Where is it appropriate to use a .eu domain?

[peeveezee]

My client, a UK company, has a .eu domain and want to rank primarily in the UK but also worldwide, is a .eu domain appropriate?

[max.favilli]

99% of internet users are aware of only two TLD, their homeland ccTLD and .com

If you use .eu most of people who actually type the domain will either try their ccTLD extension or .com, so if you own the .com too you should redirect the .com to the .eu, but why do so? If you own the .com just use the .com, if you don't, change domain and use one with .com

[Alick300]

Hi,

Google cleared yesterday about how it deals with domain extensions, and confirmed that they’re all weighted equally.

To know more read @ http://googlewebmastercentral.blogspot.ca/2015/07/googles-handling-of-new-top-level.html

Hope this helps.

Thanks

[ClaytonJ]

Url's are not the be all and end all. However for global .com is the safest and best choice. An eu is not overly exciting to anyone, I think a turn off to many americans. A .co would be better.  That said you can make any domain work except ru !

Good luck with it.