Auto loading articles ?- best practices

[JohnPalmer]

Hi all!

In the past months I see more and more website that doing 'auto loading articles in scrolling' - can you tell me if it's okay for SEO and what are the best practices for this?

Thanks!

[UmarKhan]

Hey John,

Yes it's becoming a common practice as it looks good. The problem with the infinitive scrolling is the use of Java Script. As we all know, Google does not read java script really well so it only reads your top section of page and ignore the scrolling area.

For the best practice, it's suggested to use pagination with scrolling. There is also a plugin available that take care of this issue but I haven't used it yet. It's called "infinite ajax scroll".

Check out these resources for clearer understanding and implications:

https://econsultancy.com/blog/63394-infinite-scroll-its-impact-on-seo-and-how-to-fix-it/
http://www.sitepoint.com/seo-friendly-infinite-scroll/
http://www.quicksprout.com/2014/05/21/how-to-create-an-seo-friendly-infinite-scrolling-page/

Hope this helps!

Umar