How to improve the Search Lost IS (rank) & Search Impr. share ?
-
Hi guys,
I have PPC campaign that gets more or less good results
I noticed that i have high percentage of: Search Lost IS (rank) & Search Impr. share, although
that my quality score is high (6-8) and the average position also very high (1.5-2.5).What can i do to decrees these numbers ?
Ohh and also the bids are more than the top page number...
Any help are welcome!
-
Thanks for your respond...We do have all the ads extension that available such as, sites links, call ext and callout...
I will try to use the rest of your tips and i will update you soon!
Thank a lot!
-
Hi Edmond, thanks for the question!
This metric can be a bit frustrating as it is based on ad rank, not quality score. While quality score is one of the factors that contributes towards your ad rank, you should also take into consideration the use of ad extensions and bid amount as they also factor into ad rank calculations. I know you've mentioned that your bids are above the top page bid estimate but it could be possible that competitors are outbidding you with potentially higher quality scores and more ad extensions which could explain why your avg position is lower than you'd like and impressions are being lost due to rank.
My suggestion would be to make sure you are using as many ad extensions as possible that are relevant to your business. In addition you can raise your bids. Your quality scores are decent but see if there is any potential to create ad copy/landing pages that receive the 'above average' grade, if there is not much room to improve upon those then maybe consider testing ad copy with the goal of improving your CTR.
Lastly I would recommend diving into your auction insights reports, at various levels (campaign, ad group, keywords) to see how competitors are performing. Once you have an understanding of who is outperforming you can analyze their ad copy and landing pages, SEMrush is a great tool for pulling competitor ad copy!
I hope this is helpful, please let us know how things go!
-
Good to know! Thanks!
-
Hi Logan,
We actually encourage people to ask any question related to digital marketing, including PPC, in these forums. If our community cannot provide an answer, we have a great lineup of Moz Associates who are ready to tackle a ton of topics all over digital marketing, including PPC.
Thanks!
-
Hi,
You might want to try the Google Adwords community: https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords
We tend to lean a little more towards SEO here on Moz
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adwords Search with Display select. Better ROI than just Adwords Search only?
What is your experience running Adwords Search with Display select? Are you getting a better ROI then just running Adwords Search only?
Paid Search Marketing | | marketvantageteam0 -
PPC seems to have had a seriously negative impact on organic rankings?!?
We've been targeting a keyword on behalf of a client for the last few months. The page had good content and had been steadily climbing the rankings. It reached a position of #12 and then suddenly dropped off. Within 2 weeks it was out of the top 50 and is now around the 10th or 11th page (useless). This drop off matched exactly with the cleint switching on a low level PPC campaign, driving traffic from this specific keyword. The stats on this have shown a really high bounce rate (so we'll need to ask some other questions about content) - but could this be the reason that organic stats have taken a hammering? If Google associated people landing n that page from that keyword (even though its paid) as not finding relevant content, I'm assuming this could have a negative impact on the organic rank? Any Thoughts Welcome....!!!
Paid Search Marketing | | Purestone0 -
Is ppc becoming more influential than organic search with consumers?
Simply put, are consumers clicking on ppc in lieu of organic search. In the past, people use to say that ppc accounted between 30-40% of traffic with organic accounting for majority of activity. My question is whether those numbers have changed, and if so, where are we now? A friend in Boston in does SEO, remarked that many of her 'sophisticated' friends didn't know the difference between ppc and organic. Seems odd, but with the move to place ppc results from the right hand sidebar to the top left hand column, certainly gives it more presence and makes the separation between ppc vs. organic less distinct. I certainly understand the value of doing both, but depending on the answer, it begs the question... is the expense of moving up a position or two in organic worth the effort and monies, if ppc is becoming the dominant raffic tdriver? Anybody have any recent statistics on ppc vs. organic? Thanks.
Paid Search Marketing | | ahw0 -
Proportion of traffic from adwords vs organic search
Hi People, I wanted to know if anyone knows what typical click through rates of paid vs organic search results are. We seem to be experiencing a very low click through rate with our organic search results versus our adwords and it seems to be getting worse. For example our website www.natureshop.co.uk ranks 4th for the search phrase "icebreaker" in google.co.uk (and we are the first online retailer). We are the first adwords listing as well. For the past 3 months we have had 867 clicks through our organic listing and yet with adwords we had 14,000 clicks. This seems pretty strange to me. Both have conversion rates of around 5%. Do you think these sorts of stats are becoming the norm for brand based searches? (icebreaker is a merino wool clothing brand). Adwords also says that there were around 125,000 impressions of this phrase in the search network for this period. Which means with a ranking of 4th our click through rate is less than 1%? If anyone else can share their experience or provide some commentary on this it would be much appreciated. Thanks in advance Conrad Cranfield
Paid Search Marketing | | ConradC0 -
Content Network Clicks Not Count as Paid Search
So I've been noticing that the "searches" being recorded in Omniture for my paid search campaigns are closer to the total number of clicks that I get on my "search" campaign. However, when I look at the total number of clicks the discrepancy between the two is high...I'm talking 30 to 40% difference.... So I was thinking that perhaps neither Omniture nor Google Analytics really count clicks coming from the "Content Network" as searches or visits? Would anyone agree to this, or does anyone have any other clever ideas? Thanks!! -Margarita
Paid Search Marketing | | MargaritaS0 -
Does an AdWord campaign affect your rankings?
Say for instance you are in the business of "lawn mower repair," and you are ranking for that keyword. If you were doing an AdWord campaign on that keyword, would that also affect your organic rankings in the SERPs for that keyword?
Paid Search Marketing | | Bill4Time0 -
My client's resort, ME Cancun would like to rank for the keyword “Complete ME” and related modifiers. So any advice or ideas you have to improve our performance on this keyword is appreciated.
ME Cancun went all-inclusive, and their all-inclusive package is called
Paid Search Marketing | | Melia
“Complete ME.” Here is their website: www.me-cancun.com. They are concerned because although we are buying keyword “Complete ME” in
Google, but they are not showing up very high for this keyword in organic
search results. So any advice or ideas you have to improve our performance on this
keyword is much appreciated.0 -
Does increased adwords traffic boost your search engines rankings?
Does paying for 1cent low quality clicks give you more traffic that can be used to increase your search engine rankings?
Paid Search Marketing | | nutworkweb0