How to improve the Search Lost IS (rank) & Search Impr. share ?
-
Hi guys,
I have PPC campaign that gets more or less good results
I noticed that i have high percentage of: Search Lost IS (rank) & Search Impr. share, although
that my quality score is high (6-8) and the average position also very high (1.5-2.5).What can i do to decrees these numbers ?
Ohh and also the bids are more than the top page number...
Any help are welcome!
-
Thanks for your respond...We do have all the ads extension that available such as, sites links, call ext and callout...
I will try to use the rest of your tips and i will update you soon!
Thank a lot!
-
Hi Edmond, thanks for the question!
This metric can be a bit frustrating as it is based on ad rank, not quality score. While quality score is one of the factors that contributes towards your ad rank, you should also take into consideration the use of ad extensions and bid amount as they also factor into ad rank calculations. I know you've mentioned that your bids are above the top page bid estimate but it could be possible that competitors are outbidding you with potentially higher quality scores and more ad extensions which could explain why your avg position is lower than you'd like and impressions are being lost due to rank.
My suggestion would be to make sure you are using as many ad extensions as possible that are relevant to your business. In addition you can raise your bids. Your quality scores are decent but see if there is any potential to create ad copy/landing pages that receive the 'above average' grade, if there is not much room to improve upon those then maybe consider testing ad copy with the goal of improving your CTR.
Lastly I would recommend diving into your auction insights reports, at various levels (campaign, ad group, keywords) to see how competitors are performing. Once you have an understanding of who is outperforming you can analyze their ad copy and landing pages, SEMrush is a great tool for pulling competitor ad copy!
I hope this is helpful, please let us know how things go!
-
Good to know! Thanks!
-
Hi Logan,
We actually encourage people to ask any question related to digital marketing, including PPC, in these forums. If our community cannot provide an answer, we have a great lineup of Moz Associates who are ready to tackle a ton of topics all over digital marketing, including PPC.
Thanks!
-
Hi,
You might want to try the Google Adwords community: https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords
We tend to lean a little more towards SEO here on Moz
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding Organic search keywords
Hello How do I get the organic keywords that searchers type into organic search to find your website? I know google does not officially provide keywords for organic search now, only paid and I have seen work arounds at.. https://blog.kissmetrics.com/unlock-keyword-not-provided/ https://www.optimizesmart.com/optimize-organic-search-campaigns-keyword-referral-data/ Are there any other better suggestions you would give?
Paid Search Marketing | | TMS_spa0 -
AdWords/Analytics Paid Search conversions not matching up - any idea why?
Hi all, Any ideas as to why AdWords and Analytics are showing different Paid Search conversion numbers for me when I check on a daily basis? Both accounts are linked, they share the same destination URLs to trigger a conversion, some days each reflects the same amount of conversions, then some days it's anything from 1-5 conversions different (Analytics is always the one to show more). Thanks M
Paid Search Marketing | | Martin_S0 -
Adwords & Bingads? How to link?
Hi all! I am new to MOZ and i am trying ot set up my first client: bingadsm, adwords, social and google analytics. Only problem i am having is to link bingads and Adwords, anyone has an idea on how to solve this? Thanks in advance! Sandra
Paid Search Marketing | | EyeonResponse0 -
Search Term in Contact Email
Can anybody help me with this? Our enquiries come through by email with certain details added by the potential customer e.g name, email address, phone number etc. I would also like to have the search term that triggered the conversion to appear in the email we receive. I've seen this done before. Can anybody tell me hoe this is done? Thanks
Paid Search Marketing | | RobSchofield0 -
PPC Keyword Ranking
The SEOmoz PRO tool shows how keywords rank in the organic part of the SERPs. Does anyone know if there is another tool out there that shows the same thing for ranking in the ads section of the SERPs? Also, does anyone know the winning lottery numbers (any lottery will do, I'm not fussy!). Thanks Neil
Paid Search Marketing | | mccormackmorrison0 -
Does an AdWord campaign affect your rankings?
Say for instance you are in the business of "lawn mower repair," and you are ranking for that keyword. If you were doing an AdWord campaign on that keyword, would that also affect your organic rankings in the SERPs for that keyword?
Paid Search Marketing | | Bill4Time0 -
Do Google Autofill and Instant Search affect Adwords' Keyword Tool reports?
While performing keyword research around the term "windows", I noticed the keyword "windo" gets 18,000 global monthly searches with .23 competition. Why is this? Do y'all think the Google Autofill and Instant Search features affect reports generated by using the Google Adwords keyword tool? For example, if a user starts typing a search query only to find the site they were looking for before they finished typing the search query, does Google count the partial keyword the user never finished typing into the Adwords Keyword report? I've always wondered about this. Sometimes I find it tempting to attack a misspelled keyword because of the massive search volume and low competition for that keyword. I realize that many consumers may not be very good at spelling, and this may reflect a large search volume towards a misspelled keyword. On the other hand, I see this trend of high volume, misspelled keywords many times while performing keyword research for a variety of clients. Thanks.
Paid Search Marketing | | GlobeRunner0 -
PPC + SEO - Both well ranked, which penalty if there's any.
Hello everyone, I have a doubt about the PPC and SEO. For example if i rank at first page ( something like 5th position ) for one specific keyword, and then I decide to add this keyword to my PPC campaign. My 5th rank will be penalized by google if i buy the PPC keyword ? Thanks.
Paid Search Marketing | | augustos0
