Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Different meta-description per country?
-
I have this .com domain which is the corporate website. Next to this domain, we also have local domains. We would like to test with a different meta-description per country on this one corporate .com domain. Does anyone knows if this is possible and how we could integrate this?
-
Hi Patrick,
Thank you for your response!
On our local websites, we have specific meta-descriptions in place. Do you know another technical solution to do this on a corporate .com domain (meta-description per country)? This domain is used in the whole world but we want to test multiple meta-descriptions for this .com domain.
-
Hi there
For my vote, you should do this, especially if you're dealing with local markets, products specific to those regions, or deals/sales in those area. This is something you should test, see how they perform, and benchmark.
I would also look into the following:
International SEO (Moz)
The International SEO Checklist (Moz)Both of the resources above will help you make sure you are targeting properly based on each site variation.
But, again, for my vote, yes, you should have local specific meta descriptions if possible, where necessary.
Hope this helps - good luck!
-
Thank you for taking the time to write me this extensive response. This already helps!
-
Sorry i should have been more clear. This php solution is not a solution, at least in any practical sense.
Basically you would have for example
Descriptions Stored in variables
Meta Description UK
Meta Description USAThe page HTML would be
but the user is already on the website... they have already passed any point the meta-description would have been displayed to them.
The problem with this is that Google displays the meta-description that it has indexed from is most recent crawl. When google crawls your page is loads your page as if it were a user from wherever the bot is located, so wouldn't be able to see the other meta-descriptions for other counties and so couldn't display them if it wanted to.
Even if it crawled your site for various places around the globe, it would just be constantly tyring to update. It can change but each time it does is takes a period of time to be reflected on google. Once its changed the old one isn't stored, its just replaced. Its kinda a 1 description per page rule.
The only solution i could think off is a different landing page for each country (which you have) but there isn't a way to have a dynamic meta description on your main .com (as far as i know) sorry
-
Thank you for your answer - very valuable. We would want one fixed meta-descriptions per country. Wouldn't that change in the Google results after a certain period of time (in the right country) if we do this with a php solution. Any articles or guides you know about?
-
To my knowledge there isn't
Are there are ways with php to dynamically load in a different meta descriptions? Sure.
The problem is that this wouldn't be reflected in google. Google takes days-> weeks or even months to update a meta-description within its index. So even though you could make the HTML code change on the actual page, it wouldn't change on the search listing nullifying the whole point.
I don't believe an option exists around this, but somebody may know something i dont.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rich Snippets appear differently for Wikipedia, Why?
Hi All, I've been doing a bit of research for a customer and whilst I was looking through the google results pages I came across this interesting rich snippet for a Wikipedia page (see screen shot attached). Its returned some extra information i.e Owner, Water Source, Number of Stills and Capacity. Is this just Google playing around or is this something I've missed and you can markup additional information for your rich snippet? Thanks in advance Jon 4TmGvJh.png
On-Page Optimization | | Jon-S0 -
Why is Google replacing my meta title with the business name on home page?
For all queries that return the home page, Google is not showing my meta title. Instead it replaced it with the official business name which of course makes it harder to rank for key terms since they don't exist now in the meta title. You can see this is you search on "mt view estate planning attorney". The site in question is dureelaw.com and the title showing is "The Law Office of Daniel L. DuRee." View the source and you'll see my meta title. Why is Google substituting it?
On-Page Optimization | | katandmouse0 -
Why do I have 2 different URL's for the same page - is this good practice?
Hi GuysMy father is currently using a programmer to build his new site. Knowing a little about SEO etc, I was a little suspicious of the work carried out. **Anyone with good programming and SEO knowledge, please offer your advice!**This page http://www.thewoodgalleries.co.uk/gallery-range-wood-flooring/ which is soon to be http://www.thewoodgalleries.co.uk/engineered-wood/ you'll see has a number of different products. The products on this particular page have been built into colour categories like thishttp://www.thewoodgalleries.co.uk/engineered-wood/lights-greys http://www.thewoodgalleries.co.uk/engineered-wood/beiges http://www.thewoodgalleries.co.uk/engineered-wood/browns http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks This is fine. Eventually when we add to our selection of woods, we'll easily segment each product into "colour categories" for users to easily navigate to. My question is - Why do I have 2 different URL's for the same page - is this good practice? Please see below... Visible URL - http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/Below is the permalink seen in Word Press for this page also.Permalink: http://www.thewoodgalleries.co.uk/engineered-wood/browns-engineered-wood/cipressa/and in the Word Press snippet shows the same permalink urlCipressa | Engineered Brown Wood | The Wood Gallerieswww.thewoodgalleries.co.uk/engineered-wood/browns-engineered-wood/cipressa/ Buy Cipressa Engineered Brown Wood, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor, Extravagant .. If this is completely ok and has no negative search impact - then I'm happy. If not what should I advise to my programmer to do? Your help would be very much appreciated. Regards Faye
On-Page Optimization | | Faye2340 -
Meta description for Privacy Policy?
Hello guys, Quick question about optimizing other pages on my woocommerce e-commerce store. Do I need to optimize pages like the cart page, checkout page, privacy policy, return policy, shipping policy, etc? Strictly talking about on page SEO for these pages, like meta titles, description. Thanks!
On-Page Optimization | | The_Kiwi_Man0 -
How many words for product description
Hi, I've read articles on the MOZ blog, which stress the point for unique product descriptions. I think this was even mentioned in one White Board Friday. Now I am in the process of writing them. How many words should they have at least in your opinion? Best, Robin
On-Page Optimization | | soralsokal0 -
Selling Products with a similar meta description
Wondering if anyone can help when selling similar products with very similar meta description and product descriptions in general. Have around 500 products - a lot of products have around 10-20 products which are very similar only different is sizes and a maybe a few lines of text if that. Is this a problem in search engines? How does other ecommerce stores selling similar products solve this problem...
On-Page Optimization | | royRR0 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0 -
Any SEO effect(s) / impact of Meta No Cache?
Hi SEOMoz Guys, Hope you guys are doing well. I've been searching online and bumped into this archived page (http://www.seomoz.org/qa/view/34982/meta-nocache-affect-ranking). I would like to get an updated take on this issue whether or not the meta no cache code on a page bears negative/positive or no SEO impact / effect. <meta http-equiv="Pragma" content="no-cache" /> <meta http-equiv="Cache-Control" content="no-cache"/> Thanks! Steve
On-Page Optimization | | sjcbayona-412182