Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should we remove category paths for better SEO?
-
We're looking to build some serious content and capitalise on long-tail keyword traffic for our sub-category pages, example for targeted keyword "designer dining tables".
Example of current link: www.website.com/designer-furniture/designer-dining-tables.html
Would removing the category paths help?
Example result - www.website.com/designer-dining-tables
More user friendly URLs and better for SEO would you suggest?
The only problem is, if we removed the paths would this have a hit on our traffic?
Any advice would be much appreciated. We are using Magento platform.
-
Hi Matt,
This answers my question perfectly. Everything we sell is 'designer goods' including tables, wardrobes, sideboards etc you name it.
My only concern was to have the word 'designer' too many times in the URL as it would look a little spammy, but as you described we can just keep the word 'designer' for the parent page and leave it out for the sub-categories.
We used SEM Rush and noticed a competitor doing really well in the SERPs and they have all their category path URLs removed so I was just curious if this had an impact on SEO, as the URLs looks short and user friendly.
Josh
-
This answer would depend on a few things. Single or multiple designer furniture offerings? How much traffic do you currently generate to those pages? What's the overall website strategy (ecommerce? blog?). In my opinion, removing the category page (/designer-future/) would really only make sense if "designer dining tables" was the ONLY product your website offered. If that was the case, then I'd imagine you'd have similar content on both your category & sub-category pages thus resulting in potential duplicate content issues & an overall confusing UX.
Conversely, if you have more than 1 sub-category (ie designer chairs, couches, entertainment centers, etc) then I would advise keeping your current url structure. Targeting long-tail keywords at a sub-category level could help in building the authority of the category page (assuming proper internal linking is in place). What you may find is that the more you target "designer dining tables", the more Google thinks your site must be about designer furniture and thus resulting in potential ranking improvements for your category page, designer furniture. Just a personal preference, I would drop "designer" from the sub-category page as it's inferred by the parent page. I guess it just depends if you want a more keyword heavy url, or a cleaner, shorter url. Either one is fine. For tips on URL Best Practices, check out this article by Rand:
http://moz.com/blog/15-seo-best-practices-for-structuring-urls
Hope this was helpful!
-
Hi Josh
Do not remove categories. This helps give your website a hierarchy and helps crawlers understand how your website is laid out. It is also great for breadcrumbs and helping users understand exactly where they are in the site. If your website creates dynamic URLs, look into canonical tags.
Here are some great resources:
URLs Best Practices (Moz)
Information Architecture for SEO (Moz)
Internal Links (Moz)To me, having categories in the URL are very important for many reasons. Make sure you discuss with your team and think about users/crawlers. It helps a lot to give your website a structure and not make it seems super flat.
It also helps with Sitelinks and it's search box!
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify SEO - Double Filter Pages
Hi Experts, Single filter page: /collections/dining-chairs/black
Technical SEO | | williamhuynh
-- currently, canonical the same: /collections/dining-chairs/black
-- currently, index, follow Double filter page: /collections/dining-chairs/black+fabric
-- currently, canonical the same: /collections/dining-chairs/black+fabric
-- currently, noindex, follow My question is about double filter page above:
if noindexing is the better option OR should I change the canonical to /collections/dining-chairs/black Thank you0 -
Breadcrumbs on Mobile How important are they for SEO?
Due to Poor unsightly look of breadcrumbs and the space it takes up above the fold we only employ breadcrumbs on our desktop version. Breadcrumbs are hidden from view on mobile version. However as mobile first indexing is now in play what technical SEO impacts will this have? one thing that comes to mind is crawling deeper pages where breadcrumbs made them accessible in less than 3 link clicks? But i am unsure now of the impacts of not having breadcrumbs visible for mobile version of our site.
Technical SEO | | oceanstorm0 -
How to remove Parameters from Google Search Console?
Hi All, Following are parameter configuration in search console - Parameters - fl
Technical SEO | | adamjack
Does this parameter change page content seen by the user? - Yes, Changes, reorders, or narrows page content.
