The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Forum
    2. Categories
    3. SEO Tactics
    4. Intermediate & Advanced SEO
    5. Link juice through URL parameters

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Link juice through URL parameters

    Intermediate & Advanced SEO
    2 2 1.4k
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • Brett-S
      Brett-S last edited by

      Hi guys, hope you had a fantastic bank holiday weekend.

      Quick question re URL parameters, I understand that links which pass through an affiliate URL parameter aren't taken into consideration when passing link juice through one site to another. However, when a link contains a tracking URL parameter (let's say gclid=), does link juice get passed through?

      We have a number of external links pointing to our main site, however, they are linking directly to a unique tracking parameter. I'm just curious to know about this.

      Thanks,

      Brett

      1 Reply Last reply Reply Quote 0
      • Mustansar
        Mustansar last edited by

        Shockingly, when asked point blank if affiliate programs that employed juice-passing links (those not using nofollow) were against guidelines or if they would be discounted, the engineers all agreed with the position taken by Sean Suchter of Yahoo!. He said, in no uncertain terms, that if affiliate links came from valuable, relevant, trust-worthy sources - bloggers endorsing a product, affiliates of high quality, etc. - they would be counted in link algorithms. Aaron from Google and Nathan from Microsoft both agreed that good affiliate links would be counted by their engines and that it was not necessary to mark these with a nofollow or other method of blocking link value.

        But note the point they had not mentioned what will they do with low quality links.

        From the above points it clear that Google will passes a link juice. But still many of us in affiliate industry uses a parameters and redirects in affiliate urls. Reason is just simple not all the affiliate are as genuine or reputed as Amazon. So if your links in 50 sites and may be 40 site can be those which Google does not like so links from those site may harm your site.

        So as I said above its always good to save website's image while leaving some link juice.

        1 Reply Last reply Reply Quote 1
        • 1 / 1
        • First post
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

          Getting Started
          Moz Pro
          Moz Local
          Moz Bar
          API
          What's New

        • SEO Tactics

          Discuss the SEO process with fellow marketers

          Content Development
          Competitive Research
          Keyword Research
          Link Building
          On-Page Optimization
          Technical SEO
          Reporting & Analytics
          Intermediate & Advanced SEO
          Image & Video Optimization
          International SEO
          Local SEO

        • Community

          Discuss industry events, jobs, and news!

          Moz Blog
          Moz News
          Industry News
          Jobs and Opportunities
          SEO Learn Center
          Whiteboard Friday

        • Digital Marketing

          Chat about tactics outside of SEO

          Affiliate Marketing
          Branding
          Conversion Rate Optimization
          Web Design
          Paid Search Marketing
          Social Media

        • Research & Trends

          Dive into research and trends in the search industry.

          SERP Trends
          Search Behavior
          Algorithm Updates
          White Hat / Black Hat SEO
          Other SEO Tools

        • Support

          Connect on product support and feature requests.

          Product Support
          Feature Requests
          Participate in User Research

        • See all categories

        • Does a non-canonical URL pass link juice?
          Choice
          Choice
          1
          5
          2.5k

        • Link Juice + multiple links pointing to the same page
          Mark_Ch
          Mark_Ch
          0
          4
          5.4k

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        • Digital Marketers
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.