Local Service pages guide?

[Michael.Leonard]

There are a lots of Local landing pages guide on the internet. Is there any guide for Local service pages? How to create them, what to include?

[MiriamEllis]

Hi Michael!

There are 3 common approaches to your scenario which can be described as follows:

OPTION 1

This represents a very basic, good structure to be used when all service cities are deemed of equal importance:

• Build a unique landing page for each city served, optimized for each city + general info about your work in that city

• Build a unique landing page for each service, optimized for each service but not optimized for geo terms.

OPTION 2

Given Google's extreme bias toward physical location, this option can be used to maximize your optimization for your city of location, while still giving secondary focus to additional service cities where you lack a physical location:

• Build a unique landing page for each city served, optimized for each city + general info about your work in that city

• Build a unique landing page for each service, optimized for each service and also optimized for your city of location, strengthening the association between your services and your core city.

OPTION 3

This option should only be considered by companies with significant funding and exceptional creative resources that will ensure that all pages are unique and useful rather than duplicative, thin and harmful:

• Build a unique page for every possible keyword/geo combination. So:

Cloud Computing Sherman Oaks

Cloud Computing Van Nuys

Computer Repair Sherman Oaks

Computer Repair Van Nuys

etc.

*Again, this last approach should only be undertaken if you are positive the content you'll be developing has a definite purpose for users and that you won't end up weakening your website with a big menu of weak pages.

Options 1 & 2 tend to be the best bet for smaller companies with reasonable resources. Option 3 can work, but only where creative possibilities and big budget are available.

Hope this helps lay this out in a way that makes sense!

[Michael.Leonard]

Hi Miriam,

above guide includes the Local Landing Pages,  I need help in local service pages, How to create them, what to include etc.

For example - Website offer service like, Cloud computing, Computer repair, Computer Networking, Email Support, IT Support, Migrating To Office 365. So We need to create service page for each of the above service. SO what to include here?

Landing pages, I am serving, Woodland Hills, Sherman Oaks, Van Nuys, San Fernando Valley. SO here I can create landing pages for each city as per the guide (https://moz.com/blog/overcoming-your-fear-of-local-landing-pages).

Do I need to create City based landing pages for my each service, or just one landing page per city, which includes all services in one landing page?

Are I am confusing in Service pages and in the Landing pages?

[MiriamEllis]

Hi Michael!

By happy coincidence, I wrote a very BIG guide on this topic just recently here on the Moz Blog:

https://moz.com/blog/overcoming-your-fear-of-local-landing-pages

And this post talks about organizing the structure of your landing pages based on your business model. See the infographic at the top of:

https://moz.com/blog/local-seo-checklist

Hope these hit the spot !