Google My Business for a Multi-Business Showroom

[JohnWeb12]

We are considering signing up for a multi-business showroom co-op concept in our area.  Basically this space (1 address) has 10+ businesses that have their products represented at the location.  There is one person working that passes along the leads to the individual companies when someone visits the showroom and shows interest in a product.  I know at least 5 of the  businesses are using this address for a Google My Business profile, and we would like to also.  I am looking for some advice on best practices and strategy to ensure were not violating any of Google's policies.  Here is a link to the showroom:  http://www.brookfieldhomeandideacenter.com/

[MiriamEllis]

Hey John,

Without knowing the complete details of the scenario, I'm not 100% certain (feel free to explain further) but I do believe what you are describing would fall under Google's guideline regarding ineligible business models:

An ongoing service, class, or meeting at a location that you don't own or have the authority to represent. Please coordinate with your host to have your information displayed on the page for their business within their "Introduction" field.

How I'm understanding your description is that the showroom is actually the host here and that they would need to mention you and all of the other brands they are representing, rather than you building your own GMB listing. If you need to coordinate with the host, I recommend drawing their attention to Google's Guidelines for 'Two or more brands at the same location'.

Here are the complete guidelines: https://support.google.com/business/answer/3038177?hl=en

Hope this helps!

[Tymen]

Hi John,

For Google My Business the most important requirement is that you can receive mail (oldstyle & printed) at the adress to validate your business. I would thus surely sign up for it for the new business.

Good luck!

Tymen