undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Digital Marketing
  3. Paid Search Marketing
  4. How to improve the Search Lost IS (rank) & Search Impr. share ?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

How to improve the Search Lost IS (rank) & Search Impr. share ?

Paid Search Marketing
4
6
10.4k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • EdmondHong87
    EdmondHong87 last edited by Feb 4, 2016, 7:22 AM

    Hi guys,

    I have PPC campaign that gets more or less good results

    I noticed that i have high percentage of: Search Lost IS (rank) & Search Impr. share, although
    that my quality score is high (6-8) and the average position also very high (1.5-2.5).

    What can i do to decrees these numbers ?

    Ohh and also the bids are more than the top page number...

    Any help are welcome!

    1 Reply Last reply Reply Quote 0
    • EdmondHong87
      EdmondHong87 @troy.evans last edited by Feb 15, 2016, 3:55 PM Feb 15, 2016, 3:55 PM

      Thanks for your respond...We do have all the ads extension that available such as, sites links, call ext and callout...

      I will try to use the rest of your tips and i will update you soon!

      Thank a lot!

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,10 days
      • troy.evans
        troy.evans last edited by Feb 5, 2016, 9:01 PM Feb 5, 2016, 9:01 PM

        Hi Edmond, thanks for the question!

        This metric can be a bit frustrating as it is based on ad rank, not quality score. While quality score is one of the factors that contributes towards your ad rank, you should also take into consideration the use of ad extensions and bid amount as they also factor into ad rank calculations. I know you've mentioned that your bids are above the top page bid estimate but it could be possible that competitors are outbidding you with potentially higher quality scores and more ad extensions which could explain why your avg position is lower than you'd like and impressions are being lost due to rank.

        My suggestion would be to make sure you are using as many ad extensions as possible that are relevant to your business. In addition you can raise your bids. Your quality scores are decent but see if there is any potential to create ad copy/landing pages that receive the 'above average' grade, if there is not much room to improve upon those then maybe consider testing ad copy with the goal of improving your CTR.

        Lastly I would recommend diving into your auction insights reports, at various levels (campaign, ad group, keywords) to see how competitors are performing. Once you have an understanding of who is outperforming you can analyze their ad copy and landing pages, SEMrush is a great tool for pulling competitor ad copy!

        I hope this is helpful, please let us know how things go!

        EdmondHong87 1 Reply Last reply Feb 15, 2016, 3:55 PM Reply Quote 1
        • LoganRay
          LoganRay @EricaMcGillivray last edited by Feb 4, 2016, 6:39 PM Feb 4, 2016, 6:39 PM

          Good to know! Thanks!

          1 Reply Last reply Reply Quote 1
          • EricaMcGillivray
            EricaMcGillivray @LoganRay last edited by Feb 4, 2016, 5:44 PM Feb 4, 2016, 5:44 PM

            Hi Logan,

            We actually encourage people to ask any question related to digital marketing, including PPC, in these forums. If our community cannot provide an answer, we have a great lineup of Moz Associates who are ready to tackle a ton of topics all over digital marketing, including PPC.

            Thanks!

            LoganRay 1 Reply Last reply Feb 4, 2016, 6:39 PM Reply Quote 0
            • LoganRay
              LoganRay last edited by Feb 4, 2016, 6:39 PM Feb 4, 2016, 12:45 PM

              Hi,

              You might want to try the Google Adwords community: https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords

              We tend to lean a little more towards SEO here on Moz 🙂

              EricaMcGillivray 1 Reply Last reply Feb 4, 2016, 5:44 PM Reply Quote 0
              • 1 / 1
              1 out of 6
              • First post
                1/6
                Last post

              Got a burning SEO question?

              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


              Start my free trial


              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • MWM3772

                Do IP and/or DNS changes impact Paid search (Adwords, Bing, etc.)

                What impact (if any) does IP or DNS changes, have on paid search campaigns? We recently performed an upgrade to our sites that required a datacenter change (but within the same region East US)  and DNS change.  We believe there may have been an impact to our ad campaigns in the form of suppression of our ads following the change, specifically - Google Adwords. Is there any information regarding this issue or has anyone experienced this before? Thanks

                Paid Search Marketing | Sep 16, 2019, 10:21 AM | MWM3772
                1
              • Chris661

                Can Google Shopping Ads Lower Ranking due to Bounce?

                I am noticing Google Shopping Ads are showing up for really irrelevant keywords on some of my products. This quite predictably causes a high bounce rate when a user comes from these ads. There is very little control over what Google Ads seems to decide are relevant keywords from what I can see. Only control is by viewing search terms and setting as negative keywords, but his doesn't help much. Negative keywords are often ignored or they come up with some other really irrelevant new keyword. Seems this high bounce rate could hurt ranking? Any experiences shared with Google Shopping ads appreciated!

