Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. International SEO
    4. What's the difference between 'en-gb' and 'en-uk; when choosing Search engines in campaign set up?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What's the difference between 'en-gb' and 'en-uk; when choosing Search engines in campaign set up?

    International SEO
    6
    11
    42485
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Dan-Lawrence
      Dan-Lawrence last edited by

      Hi

      What's the difference search engine wise and which one should I choose, i presume GB since covers entire British landmass whereas UK excludes Ireland according to political definition, is it the same according to Google (& other engines) ?

      All Best

      Dan

      1 Reply Last reply Reply Quote 0
      • to909
        to909 Subscriber @LynnPatchett last edited by

        Looks like this has been a bug since 2011? (When looking at the thread https://moz.com/community/q/uk-and-gb-when-selecting-targeted-engines-in-campaign-management.)

        Jon from Moz said in a comment from 2014 that they would be digging into the problem and updating... but no updates as of today 4/30/2018.

        1 Reply Last reply Reply Quote 1
        • StudentSEO
          StudentSEO Subscriber last edited by

          Using en-UK is a mistake, should be using en-GB

          http://www.andiamo.co.uk/resources/iso-language-codes

          1 Reply Last reply Reply Quote 0
          • StudentSEO
            StudentSEO Subscriber @Dan-Lawrence last edited by

            Moz should be using the ISO standard, which is en-GB http://www.andiamo.co.uk/resources/iso-language-codes

            Seems they are confusing matters as well as people.

            1 Reply Last reply Reply Quote 1
            • david-mazepress
              david-mazepress last edited by

              Thanks for this guys. I was also confused.

              Lynn - When you say GB is the mistake and will be phased out the only confusion here is that with Yahoo and Bing they only offer a GB option and no UK option. So will all GB options be phased out? or just for Google and Google Mobile?

              Thanks

              1 Reply Last reply Reply Quote 0
              • Dan-Lawrence
                Dan-Lawrence @DirkC last edited by

                No worries Dirk 🙂

                All BEst
                Dan

                1 Reply Last reply Reply Quote 0
                • Dan-Lawrence
                  Dan-Lawrence @LynnPatchett last edited by

                  Thats great thanks Lynn, i just had a response from Moz too saying they will phase out GB so use UK ideally

                  Thanks everyone 🙂

                  StudentSEO 1 Reply Last reply Reply Quote 1
                  • DirkC
                    DirkC @Dan-Lawrence last edited by

                    Hi Dan

                    Sorry - my mistake - when I was replying I had the href lang tag in mind. Check the link in Lynn's answer.

                    Dirk

                    Dan-Lawrence 1 Reply Last reply Reply Quote 1
                    • LynnPatchett
                      LynnPatchett last edited by

                      Hey Dan,

                      Its a bit confusing and has been for a while! See: https://moz.com/community/q/uk-and-gb-when-selecting-targeted-engines-in-campaign-management. Results should be the same between them anyway but Moz is saying that GB is the mistake and is due to be phased out.

                      Dan-Lawrence to909 2 Replies Last reply Reply Quote 3
                      • Dan-Lawrence
                        Dan-Lawrence @DirkC last edited by

                        Hi Dirk,

                        Thanks so much for confirming that !

                        So is it simply an error that Moz Analytics campaign set up keeps it as an option ?

                        All Best

                        Dan

                        DirkC 1 Reply Last reply Reply Quote 1
                        • DirkC
                          DirkC last edited by

                          Hi Dan,

                          en-uk doesn't exist - it's en-gb. Check http://microformats.org/wiki/en-uk

                          Dirk

                          Dan-Lawrence 1 Reply Last reply Reply Quote 1
                          • 1 / 1
                          • First post
                            Last post

                          Got a burning SEO question?

                          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                          Start my free trial


                          Browse Questions

                          Explore more categories

                          • Moz Tools

                            Chat with the community about the Moz tools.

                          • SEO Tactics

                            Discuss the SEO process with fellow marketers

                          • Community

                            Discuss industry events, jobs, and news!

                          • Digital Marketing

                            Chat about tactics outside of SEO

                          • Research & Trends

                            Dive into research and trends in the search industry.

                          • Support

                            Connect on product support and feature requests.

                          • See all categories

                          Related Questions

                          • MMcCalden

                            Setting up international site subdirectories in GSC as separate properties for better geotargeting?

                            My client has an international website with a subdirectory structure for each country and language version - eg. /en-US. At present, there is a single property set up for the domain in Google Search Console but there are currently various geotargeting issues I’m trying to correct with hreflang tags. My question is, is it still recommended practise and helpful  to add each international subdirectory to Google Search Console as an individual property to help with correct language and region tagging? I know there used to be properly sets for this but haven’t found any up to date guidance on whether setting up all the different versions as their own properties might help with targeting. Many thanks in advance!

                            International SEO | | MMcCalden
                            0
                          • Avid_Demand

                            Using same URL for both "en" and "en-us" hreflang tags

                            Hi,I have a question. Is it okay if I use the same URL for both "en" and "en-us" hreflang tags? For example, for my en-us page: Is this okay with Google? What are your thoughts on this?

