Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Two websites vs each other owned by same company

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Two websites vs each other owned by same company

    Intermediate & Advanced SEO
    3
    4
    951
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Rich_Coffman
      Rich_Coffman last edited by

      My client owns a brand and came to me with two ecommerce websites. One website sells his specific brand product and the other sells general products in his niche (including his branded product).

      Question is my client wants to rank each website for basically the same set of keywords.

      We have two choices I'd like feedback on-

      Choice 1 is to rank both websites for same keyword groupings so even if they are both on page 1 of the serps then they take up more real estate and share of voice. are there any negative possibilities here?

      Choice 2 is to recommend a shift in the position of the general industry website to bring it further away from the industry niche by focusing on different keywords so they don't compete with each other in the serps.

      I'm for choice 1, what about you?

      1 Reply Last reply Reply Quote 0
      • RyanScollon
        RyanScollon last edited by

        I have came across similar situations before and I have to say that Choice 1 should be no problem at all as long as the content is fairly unique on each site. This should rule out the chance of duplicate content.

        I guess it all depends on the volume, but for me I would go with choice 2. Simply because you then get to cover more spread and aren't stuck in one specific niche.

        Truth is there is no right or wrong, both will work fine. It just depends on volume/competition

        1 Reply Last reply Reply Quote 1
        • Rich_Coffman
          Rich_Coffman last edited by

          Thanks for the insight Patrick.

          For many reasons the websites must remain separate, good suggestion though.

          Rich

          1 Reply Last reply Reply Quote 0
          • PatrickDelehanty
            PatrickDelehanty last edited by

            Hi there

            I guess my main question is why two sites if you're trying to rank for the same set of keywords? Has he thought about combining? Moz has a great post on the potential benefit of combining two websites, but that's something you'll need to heavily research and chat with your client about. Here's that post.

            If nothing else, more real estate sounds good to me so I would do option 1. Don't forget there are awesome Schema opportunities such as sameAs that can help you tie your properties together and help search engines understand your web presence. I would also make sure that you look into cross domain tracking so your client has a better understanding of his performance and eCommerce.

            Hope this helps - good luck!

            1 Reply Last reply Reply Quote 2
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • bedynamic

              SEO on dynamic website

              Hi. I am hoping you can advise. I have a client in one of my training groups and their site is a golf booking engine where all pages are dynamically created based on parameters used in their website search. They want to know what is the best thing to do for SEO. They have some landing pages that Google can see but there is only a small bit of text at the top and the rest of the page is dynamically created. I have advised that they should create landing pages for each of their locations and clubs and use canonicals to handle what Google indexes.Is this the right advice or should they noindex? Thanks S

              Intermediate & Advanced SEO | | bedynamic
              0
            • kc_sunshines

              Two divisions, same parent company, identical websites

              A client of mine has intentionally built two websites with identical content; both companies sell the same product, one via an 80 year old local brand, well known. The other division is a national brand, new, and working to expand. The old and new divisions cannot be marketed as a single company for legal reasons. My life would be simple if the rules for distinguishing between nation's could apply, but I only have city X, and The U.S. I understand there is no penalty for duplicate content per se but I need to say to Google, "if searcher is in city X, serve content X. If not, serve content U.S. Both sites have atrocious DA and from what GA tells me, the National content appears to have never been served in a SERP in 3 years. I've been asked to improve visibility for both sites.

              Intermediate & Advanced SEO | | kc_sunshines
              0
            • seoninj

              How to Target Country Specific Website Traffic?

              I have a website with .com domain but I need to generate traffic from UK? I have already set my GEO Targeting location as UK in Google Webmasters & set country location as UK in Google Analytics as well but still, i get traffic only from India. I have also set Geo-targeting code at the backend of the website. But nothing seems works. Can anyone help me how can is do this? I am unable to understand what else can be done.

