Impact of distribution of backlinks across multiple pages
-
Community,
I would be interested to see if anyone has been seeing any experiments, experience documentation, or other data that would give context around the impact of pointing backlinks not just to your money page / home page but distribute it across pages.
When doing competitive research I often run into competition which has lower domain strength and page rank but a link profile that is more spread out across their domain; these competitors often outrank my site despite their individual page properties being weaker.
Any reference to existing documented experiments, personal experience or guidance is welcome.
-
Hi, the higher up the architecture the links are pointing to, the more pages the authority has the potential to influence if. For example building links to the homepage will also help any pages that it links to. Building links to one page only will have a larger impact on that particular page but won't benefit others as much. Does this make sense?
I hope this answers your question, unfortunately I don't know of any case studies since it can't really be compared. I'm still not 100% sure of the question if I'm honest.
Craig
-
Thanks Craig,
Agreed that the impact of authority link building is well proven. The direction of this question has been explicitly about any case studies experiments that compare a link building strategy targeted primarily towards one money page (e.g. home page) vs a strategy that is more distributed across pages.
-
Hi, do you have any examples?
Generally speaking, it is a good idea to get links to a wide range of pages as you said. A basic example of this would be getting links to a wide variety of product pages or product category pages. There are several case studies on Moz blog were link building hs shown a positive impact, is there something specific that you would like to see? The question seems very generic so I'm struggling to give you concrete examples or help.
Craig
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website Getting Huge no. of backlink?
Hey support teams suddenly, my website Portable Power Station getting a Huge no of backlinks with same domain, but i did not created, is it look spamming or not, What is impact on ranking in Google SERP, does it increase my website Spam Score?
Link Building | | ali-ahmed20 -
How to Rank Page 2 to Page 1
We have a blog post about the fitness equipment names https://www.fitness-china.com/gym-equipment-names-pictures-prices The content of our article is very helpful and comprehensive. However, the current search for fitness equipment names only appears in the first place on the second page of GOOGLE Natural Search Results. One page. How can we improve our ranking? What we hope is SEO white hat practice
Link Building | | ahislop5740 -
Backlinks from newpapers that requires subscription
Don't know if this has been answered in another post, but what happens to backlinks that requires users to subscribe and/or pay to view the content with the backlink on it?
Link Building | | helgeolaussen
Some newspaper sites has subscription requirement to view certain content.
Does the backlink drop in value? Or is there any negative effect from this?0 -
Is it possible to get high page rank without backlinks?
Today while looking for expired domains i found many high pr domains, checked for fake pr found they are valid but there were zero backlinks pointing to them.Is this possible?
Link Building | | IndiaFPS1 -
Ways to remove spammy backlinks
Hello everyone, I got hit with an algorithm penalty and need to start removing old backlinks ASAP. Does anyone have any good resources on how best to ask webmasters for removal? Are there any other ways to remove bad back links besides the disavow tool? (An SEO consultant I talked to said that they had a proprietary software that can remove them - is that possible?) Thanks all,
Link Building | | CleanEdisonInc1 -
Value of a Wikipedia page
Is there any value in creating a Wikipedia page for a company then placing a link from a Wikipedia article that is focused on a service or type of product that the company offers? I was recently searching for topics related to a companies services on Wikipedia and found some of our competitors had links within the article to their very own Wikipedia pages. Companies Wikipedia page contained a link to the companies website.
Link Building | | TRICORSystems0 -
Blog Distribution
I have a content writer creating blogs for us on a regular basis and was wondering if i should also be posting our blogs/articles on major blog hubs (e.g Blogspot)? Can you recommend a few sites?
Link Building | | Anest0 -
Nofollow link from page rank 7?
What do you think about a nofollow link from page rank 7? will I see any results? how much is it worth?
Link Building | | DiamondJewelryEmpire0