Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to maximize CTR from Google image search?
-
I'm getting good, solid growth in my Google SERPs and Google search traffic now, but I do notice that 70% of my high ranking search results are images and the CTR on those is only 3-4%. All my images are illustrative and highly relevant to my travel blog, but I guess that hardly matters unless they get CTR so people see them in context.
Has anyone seen or done any good research on what makes people click through on Google Image Search results? What are the key factors? How do you optimize for click-through? Is it better to watermark your images or overlay label them to increase likelihood of click-through?
Thanks, Tony
FYI the travel blog in question is www.asiantraveltips.com and a relevant Google search where I rank highly is "songkran 2016 phuket".
-
It's impossible to know - Google keeps the images cached on their server to increase performance when displaying them in the search results. It's only when people click on the "view image" that they get to your site. These views you could probably check in the server logs.
Don't try to redirect these images back to the "original" page when called from Image Search. It's something Google disapproves and again could lead to a manual action (check http://www.thesempost.com/google-manual-actions-issued-for-image-mismatch/ and https://support.google.com/webmasters/answer/3394137?hl=en)
Dirk
-
Thanks Dirk, that's helpful. I'm not sure why the images are fuzzy on Google Image Search but those ones are rather small (576PX, whereas most of my images on newer posts are 800PX or even 1024PX). I don't know what size images work best for previewing on Google.
I do get into the image search strip for some search terms. Do you know how to track views of images (as distinct from click through to pages) at all? Is there a script I could be running on my VPS which would track view of images from Google Image Search?
-
3/4% is already quite a good rate for image search results. By definition image search is quite visual - and people click on the image they like most. Given that a lot more results are displayed in Image search as long as you are in the first 4/5 rows clickrates will be quite similar.
One exception - if Google includes a image strip in the normal SERP's you will get click rates of 30/40%.
Try to rank for different kind of images to cater for each kind of taste. I tried the search query and your site was ranked quite high (1st / 5th position) but compared to the images they were a bit fuzzy/not really sharp.
Certainly don't put very visible watermarks/overlayers - this will completely erase your images from the results (people don't like to click on them show Google doesn't like to show them)
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Image Search - Is there a way to influence the related icons at the top of the image search results?
Google recently added related icons at the top of the image search results page. Some of the icons may be unrelated to the search. Are there any best practices to influence what is positioned in the related image icons section? Thank you.
Intermediate & Advanced SEO | | JaredBroussard1 -
[Very Urgent] More 100 "/search/adult-site-keywords" Crawl errors under Search Console
I just opened my G Search Console and was shocked to see more than 150 Not Found errors under Crawl errors. Mine is a Wordpress site (it's consistently updated too): Here's how they show up: Example 1: URL: www.example.com/search/adult-site-keyword/page2.html/feed/rss2 Linked From: http://an-adult-image-hosting.com/search/adult-site-keyword/page2.html Example 2 (this surprised me the most when I looked at the linked from data): URL: www.example.com/search/adult-site-keyword-2.html/page/3/ Linked From: www.example.com/search/adult-site-keyword-2.html/page/2/ (this is showing as if it's from our own site) http://a-spammy-adult-site.com/search/adult-site-keyword-2.html Example 3: URL: www.example.com/search/adult-site-keyword-3.html Linked From: http://an-adult-image-hosting.com/search/adult-site-keyword-3.html How do I address this issue?
Intermediate & Advanced SEO | | rmehta10 -
Google not Indexing images on CDN.
My URL is: http://bit.ly/1H2TArH We have set up a CDN on our own domain: http://bit.ly/292GkZC We have an image sitemap: http://bit.ly/29ca5s3 The image sitemap uses the CDN URLs. We verified the CDN subdomain in GWT. The robots.txt does not restrict any of the photos: http://bit.ly/29eNSXv. We used to have a disallow to /thumb/ which had a 301 redirect to our CDN but we removed both the disallow in the robots.txt as well as the 301. Yet, GWT still reports none of our images on the CDN are indexed.
Intermediate & Advanced SEO | | alphonseha
The above screenshot is from the GWT of our main domain.The GWT from the CDN subdomain just shows 0. We did not submit a sitemap to the verified subdomain property because we already have a sitemap submitted to the property on the main domain name. While making a search of images indexed from our CDN, nothing comes up: http://bit.ly/293ZbC1While checking the GWT of the CDN subdomain, I have been getting crawling errors, mainly 500 level errors. Not that many in comparison to the number of images and traffic that we get on our website. Google is crawling, but it seems like it just doesn't index the pictures!?
