Press releases and duplicate content
-
Hi Mozzers,
What does Google think about a press release, appearing on lots of websites (relevant websites) as part of a link building campaign.
Does the fact that this press release content is duplicated across lots of sites have a negative impact?
Thanks in advance
-
Hi EGOL - Thanks again for your help!
-
When I see Google calling things spam, I steer way around them.
Other people have business models that flirt with the limits for another increment of competitiveness.
So, your idea of "pretty natural" goes up against something that Google sees as manipulation of their product and exploitation of their searchers. They can nuke websites with the touch of a button or by the passage of a robot.
I have not used press releases for fifteen years.
-
Hi EGOL,
Thanks for the information - really helpful.
The press release in question in not high volume - it's featuring on around 10 - 20 relevant industry websites, and links are pretty natural in their implementation. Do you think this approach would still be considered a "link scheme"?
-
Hi KJr,
Thanks for the response, the sites the press release is being published on are not PR sites, but sites relevant to the industry in question - they are follow links, not nofollow links.
-
Google might consider it a "link scheme" - especially if the press release contains multiple links with keyword optimized anchor text.
You can read what Google has to say about link schemes here.
-
Hi A_Q
I always considered all PR sites as "nofollow" links, I still use them but don't see most of them when I check our inbound links, except for the association groups we pay to be in, but I don't see them as PR sites, more industry news.
KJr
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sending out press realease
Hi, I have a press release and 10 sites to send it to is it OK to send the same press release to 10 press release sites or I need to write 10 different ones and can you recommend the top 3 websites non paid press release websites in your experience?
Link Building | | ReSEOlve0 -
Paid Press Releases: Good for SEO or bad?
Press release services like prweb.com and emailwire.com seem to work, but are they a good idea?
Link Building | | aj6130 -
Can Google ban for use of Press Releases?
Is it possible for Google to ban you if you are doing multiple press releases on a weekly basis? All content is unique and news worthy, following proper ratio density/links Thanks!
Link Building | | TP_Marketing0 -
Deciding on anchor text for content-based backlinks
So you have a decent blog on the other side of the world ready and willing to work with you. Their content relates to your industry, and you're going to be allocated a lovely page of content, once a week, with a link or two back to your site. Do you think anchor text is still as important in May 2012 as everyone said it was three years ago? How do you determine what anchor text to have based on your answer to the question above?
Link Building | | Martin_S0 -
Auto Blog Content
Hi i was thinking about to build auto blog website that will post about twice a day auto generated content related to my keywords that im trying to rank for. and for inbound linking, i will write original articles with a keyword anchor text, and will link to auto generated content for that keyword? so my question is: is it good idea to link from original content to auto generated?will it help my rankings ? Thanks
Link Building | | xverticle0 -
Are there content swap tools/forums for linkbuilding?
Anyone know any besides myblogguest? I have a pipeline of content at the moment and not enough distribution. I also have web properties that can take posts etc Cheers S
Link Building | | firstconversion0 -
Good Content Writing | How do I convince them?
Mozzers, I work in-house for a large lead generation for matchmakers. We do really well with PPC and that will always be there. They will always do PPC but have hired me to do SEO. We're ranking really good for some competitive key phrases as well. I believe in good content. I feel we should have a quality control for content just like we do before we run a a/b or a multivariate test. However there are people here who would rather pay $3 on oDesk for a article than a much higher price. How have you convinced your bosses or your clients that good quality content is the way to go? I've hassled for good links and got in contact with some bloggers who are ready to let us Guest Blog who have never done so before. What would you do?
Link Building | | eljetfan0 -
A good link builder / link building agency for Spanish content
Hi, I am looking for a good link building agency or freelance to execute a link building strategy for the next months. The content is in Spanish. Could anyone recommend me a good agency or a good link builder for Spanish content? Thank you very much! Jorge
Link Building | | jorgediaz0