What to do about one site dominating search results? (multiple pages ranking)?
-
Anybody have thoughts on dealing with search results where the same site gets listed multiple times? "weebly vs wix" is one example (same site #1-3, repetitive articles, not crazy high authority), but I see this now and then. I know Google likes variety, so it's weird for me to see results like this dominating search results.
Thoughts? What gets these sites to take over the top rankings for a specific term? Any way to rise up in this situation, outside of the usual? Any tips on duplicating this kind of success?
-
So if a site gets three pages ranking on the first page, they're all going to go one-after-another in the search results?
Yes or No.
If Google decides to show all three pages they will all appear on the first page of the search results. However, Google, in my opinion, has a domain diversity goal and does not show all of the pages from a single domain in many situations. Those pages that are not shown go into what many people call the "supplemental results". You can see the supplemental results if you search to the end of Google and find their words....
"In order to show you the most relevant results, we have omitted some entries very similar to the 140 already displayed.If you like, you can repeat the search with the omitted results included. "
So, it is possible for you to earn three positions on the first page of google and only get one or two.
These "double" and "triple" listings can be very valuable because they push your competitor down the page. They are very difficult, almost impossible to get in extremely competitive SERPs. However, they are much easier to get in less competitive niches and can be worth going after. I go after them a lot. If I have a retail page and an article about the products, I often get positions 1 and 2 from that combination. If I have several extremely different articles about a topic, I frequently get 2 or 3, or even 4 pages at the top of Google.
To achieve these you need a site that is one of the strongest in its niche and a site that has a prolific author who can produce more than one page that will rank well for the keywords that you are targeting. I don't think that keyword cannibalization is a bad word because I've made a lot of money from it.
-
So if a site gets three pages ranking on the first page, they're all going to go one-after-another in the search results?
Would this be a reason to go against the common wisdom these days of not creating similar pages around the same keyword searches? Claiming multiple spots at the top of search results looks pretty valuable to me.
-
These sites have multiple positions because they have multiple pages that are strong enough to earn the first page and one page that is strong enough to earn #1.
To get above them, you will have to displace them from the #1 position or use Adwords.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would a newly created site, have ranked ahead of our site for keyword that we are optimized for?
This newly created site has a DA of 1 and PA of 1, no backlinks, no optimized urls, the keyword they ranked better than us on was listed a total of 6 times on the homepage. Our PA is 29 and DA is 18 for the page that ranks for this keyword. They really copied a few elements of our site but made sure to change a few things, but also list at the bottom of their site 5 keywords that are crucial to our niche industry but they're all linking to the same page. Any ideas? It's an SEO guy running the site, we've watched them toy with adwords trying to be number 1, but not liking the price, so they are here and there with it. Mainly I don't see why they'd rank better for this keyword, we our site have prolly 500% more content that's both of quality and relevance to our customers, in the form of Pdfs, infographics, help sections, and video. Very baffled here, any advice would rock!
Competitive Research | | Deacyde1 -
Our site is slow..
We have noticed that our site is much slower than many of our competitors and expect that this is affecting our organic ranking. We are on dedicated UK Fast server with [20/08/2013 16:44:35] Tony Jackson: Operating System: CentOS 6 64-bit
Competitive Research | | seanmccauley
CPU: 1x Intel Xeon E5-2620 @ 2.0GHz
Memory: 8x 8GB DDR3 RDIMM
Hard Drive: 4x 128GB SSD RAID10
[20/08/2013 16:46:28] Tony Jackson: Nginx, percona, tomcat/solr, Magento CE, cat: 25200 products I could really do with your thoughts on this page for example http://www.pretavoir.co.uk/sunglasses/ray-ban-sunglasses.html0 -
Why is razorservers.com the #1 result on Google for dedicated server hosting?
Why is razorservers.com the #1 result on Google for dedicated server hosting? The site also ranks well on Google for the keyword dedicated server. It outranks sites with a PageRank of 7 and 100k+ back-links. Thanks
Competitive Research | | stevenbond0 -
Using Semantic Language to rank, how much stock do you put into this? (LSI)
In theory, analyzing the top results for a given phrase and comparing the common words and phrases would indicate what google considers relative language to the query. Latent Semantic Indexing (LSI) was and still is a buzz phrase for some SEOs. But how much stock do you give to the idea that if you can determine the common language for top rankers and then duplicate that language and density of common words that your website will then rank for that query you desire? Has anyone here tested the theory of using semantic language from the results themselves to better rank?
Competitive Research | | Thos0030 -
Wondering why my site ranks well for one page and not another.
Customers mainly find our site from searching very specific part numbers on google. My site is launch3telecom.com. Take for example these two parts:
Competitive Research | | launch3
MT500A-81015 MR050-81045 Search only those parts in google - we rank 3rd for one of them and don't rank at all for another. Is there any way to check backlinks pointing to those pages? We even show up before big sites like ebay and such on one of them. Can anyone help me understand this?0 -
8500+ seomoz errors and still rank one for high traffic keywords
I plugged a competitor into the campaign manager that is ranking #1 for many target keywords like "sprinkler parts" (18k broad, 720 exact) and "sprinklers"(550k broad, 4400 exact) and #2 for "sprinkler"(1mil broad, 8100 exact). This site has over 8500 errors on SEOmoz - I have spent a good deal of time fixing errors on all of our client websites and have gotten them down to 0 errors. I am just wondering if I have been wasting my time and if the errors that SEOmoz reports on even make a difference. How can a site rank for such high traffic keywords when it has 4k duplicate content and 4k duplicate page title errors? The site has 75 linking root domains according to opensiteexplorer. any help on this would be greatly appreciated!
Competitive Research | | Splashme-1391910 -
What are the competition's Google Places pages optimised for?
I'm doing some work on a client's Googe Places page, and wondered if there's any way to see what a completitors Places page is currently optimised or categorised for? Basically, we're trying to rank for 'Bathrooms Edinburgh' and almost all of the page 1 SERP's are (unsurprisingly) full of Places results, with #1 Organic slot right down at the bottom of the page. In short - we NEED to get our Places page kicked into shape, and pronto! So, is there any way to find out how the competition's Places pages are ranking so well? e.g. What have they categorised themselves under? Cheers in advance folks, JM
Competitive Research | | JamesMio0 -
Site redirect
Hi, Our site www.suncamp.nl has, for language reasons, 2 redirects So : www.suncamp.nl is redirected with a 301 to www.suncamp.nl/nl/nl and is than redirected 301 to http://www.suncamp.nl/nl/nl/home/uc19-l1-n804/ My question is; is this bad for our SEO? Recently we've been doing a lot of linkbuilding and SEO copywriting, but in comparison with our competitors were lagging behind. So I'm looking for other bottlenecks. Kind regards, Dennis Overbeek My email: dennis@acsi.eu ACSI
Competitive Research | | SEO_ACSI0