FB:admin tag, Who should it be set to?

[Autoboof]

I am trying to figure out fb:admin tag.  I noticed that Moz uses a person's from hubspot,  is this because hubspot connects into their facebook data?

Who should my company set it to?   Any guides would be helpful.

Thanks,

Chris

[EricaMcGillivray]

Unfortunately, our site was never set up right after our rebrand to moz.com so I can't see the data and it's not something I've used before so I cannot give a recommendation on value of data. Just because we're not using it doesn't mean it wouldn't be or couldn't be of value.

[Autoboof]

That's exactly the issue we were working through, How you have to set the FB:Admin to a personal page and can't set it to a company page opens up for that sort of thing.     If you guys didn't even notice that it was set to an ex-employee,  is the data received even that helpful to warrant using the tag in the first place?

[MattRoney]

Yeah, we probably should.

[EricaMcGillivray]

And I did some digging into ours at Moz, and the person that it's set to used to work at Moz. So we should probably fix that.

[Christy-Correll]

Hi Chris,

Thanks for your question! The fb:admins tag should include the individual Facebook user ID (fbid) for the administrator of your company's Facebook page. If you have multiple admins for your company's Facebook page, make sure that you include each admin's fbid in a separate fb:admins tag. Step-by-step instructions for doing this are available at https://developers.facebook.com/docs/platforminsights/domains.

I hope that helps!

Christy