome.com ) from GoDaddy, before 15 days, and i just writing daily 1 article on my site, without any SEO, or backlinks, but now when I see in Moz spam score of my site after 15 days it shows 40+ without any links. How to reduce it, and whats the problem is, I don't understand.Please help me.5Vc6zl8
Moz Pro | Oct 26, 2023, 9:05 PM | bhavierureu1 -
How to deal with auto generated pages on our site that are considered thin content
Hi there, Wondering how to deal w/ about 300+ pages on our site that are autogenerated & considered thin content. Here is an example of those pages: https://app.cobalt.io/ninp0 The pages are auto generated when a new security researcher joins our team & then filled by each researcher with specifics about their personal experience. Additionally, there is a fair amount of dynamic content on these pages that updates with certain activities. These pages are also getting marked as not having a canonical tag on them, however, they are technically different pages just w/ very similar elements. I'm not sure I would want to put a canonical tag on them as some of them have a decent page authority & I think could be contributing to our overall SEO health. Any ideas on how I should deal w/ this group of similar but not identical pages?
Moz Pro | Apr 12, 2024, 11:09 AM | ChrissyOck0 -
Links to Your Site: No Data Available in Google Search Console
The site I am working on did not have their site submitted to Google Search Console (formerly Google Webmaster Tools). I submitted the site and a sitemap that auto updates. Google is crawling the site daily (about 30 pages a day). Under Search Traffic > Links to Your Site it shows no data is availible. I thought it was because it was a newly submitted site, but it has been two months now. Moz seems to have the same issue. Moz does show inbound links, but their are some that we think should really help us that are not shown. For instance, the Dallas Morning News wrote this article. They have a high DA and PA. Also, iliveindallas.com has an article about us that is still on the front page. That was a few weeks ago but also does not show up on Moz or Google SC. We are trying to be selective about the links we are getting. That they are follow links from reputable sites. Worried that both Google and Moz are not showing them.
Moz Pro | Sep 2, 2016, 3:52 PM | TapGoods1 -
Site Explorer - No Data Available for this URL
Hi All I have just joined on the trial offer, im not sure if i can afford the monthly payments, but im hoping SEOmoz will show me that i also cannot afford to be without it! In my proses of learning this site and flicking through each section to see what things do. However when i enter my URL into Site Explorer i get the following message "No Data Available for this URL" My site should be crawl-able, so how do i get to see data for my site/s. I wont post my URL here, as the site has a slightly adult theme.
Moz Pro | Nov 15, 2012, 5:35 PM | jonny512379
If anyone could confirm if i can post "slightly adult" sites. Best Regards
Jon0 -
What do you use for site audit
What tools do you use for conducting a site audit? I need to do an audit on a site and the seomoz web crawler and on page optimization will takes days if not a full week to return any results. In past Ive used other tools that I could run on the fly and they would return broken links, missing htags, keyword density, server information and more. Curious as to what you all use and what you may recommend to use in conjunction with the moz tools.
Moz Pro | Oct 3, 2012, 12:38 PM | anthonytjm0 -
What analysis exists for Out Bound Links (OBL) from your site
Hi Maybe I am missing this but I can''t seem to see it. I am doing some analysis on a client's site and want to get a csv list of links from the client's site to external sites. So what I am looking for is a list of Out Bound Links (OBL) from the client's site. I want to run these past a black list / bad link neighborhood checking script I have. This would actually be a nice feature in SEO Moz Pro, unless it actually already does and I am just missing it or not setting filters correctly. Thanks Trevor
Moz Pro | Nov 20, 2011, 2:11 PM | tstolber10 -
Fetch googlebot for sites you don't own?
I've used the "fetch as googlebot" tool in Google webmaster tools to submit links from my site, but I was wondering if there was any type of tool or submission process like this for submitting links from other sites that you do not own? The reason I ask is, I worked for several months to get a website to accept my link as part of their dealer locator tool. The link to my site was published a few months ago, however I don't think google has found it and the reason could be because you have to type in your zip code to get the link to appear. This is the website that I am referencing: http://www.ranchhand.com/dealers.php?zip=78070&radius=20 (my website is www.rangeroffroad.com) Is there any way for Google to index the link? Any ideas?
Moz Pro | Jan 30, 2012, 3:00 AM | texmeix0