How does this parameter affect page content? - Narrow
Which URLs with this parameter should Googlebot crawl? - Let Googlebot decide (Default) Query - Actually it is filter parameter. I have already set canonical on filter page. Now I am doing tracking of filter pages via data layer and tag manager so in google analytic I am not able to see filter url's because of this parameter. So I want to delete this parameter. Can anyone please help me? Thanks!0 -
If I change Tags and Categories in Wordpress blog post, will it negatively affect SEO and cause 404s?
Hi, I have belatedly come to the conclusion that I have been using tags and categories when blogging in wordpress incorrectly. The result is that Google seems to prefer to show my archives and tags in search results rather than the post itself. Not good UX. As the site is only a few months old, am I best to learn my lesson and tag and categorize correctly moving forward or Should I go back in to these posts and clean them up & categorize and tag correctly. If I do this, will it cause 404s and hurt my SEO? Thanks!
Technical SEO | | johnyfiveisalive2 -
How to force Wordpress to remove trailing slashes?
I've searched around quite a bit for a solution here, but I can't find anything. I apologize if this is too technical for the forum. I have a Wordpress site hosted on Nginx by WP Engine. Currently it resolves requests to URLs either with or without a trailing slash. So, both of these URLs are functional: <code>mysite.com/single-post</code> and <code>mysite.com/single-post/</code> I would like to remove the trailing slash from all posts, forcing mysite.com/single-post/ to redirect to mysite.com/single-post. I created a redirect rule on the server: ^/(.*)/$ -> /$1 and this worked well for end-users, but rendered the admin panel inaccessible. Somewhere, Wordpress is adding a trailing slash back on to the URL mysite.com/wp-admin, resulting in a redirect loop. I can't see anything obvious in .htaccess. Where is this rule adding a trailing slash to 'wp-admin' established? Thanks very much
Technical SEO | | james-tb0 -
Can a CMS affect SEO?
As the title really, I run www.specialistpaintsonline.co.uk and 6 months ago when I first got it it had bad links which google had put a penalty against it so losts it value. However the penalty was lift in Sept, the site corresponds to all guidelines and seo work has been done and constantly monitored. the issue I have is sales and visits have not gone up, we are failing fast and running on 2 or 3 sales a month isn't enough to cover any sort of cost let alone wages. hence my question can the cms have anything to do with it? Im at a loss and go grey any help or advice would be great. thanks in advance.
Technical SEO | | TeamacPaints0 -
Do rss feeds help seo?
If we put relevant RSS feeds on a site, will it help the SEO value? Years ago, I shied away from RSS feeds because they slowed the site down and I didn't like relying on them. However, the past couple years, the Internet has become better, especially in Alaska.
Technical SEO | | manintights280 -
URL rewriting from subcategory to category
Hello everybody! I have quite simple question about URL rewriting from subcategory to category, yet I can't find any solution to this problem (due to lack of my deeper apache programming knowledge). Here is my problem/question: we have two website url structures that causes dublicate problems: www.website.lt/language/category/ www.website.lt/language/category/1/ 1 and 2 pages are absolutely same (both also returns 200 OK). What we need is 301 redirect from 2 to 1 without any other deeper categories redirects (like www.website.com/language/category/1/169/ redirecting to .../category/1/ or .../category/). Here goes .htaccess URL rewrite rules: RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&par3=$5&par4=$6&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&par3=$5&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/$ /index.php?lang=$1&idr=$2&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/$ /index.php?lang=$1&%{QUERY_STRING} [L] There are other redirects that handles non-www to www and related issues: RedirectMatch 301 ^/lt/$ http://www.domain.lt/ RewriteCond %{HTTP_HOST} ^domain.lt RewriteRule (.*) http://www.domain.lt/$1 [R=301,L] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_URI} !(.)/$RewriteRule ^(.)$ http://www.domain.lt/$1/ [R=301,L] At this moment we cannot solve this problem with rel canonical (due to our CMS limits). Thanks for your help guys! If You need any other details on our coding, just let me know.
Technical SEO | | jkundrotas0
