URL Structure On Site - Currently it's domain/product-name NOT domain/category/product name is this bad?

[the-gate-films]

I have a eCommerce site and the site structure is domain/product-name rather than domain/product-category/product-name

Do you think this will have a negative impact SEO Wise? I have seen that some of my individual product pages do get better rankings than my categories.

[RuthBurrReedy]

Category pages are useful to help users browse deeper into your site; however, I doubt you are seeing significant SEO impact from not having your category folder in your product URLs. In general, it's usually better to keep a page at the same URL rather than to move it, and having a slightly more "SEO-friendly" URL wouldn't provide enough SEO benefit to be worth the risk and hassle that moving all of your product pages would take. I think it's fine to leave it how it is.

[Mobilio]

True - potential impact can't be seen. But we have few awesome articles about this:
http://www.stateofdigital.com/optimising-urls-seo-ux/
https://moz.com/blog/site-architecture-for-seo
https://moz.com/blog/ugly-seo-mess-recovery-case-study <- checkout "flat structure"

So you now don't have silo structure in your site and he didn't works works. There are many authors about silo structure - Yoast, Bruce Clay, Glenn Gabe, etc. I can suggest to educate little bit about that and implement some structure. Of course redirect 301 old pages to new ones.

[GastonRiera]

Hi Steven,

The structure of the URLs is a question of matter to many people. Let me recommend you other 3 Q&A question that have concerns like yours.

Which URL structure should I use? - Moz Q&A
Optimizing an e-commerce website - Moz Q&A
Ecommerce question - overoptimisation - Moz Q&A

Hope its help full. Personally i don't think that there is a specific answer to what you're asking.

GR