Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Rankings Dropped After New Backlinks.
-
I have a low-traffic website (under 100 unique visitors per day) and I've encountered a strange issue started yesterday morning. I acquired three back-links, one of these back-links is contextual and the other two are site-wide. The site-wide back-links are from PA 40+ blogs. It looks like the back-links are already indexed by Google.
Despite these new back-links, my rankings across multiple keywords have dropped several positions. I'm new to SEO, but I would assume new back-links would improve my rankings. None of these back-links are low quality links, they are from real established blogs with high domain and page authority values.
Could anyone give me insights into why my rankings may have dropped with new back-links?
-
Hi poke1! If Gaston's replies helped, mind marking one or more as a "Good Answer?" It'll get him some bonus MozPoints, and it's helpful for us.

Otherwise, how can we be of more help?
-
Got it, thank you!
-
The links are new (only 2 or 3 days old) and all of them are DoFollow and all links are from relevant blogs.
In my opinion it's too early to impact that much in rankings.
The site-wide links are branded links (not rich anchor text links), I don't see how branded site-wide links could warrant a penalty.
That's why i've stated that some people believe that it might get you a penalty. It depends. In this case, being branded will cause not harm. You should've said that were branded.
There are many blogs which list their favorite websites on their sidebar, it looks to be common among average bloggers. Should I ask these bloggers to remove the links or should I wait for 2/3 weeks and basically see what happens.
Yeap, let's wait a little longer. And no, in the case that are branded there is harm.
Could it be that Google is just "shuffling" my website around after they noticed new back-links and I am on the downside right now and may rebound? Is this something that happens?
I dont think that this "shuffling" is only related to the backlinks. It may be a reason. There is no garatee that you will remain in the old position, or if you will stay in a different. I'd advise you a little patience. And dont make any major changes so to be able to analyze after.
Best Luck.
GR. -
The links are new (only 2 or 3 days old) and all of them are DoFollow and all links are from relevant blogs.
The site-wide links are branded links (not rich anchor text links), I don't see how branded site-wide links could warrant a penalty.
There are many blogs which list their favorite websites on their sidebar, it looks to be common among average bloggers. Should I ask these bloggers to remove the links or should I wait for 2/3 weeks and basically see what happens.
Could it be that Google is just "shuffling" my website around after they noticed new back-links and I am on the downside right now and may rebound? Is this something that happens?
Thank you for your response.
-
Hi there,
tl;dr; Wait 2 or 3 weeks to make sure that the problem is not caused by the backlinks. I'd worry a lot about those site-wide links.
It's really hard to analyze how much some backlinks have impacted in your SERPs. Even more difficult is to see changes in such short notice. Three things to say here:
- Site-wide links. There are lots of people saying that those asure you to be penalized. My opinion, it depends. You should take special care of your backlink profile It doesn't harm to have some siwte-wide, but it shoudn't be the majority of your links coming from those sources.
- The PA's backlinks. That metric is not thar reliable to ascertain a good/bad impacto in your rankings. There are lots of other analysis to be done. Keep that in mind.
- How did you find out those new backlinks? Dpending on the backlink checker tool, you should check how long have them been there. Also, are them DoFollow?
Remember that rankings may vary for other reasons that yours. It is likely that some of your ranking competitors are gaining strenght or google made some update on the algorithm that is crushing you.
Best of luck.
GR.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to handle pre-existing backlinks on new site.
Hi - We built a new site on a URL that had previously been used. We are noticing a lot of spammy backlinks pointing to our current site and ending up on a 404 page. Any recommendations on how to handle this?
Link Building | | JJKM551 -
Backlinks from newpapers that requires subscription
Don't know if this has been answered in another post, but what happens to backlinks that requires users to subscribe and/or pay to view the content with the backlink on it?
Link Building | | helgeolaussen
Some newspaper sites has subscription requirement to view certain content.
Does the backlink drop in value? Or is there any negative effect from this?0 -
How to classify backlinks types
HI GUYS, I don't know how to classify backlinks types. Any kind of software can process those backlinks? Thank you.
Link Building | | primomc0 -
Do backlinks which contain parameters pass value
For some of our partners, we use our own tracking string in the url i.e. www.mysite.com/landingpage.html?partner=123456 . This has caused backlinks to be created to our site containing the partner string. I was wondering if these links would pass value to www.mysite.com/landingpage.html and the tracking parameters would be ignored or would Google treat www.mysite.com/landingpage.html?partner=123456 as its own page. If it did treat it as a seperate page, could you reclaim some of it using the canoncial tag?
Link Building | | L_F0 -
Trading Backlinks a good idea?
New to the "backlinking" party. Wondering if its 'good practice' to trade links with other websites within a like-industry. We've been receiving a lot of emails from other websites asking us to trade links. Is this a good link building practice anymore? Thanks!
Link Building | | asa-php0 -
How to get BackLinks?
What is the best site to get backlinks ? Not for free, i mean a paid premium services . I think i need backlinks for the authority of my sites. My sites are indexed, but when i search for different keywords on google, i find them on page 5-7 . I need to see them on page 1-2 . But my site's authority is : 1 .
Link Building | | vende123450 -
Backlinks: What are they really and how can I create them.
I am relatively new to the SEO world, and I want to build backlinks linking to our main site. My preferred way to create backlinks is by adding them in my blog comments or forum responses. I am an active participant in a large number of blogs/forums related to our field and I would like to add relevant backlinks in the comments/answers I post. I originally thought that a backlink was just a link, but none of the links that I have added to blogs like that have been recognized as backlinks. https://www.dynaread.com/ Why is this so? I know now that good backlink would be something like: Dynaread is a science based dyslexia remediation program for older struggling readers. However I have no idea how to add this types of links to blog comments or forum pages where there is no link tool. Do I have to do something with HTML? Please explain briefly what a backlink really is and most importantly how I can create them. Thank you in advance for your help! Joy P.S if you have suggestions about some resources where I can learn more about the subject please let me know. I love to learn more.
Link Building | | Dynaread0 -
How important are edu and gov backlinks?
I have heard that edu and gov backlinks are important but how so in a niche area like mine - real estate? Perhaps I am missing the point but I do not see how either type of site would ever backlink to a commercial real estate entity. If these are that important in theory, are they obtainable in practice?
Link Building | | casper4340