How to improve the Search Lost IS (rank) & Search Impr. share ?
-
Hi guys,
I have PPC campaign that gets more or less good results
I noticed that i have high percentage of: Search Lost IS (rank) & Search Impr. share, although
that my quality score is high (6-8) and the average position also very high (1.5-2.5).What can i do to decrees these numbers ?
Ohh and also the bids are more than the top page number...
Any help are welcome!
-
Thanks for your respond...We do have all the ads extension that available such as, sites links, call ext and callout...
I will try to use the rest of your tips and i will update you soon!
Thank a lot!
-
Hi Edmond, thanks for the question!
This metric can be a bit frustrating as it is based on ad rank, not quality score. While quality score is one of the factors that contributes towards your ad rank, you should also take into consideration the use of ad extensions and bid amount as they also factor into ad rank calculations. I know you've mentioned that your bids are above the top page bid estimate but it could be possible that competitors are outbidding you with potentially higher quality scores and more ad extensions which could explain why your avg position is lower than you'd like and impressions are being lost due to rank.
My suggestion would be to make sure you are using as many ad extensions as possible that are relevant to your business. In addition you can raise your bids. Your quality scores are decent but see if there is any potential to create ad copy/landing pages that receive the 'above average' grade, if there is not much room to improve upon those then maybe consider testing ad copy with the goal of improving your CTR.
Lastly I would recommend diving into your auction insights reports, at various levels (campaign, ad group, keywords) to see how competitors are performing. Once you have an understanding of who is outperforming you can analyze their ad copy and landing pages, SEMrush is a great tool for pulling competitor ad copy!
I hope this is helpful, please let us know how things go!
-
Good to know! Thanks!
-
Hi Logan,
We actually encourage people to ask any question related to digital marketing, including PPC, in these forums. If our community cannot provide an answer, we have a great lineup of Moz Associates who are ready to tackle a ton of topics all over digital marketing, including PPC.
Thanks!
-
Hi,
You might want to try the Google Adwords community: https://www.en.advertisercommunity.com/t5/Google-AdWords/ct-p/Google_AdWords
We tend to lean a little more towards SEO here on Moz
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Would you launch a paid search campaign with 'Exact Match' only keywords
Hi Mozzers, I'm building a new campaign for a business start-up, and search volumes with the industry are HUGE! I want to target high commercial intent keywords, to maximise the number of conversions / sales from my paid search campaigns. Using the forecasting tool in Adwords, it looks like I can [exact match] these high commercial intent keywords and still get the click volume I'm aiming for. Would you, therefore, use this approach - where you only match at an exact level to control the quality of traffic coming through from the paid search campaigns? I plan to achieve relevance by having ad groups broken down into clear themes with around 10 - 15 exact match keywords per ad group. Let me know your thoughts... Thanks!
Paid Search Marketing | | Zoope1 -
How do i learn how to read my champaign soi can improve visiblity?
I have a visibilty of 1.17% andanother raknking of #7 keyword how good are these marks?
Paid Search Marketing | | prostene13590 -
PPC - Fixing the campaign so ads always rank in positions 1 - 3
Hi everyone, I have more of a SEO background than a PPC one so excuse me if this question seems simple. I have inherited a Google Adwords campaign and want to accomplish the following Fix the campaign so the ads only appear in positions 1 – 3. The campaign came with a relatively good structure. Is there some way I can fix the settings to accomplish this? Conversion rates are high but quality scores vary from 6 -10 Thanks
Paid Search Marketing | | Carla_Dawson0 -
AdWords/Analytics Paid Search conversions not matching up - any idea why?
Hi all, Any ideas as to why AdWords and Analytics are showing different Paid Search conversion numbers for me when I check on a daily basis? Both accounts are linked, they share the same destination URLs to trigger a conversion, some days each reflects the same amount of conversions, then some days it's anything from 1-5 conversions different (Analytics is always the one to show more). Thanks M
Paid Search Marketing | | Martin_S0 -
Ad Rank and Performance for PLA
Hello everyone and happy Friday from London! I have just launched a Product listing Campaign and I can't get to find any information about ad rank and how it's performing. From AdWords all I can see is: 1.number of click 2.CTR 3.Position which is zero Any suggestions? Cheers
Paid Search Marketing | | PremioOscar0 -
Do Adwords affect organic rank?
