undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. On-Page Optimization
  4. How much text is recommended for a homepage?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

How much text is recommended for a homepage?

On-Page Optimization
3
5
2.3k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • KatherineWatierOng
    KatherineWatierOng Subscriber last edited by Jun 23, 2015, 3:50 PM

    I'm working with a client who is redesigning their site and the new design is very image heavy. Does anyone have any recommendations on the minimum amount of text the homepage should have so that it will rank (or at least not be penalized)?

    It's a site created by a known brand, but the site itself and URL are relatively new.

    Katherine

    1 Reply Last reply Reply Quote 0
    • DonnaDuncan
      DonnaDuncan @KatherineWatierOng last edited by Jun 23, 2015, 6:37 PM Jun 23, 2015, 6:37 PM

      I like Patrick's answer and agree that you need enough words to be able to orient visitors and search engines. While there is no best practice minimum, I personally aim for at least 100 words.

      1 Reply Last reply Reply Quote 1
      • PatrickDelehanty
        PatrickDelehanty @KatherineWatierOng last edited by Jun 23, 2015, 4:04 PM Jun 23, 2015, 4:04 PM

        Hi there

        I added a few more resources - let me know if those work. Sorry, one of those "oh yeah!" moments after I posted!

        Good luck!

        1 Reply Last reply Reply Quote 0
        • KatherineWatierOng
          KatherineWatierOng Subscriber @PatrickDelehanty last edited by Jun 23, 2015, 4:03 PM Jun 23, 2015, 4:03 PM

          Thanks! I'm familiar with the length of content generally (I like Neil Patel's study) but in this instance it's a homepage/magazine type format with very little text and only a few links to articles.

          As a new brand I think it needs a bit of placeholder text to orient the new user, but I was just wondering if there were any studies specifically about the homepage and how much text you might need.

          PatrickDelehanty DonnaDuncan 2 Replies Last reply Jun 23, 2015, 6:37 PM Reply Quote 0
          • PatrickDelehanty
            PatrickDelehanty last edited by Jun 23, 2015, 4:03 PM Jun 23, 2015, 3:57 PM

            Hi there

            There's no right answer for this. You'll see homepages and sites ranking with little to no content, and some with novels. If you have images on your homepage, talk to your web development team about bring the text out of the images to live on top of it so it can be crawled. Also, mind your image optimization.

            I would focus more on your bounce rate - if it's high, maybe you need some persuasion. Your analytics are your best friend here. You can also test different content or layouts.

            Quicksprout has some great tips as well that don't discuss the length, but how much it takes you to persuade the user - there's no "best practice" length, it's just what you need to get your point across and what you need to get the user to continue to move through the site - check it out here.

            I also highly suggest this resource from SEOBlog.

            You should read through this ranking factors study from SearchMetrics where they break down the average amount of text/content on pages for the first ten results, just remember that this isn't universal or gospel, your audience and what they are searching for is a unique ballgame.

            Hope this helps! Good luck!

            KatherineWatierOng 1 Reply Last reply Jun 23, 2015, 4:03 PM Reply Quote 4
            • 1 / 1
            1 out of 5
            • First post
              1/5
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Veevlimike

              Issues with Multiple H1 tags on homepage?

              Hi folks, My homepage has 3 identical H1 tags due to the fact that I have had to create individual hero images (with headings) for desktop, tablet and mobile. I couldn't get my theme to display the layout in exactly the way I wanted on each device without doing a specific hero image and tag for each device type. Does this have a major impact on my SEO? Thanks,
              Mike.

              On-Page Optimization | Feb 11, 2018, 8:48 AM | Veevlimike
              0
            • CamperConnect14

              Does homepage SEO exist at all?

              hi Just read a Yoast article explaining that the homepage should never be optimized for a specific keyword and should only be optimized for its business or brand name. i have a large site that I'd like to rank (or increase traffic for as I know people get irritated with that term now) for 'Campervan hire'. It has plenty of sub pages going after 'Campervan hire 'location'' for example. it makes sense to me for the homepage keyword - my core keyword - to be 'Campervan hire' and for the homepage to be optimised for this. However, the article I've just read (https://yoast.com/homepage-seo/) suggests a separate page for this keyword. What are your thoughts pls?? thanks

              On-Page Optimization | Jan 15, 2016, 1:04 PM | CamperConnect14
              2
            • HireSpace

              Alt text / internal linking

              Hi everyone A question about best practice when linking from pictures on our homepage - hirespace.com We have an option of using divs with background images (nicer in terms of design) but it means that we can't use anchor text or alt text to show Google what these internal links are about. The other option is to use images which do not allow us as much flexibility in terms of CSS but would allow us to use alt text. There is also an opinion that we should have separate text links at the bottom of the homepage to get the anchor page in. What is best practice in this situation - is alt text worth sacrificing some CSS flexibility for? How important is anchor/alt text for internal linking? Thanks guys.

              On-Page Optimization | Aug 5, 2014, 3:39 PM | HireSpace
              0
            • 1akal

              How many Anchor text i can make on One page.

              I would like to have clear answer in numbers i.e. 1, 2, 3, or 4 etc. of how many Anchor text i can make on One page.????

              On-Page Optimization | May 12, 2014, 9:39 AM | 1akal
              0
            • Kdruckenbrod

              How Much Does Punctuation of a Word Effect SEO?

              I have a page on a site that is targeted for "mens hair cut" and I have received a F for the grade. The content on the page uses "men's" throughout the content. (proper punctuation) When I re-graded the page with "men's hair cut" the page received a B grade. My question is, does mens v.s men's make a different for on-page SEO? Should my targeted keywords include "men's" rather than "mens"?

              On-Page Optimization | Mar 31, 2014, 4:07 PM | Kdruckenbrod
              0
            • IBMEMM

              Text within a Div Crawlable?

              Hi, I have a paragraph of text contained within a Div container ( )..  Is this readable by a search engine spider.  Or is it better to enclose it within ? Thanks for any feedback.

              On-Page Optimization | Sep 19, 2012, 9:13 PM | IBMEMM
              0
            • DTOSI

              Do you think using accordion text can hurt SEO?

              I have a lot of text for my home page. My plan is to a J Query Plugin for accordion text. Does anyone think that this can hurt SEO efforts?

              On-Page Optimization | Jan 7, 2016, 8:31 AM | DTOSI
              1
            • jimmartin_zoho.com

              Is there an SEO penalty for text that appears only in a pop-up box when you hover the mouse over an icon?

              A client of mine wants to streamline the look of his web pages, taking some of the visible body copy and putting it into boxes that pop up when you hover the mouse over an icon. My understanding is that search engines will index this pop-up text. However, do they penalize pages that have text in pop-up boxes out of concern that those pages are spammy? In this case, the text and the page are perfectly legitimate e-commerce pages. Thanks for any insights you can offer.

              On-Page Optimization | Apr 11, 2011, 7:46 PM | jimmartin_zoho.com
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.