                            International SEO | | Avid_Demand
                            0
                          • david.smith.segarra

                            Does Google's algorithm work the same in every country?

                            I can't help but feel this is a silly question! but does Google algorithm work exactly the same throughout all countries? I run a few sites in the UK and a couple in Spain but can't help but feel that my Spanish sites are harder to rank for. The sites that rank the best are business directories in Spain... whereas here in the UK you'd be lucky to find one on page one..

                            International SEO | | david.smith.segarra
                            0
                          • imoney

                            Thai Characters in URL's

                            Does anyone have experience with non-Latin characters in URL's? We've launched a website in Thailand and picked Thai characters for URL's. However, when you copy it, it turns into something like this: http://www.imoneythailand.com/บัตรเครดิต Can it impact our website's crawlability? Also, is keyword in URL a ranking factor for non-Latin languages? Thanks in advance for help!

                            International SEO | | imoney
                            0
                          • seoec

                            Showing different content according to different geo-locations on same URL

                            We would like our website to show different content according to different Geo-locations (but in the same language).  For example, if www.mywebsite.com is accessed from the US, it would show text (in English) appealing to North Americans, but, if accessed from Japan, it would show text (also in English) that appeals more to Japanese people. In the Middle East, we would like the website to show different images than those shown in the US and Asia. Our main concern is that we would like to keep the same URL. How will Google index these pages? Will it index the www.mywebsite.com (Japan version) in its Asia archives and the www.mywebsite.com (US version) in its North American archives? Will Google penalise us for showing different content across Geo-locations on the same URL? What if a URL is meant to show content only in Japan? Are there any other issues that we should be looking out for? Kindest Regards L.B.

                            International SEO | | seoec
                            0
                          • StevenHowe

                            Ranking issues for UK vs US spelling - advice please

                            Hi guys, I'm reaching out here for what may seem to be a very simple and obvious issue, but not something I can find a good answer for. We have a .com site hosted in Germany that serves our worldwide audience. The site is in English, but our business language is British (UK) English. This means that we rank very well for (e.g.) optimisation software but optimization software is nowhere to be found. The cause of this to me seems obvious; a robot reading those two phrases sees two distinct words. Nonetheless, having seen discussions of a similar nature around the use of plurals in keywords, it would seem to me that Google should have this sort of thing covered. Am I right or wrong here? If I'm wrong, then what are my options? I really don't want to have to make a copy of the entire site; apart from the additional effort involved in content upkeep I see this path fraught with duplicate content issues. Any help is very much appreciated, thanks.

                            International SEO | | StevenHowe
                            0
                          • journeybeyondtravel

                            Google US vs Google UK

                            I could have posted this somewhere else, but I cannot find it. So, I have keywords that rank well in Google US and many that do well in Google UK too. I thought all of my keywords ranking well in the US would also rank well the UK. I have figured out today that it is not the case. Why would I rank in the top 3 in the US and not even show up in the top 50 in the UK? It is very strange. Thanks for your help! I am not super new to SEO or web business. I have had a very good company that has been ranking well since 2004.

                            International SEO | | journeybeyondtravel
                            0
                          • BlinkWeb

                            Targeting Different Countries... One Site or Separate?

                            I have a client who has 3 ecommerce sites. They are somewhat differentiated but for the most part sell the same stuff. Luckily 2 of them are quite authoritative, old and rank reasonably well. Most of the visitors and sales come from the US. He wants to start targeting Europe, Mexico and Canada. What are your suggestions for doing this? Are we better targeting on the main domains? Not really sure how to do that? Should we use a subdomain and a new store front for each geo? Should we use a .co.uk .co.mx and .co.ca each with a unique storefront? It looks like we are moving to a Magento platform so setting up multiple storefronts on a single database is not a big issue. Anyone have any experience with this?

                            International SEO | | BlinkWeb
                            0

                          Get started with Moz Pro!

                          Unlock the power of advanced SEO tools and data-driven insights.

                          Start my free trial
                          Products
                          • Moz Pro
                          • Moz Local
                          • Moz API
                          • Moz Data
                          • STAT
                          • Product Updates
                          Moz Solutions
                          • SMB Solutions
                          • Agency Solutions
                          • Enterprise Solutions
                          Free SEO Tools
                          • Domain Authority Checker
                          • Link Explorer
                          • Keyword Explorer
                          • Competitive Research
                          • Brand Authority Checker
                          • MozBar Extension
                          • MozCast
                          Resources
                          • Blog
                          • SEO Learning Center
                          • Help Hub
                          • Beginner's Guide to SEO
                          • How-to Guides
                          • Moz Academy
                          • API Docs
                          About Moz
                          • About
                          • Team
                          • Careers
                          • Contact
                          Why Moz
                          • Case Studies
                          • Testimonials
                          Get Involved
                          • Become an Affiliate
                          • MozCon
                          • Webinars
                          • Practical Marketer Series
                          • MozPod
                          Connect with us

                          Contact the Help team

                          Join our newsletter
                          Moz logo
                          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                          • Accessibility
                          • Terms of Use
                          • Privacy

                          Looks like your connection to Moz was lost, please wait while we try to reconnect.