I used to rank 2 for "guitar outlet" I just dropped to under 50th. Only change I made was to pause a Adwords campaign where I was including that keyword. Oddly enough, I believe I ranked high for that keyword BEFORE I added it as a keyword, but I cant be 100% sure due to lack of timing notes. But is it common for adwords to affect organic? If not...where do I start to look for the answer as to why it dropped?
Paid Search Marketing | | Retail_Endeavors0 -
Adwords Product Listing Ads & Google Analytics mis-reporting
I hope you're sitting comfortably, this could be a long one and loaded with questions! Cut to the chase: Why is traffic from google product ads showing as 'organic' traffic in GA? Here's the scenario: Google Shopping I have thousands of products in a feed to google shopping (froogle, google base, google merchant, whatever you like to call it, I'll settle for google shopping for the purpose of this question). The URLs of this feed is tagged with GA tracking data (notably utm_source=GoogleBase&utm_medium=Product-Search), I have also tagged this with internal tracking which comes through in the back-end to assign orders to that specific source. In this case 'GOOGLEBASE'. Adwords Product Listing Ads As you know, a new (ish) feature of adwords pulls in your products from google shopping so that you get a richer ad (image, title, price) and displays this in the 'advert section' of the SERP. Once setting up a few of these, I noticed I was getting a fair amount of traffic for these new ads, taking one example, which resided in a relatively specific ad group (advertising Aviation Snips). Naturally, I wanted to find out which keywords were driving that traffic in order to improve the ads, or kill them if they weren't working. What was interesting is that I can't find anything about that traffic anywhere in adwords or google analytics. 254 clicks to 'aviation snips' must show up somewhere in analytics, if not the keywords, then what about the product? Analytics is showing nothing like that quantity of visits to those product landing pages where you'd expect. It's like ghost traffic. Google Analytics Since experimenting with product listing ads the organic traffic in GA has suddenly shot up, looking at the new keywords they are all queries which when I test them show up product listing ads in the SERP so it's obviously the paid listing ads driving this traffic. Why is google reporting these as organic, rather than paid? I also noticed a keyword appear as * in the PAID segment of analytics. I thought this was my missing aviation snips traffic, but digging into the landing pages for the * keyword, they are many different ones. There's a connection between the * and product listing ads, but what is it? Is the traffic being doubly reported? Back End Meanwhile we've seen an increase for orders tagged in the back-end of GOOGLEBASE which makes sense - google are pulling in my google shopping feed into the paid part of the SERPs and these are generating sales. Here are some of my initial thoughts / theories: 1. When google pulls in google shopping results into the organic part of the SERP, these get reported as ORGANIC in google analytics, even if you've tagged them otherwise. It seems they strip the tags out. This makes it very difficult to know if your google shopping feed is working well, or if you are doing well on standard organic traffic. 2. Google isn't separating out traffic as PAID with their new product listing ads, completely skewing the reports. It makes it look like you've gained great natural organic listings when if fact you are paying. 3. With relation to the missing Aviation Snips data - maybe google is showing a huge variety of products for that adgroup (even though it's specific) and therefore I can't see the traffic to the specific products that you'd expect. This I'm most confused about and wondered if I've missed a trick in setting the product listing ads up? I've attached a couple of screenshots which I hope will help clarify some of this. I can see product listing ads being great if you could get proper data to analyse and improve them. So here are my questions again if anyone can help? How do I see which keywords are driving the product listing ads? How do I see the landing pages for the product listings ads? What is the * keyword coming through in GA? How can you get GA to report product listing ads as paid rather than organic? Thank you so much. If I can gather enough data on this all and work it out I'll try to write up in a blog post to help others. 0rOMM.png GUAE0.png fWPL7.png
Paid Search Marketing | | ewanr0 -
Looking for Reviews on Ad Matching Company "Vertical Search Works"
Hey there, We got cold called by "Vertical Search Works" - VerticalSearchWorks.com and while it sounds great (low CPC compared to our current PPC stuff) on great networks (DIY, HGTV), no contracts, pause anytime... But RipOffReport has two bad reviews on them and I have not been able to search out anything else on them online. If anyone has insight before we start working with them, let me know! Thanks!
Paid Search Marketing | | WineCellarInnovations0