              Intermediate & Advanced SEO | | seoninj
              0
            • sandeep.clickdesk

              My website is not ranking for primary keywords in Google

              I need help regarding some SEO strategy that need to be implemented to my website http://goo.gl/AiOgu1 . My website is a leading live chat product, daily it receives around 2000 unique visitors. Initially the website was impacted by manual link penalty, I cleaned up lot of backlinks, the website revoked from the penalty some where around June'14. Most of the secondary and longtail Keywords started ranking in Google, but unfortunately, it do not rank well for the primary keywords like (live chat, live chat software, helpdesk etc). Since I have done lot of onsite changes and even revamped the content but till now I dont find any improvement. I am unable to understand where I have got structed.
              can anyone help me out?

              Intermediate & Advanced SEO | | sandeep.clickdesk
              0
            • damienthivolle

              Subdomains vs directories on existing website with good search traffic

              Hello everyone, I operate a website called Icy Veins (www.icy-veins.com), which gives gaming advice for World of Warcraft and Hearthstone, two titles from Blizzard Entertainment. Up until recently, we had articles for both games on the main subdomain (www.icy-veins.com), without a directory structure. The articles for World of Warcraft ended in -wow and those for Hearthstone ended in -hearthstone and that was it. We are planning to cover more games from Blizzard entertainment soon, so we hired a SEO consultant to figure out whether we should use directories (www.icy-veins.com/wow/, www.icy-veins.com/hearthstone/, etc.) or subdomains (www.icy-veins.com, wow.icy-veins.com, hearthstone.icy-veins.com). For a number of reason, the consultant was adamant that subdomains was the way to go. So, I implemented subdomains and I have 301-redirects from all the old URLs to the new ones, and after 2 weeks, the amount of search traffic we get has been slowly decreasing, as the new URLs were getting index. Now, we are getting about 20%-25% less search traffic. For example, the week before the subdomains went live we received 900,000 visits from search engines (11-17 May). This week, we only received 700,000 visits. All our new URLs are indexed, but they rank slightly lower than the old URLs used to, so I was wondering if this was something that was to be expected and that will improve in time or if I should just go for subdomains. Thank you in advance.

              Intermediate & Advanced SEO | | damienthivolle
              0
            • MarshallThompson

              Would it be better to Start Over vs doing a Website Migration?

              Hey guys /gals I have a question please.  I have a computer repair business that does extremely well in search and is on the front page of google for anything computer repair related. However, I am currently re-branding my company and have completely redesigned every aspect of the UI and the SEO Site structure as well as the fact that I have completely written vastly different content and different title tag lines and meta descriptions for each page. So basically when doing a migration we know that we want to keep our content, titles, headlines and meta descriptions the same as to not lose our page rank. Seeing that I have completely went against the grain in all directions on a much needed company re-branding and everything is completely different from the old site is it even worthwhile 301 redirecting my old urls to the new ones that would (best) correspond with the new? In the plainest English, would I do better at Ranking the New Website QUICKER without doing 301 redirects from the OLD to the NEW? In an EXTREME instance like what I have done, would the Domain Migration IMPEDED me ranking the new site seeing how nothing is the same? I have build a Rock solid SILO Site Architecture on the New site which is WordPress using the Thesis Framework and the old domain is built on JOOMLA 1.5 Thank fellas Marshall

              Intermediate & Advanced SEO | | MarshallThompson
              0
            • bloomnation

              DNS or 301 Website Redirect

              We are running a marketplace site, so we have thousands of vendors selling their products on our site. Each vendor has a Profile page and we are soon to launch a premium store-front that is white label. Many of these vendors will want to point a custom url to their premium store-front (which is a sub domain of the marketplace) and we are trying to get an understanding of how we should instruct them to point their url in a way that will give the main marketplace site the seo juice. We also want to understand what will show up in the address bar.  Will it be their url or our sub domain? Will any of the marketplace seo juice boost their url local listing status?

              Intermediate & Advanced SEO | | bloomnation
              0
            • JohnW-UK

              One Way Links vs Two Way Links

              Hi, Was speaking to a client today and got asked how damaging two way links are. i.e. domaina.com links to domainb.com and domainb.com links back to domaina.com. I need a nice simple layman's explanation of if/how damaging they are compared to one way links. And please don't answer with you lose link juice as I have a job explaining link juice.... I am explaining things to a non techie! Thank you!!

              Intermediate & Advanced SEO | | JohnW-UK
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter

            Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.