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  5. What is the best address format to display for a buissness for SEO?

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What is the best address format to display for a buissness for SEO?

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  • nat88han
    nat88han last edited by May 1, 2015, 5:28 PM

    There is a new location opening soon and would like to set up local pages for it.  What is the best/most SEO friendly way to write out the physical address?

    I looked on USPS and they show:

    7227 W GRAND PKWY S
    RICHMOND TX 77407

    But local businesses seem to have the West and South written out:

    7301 West Grand Parkway SouthRichmond, TX 77407Is there a best practice for this, or does it not make much of a difference as long as the website/local listings all match exactly?  Not sure about writing out "West" or using "S." for the cardinal direction.

    1 Reply Last reply Reply Quote 0
    • MiriamEllis
      MiriamEllis Subject Expert last edited by May 2, 2015, 4:54 PM May 2, 2015, 4:54 PM

      Hi Nathan,

      I recommend going with USPS version. I use SmartyStreets.com to look these up. Also, recommend you check out Nyagoslav Zhekov's recent post on acceptable NAP:

      http://www.whitespark.ca/acceptable-google-maps-nap-abbreviations-and-variations

      1 Reply Last reply Reply Quote 1
      • PatrickDelehanty
        PatrickDelehanty last edited by May 11, 2015, 11:59 AM May 1, 2015, 5:32 PM

        Hi there

        I would write out the word "West" / "North" / "East" / "South" just to avoid confusion. Search engines will be able to pick this up either way, but just make sure you are consistent.

        Here are some resources to check out:
        How to Have a Successful Local SEO Campaign in 2015
        How to Perform the Ultimate Local SEO Audit

        I would also take a look at Moz Local - it helps you manage and change your listings quickly and efficiently.

        Hope these give you a bit more guidance! Good luck!

        1 Reply Last reply Reply Quote 1
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