                Paid Search Marketing | Nov 9, 2017, 7:12 PM | Chris661
                1
              • Zoope

                Talking about competitors on your own website to improve quality score

                Hi Mozzers, I'm seeing more and more companies improving their quality score by including information about their competitors on their website, when driving traffic from competitor brand terms. For example, for 'Yahoo Mail' related terms, Zoho drive traffic via an ad to this page: https://www.zoho.com/mail/yahoo-mail-alternative.html I'm planning a new campaign targeting competitor keywords and wondered what people think about this approach, and the legalities around talking about and comparing yourself to competitors on your own website?

                Paid Search Marketing | Feb 15, 2017, 12:14 PM | Zoope
                0
              • BeckyKey

                Brand Impressions & Clicks down massively

                HI We've seen a huge drop in impressions for brand terms in Adwords. YOY - 37,140 vs. 792. Our impression share is still high. An agency manage this for us and can't seem to find a reason, but the drop is huge - it seems like it's just people not searching but we haven't seen this in organic and the drop is so huge we wondered what else it could be? Paid is fairly new to me, so just doing some fact finding 🙂

                Paid Search Marketing | Feb 16, 2017, 1:12 PM | BeckyKey
                0
              • ahirai

                Will pausing my AdWords PPC campaigns impact my organic rankings?

                Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?

                Paid Search Marketing | Mar 26, 2016, 3:41 AM | ahirai
                2
              • devdan

                Moving from old GTM to New Version of GTM - Analytic & Adwords transaction and revenue stop refelecting

                Hi Guys, I am moving from old version of tag manager to new version of tag manager. But when i do so at that time in my google analytic 1) my adwords transaction, revenue and ecommerce conversion rate stop showing. 2) In ecommerce -overview also transaction, revenenue and ecommermce conversion rate stop showing. Can any one tell me what is the issue? I am sharing with you the details configuration of my old tag manager and new version of tag manager - I am using google analytic having id - UA-12345678-9 I am using old version of google tag manager in that i have configure 5 tags - a) google adwords conversion tracking
                b) GA pageview tracking
                c) google remarketing
                d) GA conversion tracking
                e) twitter conversion tracking I did following configuration for all - Tag Name - google adwords conversion tracking
                tag type - Adwords conversion tracking
                conversion id - 123123123 ( from adwords)
                conversion lable - sdfsnfs-sfsf ( from adowrds) Firing rule -{{url}} contains ordersuccessful.aspx
                {{event}} equals gtm.dom save Google Analytic PageView Tracking
                Tag Type - classic Google Analytic
                web properid id - UA-12345678-9
                track type - page view Firing rule - all pages save GA conversion Tracking
                tag type - classic google analytics
                web property id - UA-12345678-9
                track type - transaction Firing rule -{{url}} contains ordersuccessful.aspx
                {{event}} equals gtm.dom By above configuration everything work fine with google analytic. In New versoin of tag mananger following configuration i did - Adwords conversion tracking
                Choose Product - Google Adwords
                choose tag type - adwords conversion tracking
                configure tag - conversion id - taken from adwords
                conversion label - taken from adwords
                conversion value - {{google_conversion_value}}
                Fire on - Name - order successful page
                type - custom event
                Filter- Page url contains ordersuccessful.aspx
                event equals gtm.dom save Choose Product - Google Analytic,
                choose tag type - universal analytic
                configure tag - tracking id - UA-12345678-9, track type - page view Fire on - All pages save GA conversion tracking Choose Product - Google Analytic,
                choose tag type - universal analytic
                configure tag - tracking id - UA-12345678-9, track type - transaction Fire on - Name - order successful page
                type - custom event
                Filter- Page url contains ordersuccessful.aspx
                event equals gtm.dom save By above configuration my analytic stop reflecting transaction, revenue, ecommerce conversion rate for adwords and ecommerce overview. Thanks!

                Paid Search Marketing | Mar 23, 2015, 5:45 PM | devdan
                0
              • danny.wood

                Paid Search Visits Not Showing Up in Google Analytics

                Hey all, Just took over SEM for my company, and noticed a bit of a problem with GA. Whereas Adwords has registered 141 clicks on paid campaigns that go to the site, GA has tracked only 5 vists in that time. Two things of note: The GA account was not linked to the Adwords account until today, and also, auto-tagging was not turned on. I understand these two things are important to having proper GA tracking, but I just want to make sure that there aren't any other things I should check right now to make sure I start to see tracked paid visits again. Is there anything else I should try? Cheers.

                Paid Search Marketing | Sep 13, 2013, 2:46 PM | danny.wood
                0
              • europeandomaincentre

                How accurate is the Google´s keyword tool regarding monthly searches?

                How correct is Google´s keyword tool regarding the estimated number of Global Monthly Searches? Judging from my adwords campaigns the real number of impressions is 1/3 compared to the estimated number for an exact match. What is your experience?

                Paid Search Marketing | Apr 19, 2011, 1:53 PM | europeandomaincentre
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.