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    4. Should I use an acronym in my URL?

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    Should I use an acronym in my URL?

    On-Page Optimization
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    • MeasureEverything
      MeasureEverything last edited by

      I know that Google understands various acronyms. Example: If I search for CRM System, it knows i'm searching for a customer relationship management system. However, will it recognize less known acronyms? I have a page geared specifically for SAP data archiving for human capital management systems. For those in the industry, they simply call it HCM. Here is how I view my options:

      Option #1: www.mywebsite.com/sap-data-archiving/human-capital-management

      Option #2: www.mywebsite.com/sap-data-archiving/hcm

      Option #3: www.mywebsite.com/sap-data-archiving/hcm-human-capital-management

      With option #3, i'm capturing the acronym AND the full phrase. This doesn't make my URL overly long either. Of course, in my content i'll reference both. What does everyone else think about the URL?

      -Alex

      1 Reply Last reply Reply Quote 0
      • Shawn_Huber
        Shawn_Huber last edited by

        I agree with Kevin, use what is common for those that are searching for the information, and think using both is a good idea. In my industry it is common to see both city and airport code in the URL

        Example of what I commonly see:

        http://www.kayak.com/flight-routes/United-States-US0/Seattle-Tacoma-Intl-SEA

        http://www.kayak.com/flight-routes/Los-Angeles-LAX/Seattle-Tacoma-Intl-SEA

        http://flights.expedia.com/flights-from-seattle-to-los-angeles-sea-to-lax/

        1 Reply Last reply Reply Quote 1
        • KevinBudzynski
          KevinBudzynski last edited by

          Alex, I prefer to have the most relevant term in the url. No big issues with what your doing except the url being a bit more difficult to understand. If you do decide on one term, I don't think you will be missing out on traffic for the other term as the rest of your on-page seems to be optimized properly for the that term as well. Good luck!

          1 Reply Last reply Reply Quote 3
          • MeasureEverything
            MeasureEverything @KevinBudzynski last edited by

            Thanks. I agree that it makes it a bit more difficult to read. I had planned on putting "Human Capital Management (HCM)" in the meta description and page title, but will likely use just the acronym in the body. Since that's easier to read, maybe I should do the same in the URL by placing the acronym at the end of the phrase instead of the beginning. That eliminates the readability issue and incorporates the acronym. While people mostly use the acronym, there are so many keywords in the phrase and I don't want to miss out on that.

            What do you think?

            Thanks for your fast response.

            -Alex

            1 Reply Last reply Reply Quote 0
            • KevinBudzynski
              KevinBudzynski last edited by

              IMHO, whatever the prospect is more likely to query use that in your url since it will be highlighted. I would probably not group them together as it makes the url a bit more difficult to read (so options 1 and 2 will work). Furthermore, whatever you chose I would put in the meta description "Human Capital Management (HCM)..." in case the prospect choose one or the other and include both variations on the landing page.

              MeasureEverything 1 Reply Last reply Reply Quote 1
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