Can anyone help? I have followed all the information that I was able to find on the web but yet, our images on the CDN still can't seem to get indexed.
0 -
How to setup multiple pages in Google Search?
How to setup multiple pages in Google Search? I have seen sites that are arranged in google like : Website in Google
Intermediate & Advanced SEO | | Hall.Michael
About us. Contact us
Services. Etc.. Kindly review screenshot. Is this can achieved by Yoast Plugin? X9vMMTw.png0 -
Why Google isn't indexing my images?
Hello, on my fairly new website Worthminer.com I am noticing that Google is not indexing images from my sitemap. Already 560 images submitted and Google indexed only 3 of them. Altough there is more images indexed they are not indexing any new images, and I have no idea why. Posts, categories and other urls are indexing just fine, but images not. I am using Wordpress and for sitemaps Wordpress SEO by yoast. Am I missing something here? Why Google won't index my images? Thanks, I appreciate any help, David xv1GtwK.jpg
Intermediate & Advanced SEO | | Worthminer1 -
How Do You Remove Video Thumbnails From Google Search Result Pages?
This is going to be a long question, but, in a nutshell, I am asking if anyone knows how to remove video thumbnails from Google's search result pages? We have had video thumbnails show up next to many of our organic listings in Google's search result pages for several months. To be clear, these are organic listings for our site, not results from performing a video search. When you click on the thumbnail or our listing title, you go to the same page on our site - a list of products or the product page. Although it was initially believed that these thumbnails drew the eye to our listings and that we would receive more traffic, we are actually seeing severe year over year declines in traffic to our category pages with thumbnails vs. category pages without thumbnails (where average rank remained relatively constant). We believe this decline is due to several things: An old date stamp that makes our listing look outdated (despite the fact that we can prove Google has spidered and updated their cache of these pages as recent as 2 days ago). We have no idea where Google is getting this datestamp from. An unrelated thumbnail to the page title, etc. - sometimes a picture of a man's face when the category is for women's handbags A difference in intent - user intends to shop or browse, not watch a video. They skip our listing because it looks like a video even though both the thumbnail and our listing click through to a category page of products. So we want to remove these video thumbnails from Google's search results without removing our pages from the index. Does anyone know how to do this? We believed that this connection between category page and video was happening in our video sitemap. We have removed all reference to video and category pages in the sitemap. After making this change and resubmitting the sitemap in Webmaster Tools, we have not seen any changes in the search results (it's been over 2 weeks). I've been reading and it appears many believe that Google can identify video embedded in pages. That makes sense. We can certainly remove videos from our category pages to truly remove the connection between category page URL and video thumbnail. However, I don't believe this is enough because in some cases you can find video thumbnails next to listings where the page has not had a video thumbnail in months (example: search for "leather handbags" and find www.ebags.com/category/handbags/m/leather - that video does not exist on that page and has not for months. Similarly, do a search for "handbags" and find www.ebags.com/department/handbags. That video has not been on that page since 2010. Any ideas?
Intermediate & Advanced SEO | | SharieBags0 -
Limit on Google Removal Tool?
I'm dealing with thousands of duplicate URL's caused by the CMS... So I am using some automation to get through them - What is the daily limit? weekly? monthly? Any ideas?? thanks, Ben
Intermediate & Advanced SEO | | bjs20100 -
Best practice for removing indexed internal search pages from Google?
Hi Mozzers I know that it’s best practice to block Google from indexing internal search pages, but what’s best practice when “the damage is done”? I have a project where a substantial part of our visitors and income lands on an internal search page, because Google has indexed them (about 3 %). I would like to block Google from indexing the search pages via the meta noindex,follow tag because: Google Guidelines: “Use robots.txt to prevent crawling of search results pages or other auto-generated pages that don't add much value for users coming from search engines.” http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769 Bad user experience The search pages are (probably) stealing rankings from our real landing pages Webmaster Notification: “Googlebot found an extremely high number of URLs on your site” with links to our internal search results I want to use the meta tag to keep the link juice flowing. Do you recommend using the robots.txt instead? If yes, why? Should we just go dark on the internal search pages, or how shall we proceed with blocking them? I’m looking forward to your answer! Edit: Google have currently indexed several million of our internal search pages.
Intermediate & Advanced SEO | | HrThomsen0