Directory with Duplicate content? what to do?
-
Moz keeps finding loads of pages with duplicate content on my website.
The problem is its a directory page to different locations.
E.g if we were a clothes shop we would be listing our locations:
www.sitename.com/locations/london
www.sitename.com/locations/rome
www.sitename.com/locations/germany
The content on these pages is all the same, except for an embedded google map that shows the location of the place. The problem is that google thinks all these pages are duplicated content.
Should i set a canonical link on every single page saying that www.sitename.com/locations/london is the main page?
I don't know if i can use canonical links because the page content isn't identical because of the embedded map.
Help would be appreciated.
Thanks.
-
Hi Tertiary Education,
From the way you describe it your pages are being considered duplicate content becuase they are so very similiar, that is to say that they are near-duplicates if not actual duplicates.
It sounds like the content on those pages is somewhat thin- is there anything else on the page apart from the map? If the answer is "no", or "not much", then consider padding them out with (quality) content that serves your audience. I think this is what Patrick is referring to with his suggestions (forgive me if I am mis-interpreting you Patrick!), and I think he is absolutely right. Other things to consider as creating unique title and descriptions for each page (I mention it in case you have over looked it).
By adding valuable differentiated, content to those pages you will be differentiating one from the other as well as providing value to your users. As Moz sees these changes it should stop flagging them as duplicates, and as google re-indexes the pages it will begin to appreciate the differences between them and gradually index them as non-duplicate content.
Hope that helps
-
Hello,
There are over 200 locations on the location page. If you click on a location you are then taken to a page with the address of the place followed by a google map showing where it is on a map. There isn't actually any written content and there really doesn't need to be any. So writing unique content is impossible.
Even though these pages all have a different address on them for some reason google still thinks its 'duplicate' page content because of the embedded map.
Any further help would be appreciated.
Thanks.
-
Hi there
No do not do a canonical tag to one page because that's a bad user / search experience. Keep this structure on your site, but keep a few things in mind; I wanted to share an article from Search Engine Journal with ideas I was going to post as an answer.
One quick note that I will emphasize - your customers / audience in different locations is different, so make sure that the content on these location specific pages is specific to that audience. Things to think about:
- How long has that location been around?
- What services / products do you offer to that location only?
- Who works at this location?
- What are reviews specific to this location?
- Are there any specific partnerships / certifications in this location?
- etc.
You can definitely make each page unique with content, you just have to be logical / use common sense in what information a user or potential client would want about that location.
Hope this helps! Good luck!
P
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I added an SSL certificate this morning and now I noticed duplicate content
Ok, so Im a newbie, therefor I make mistakes! Lots of them. I added an SSL certificate this morning bc it was free and I read it can help my rankings. Now I just checked it in screaming frog and saw two duplicate content pages due to the https. So im panicking! What's the easiest way to fix this?? Can I undue an SSL certificate? I guess what's the easiest that will also be best for ranking. Thank you!! Rena
Intermediate & Advanced SEO | | palila0 -
How to Set Up Canonical Tags to Eliminate Duplicate Content Error
Google Webmaster Tools under HTML improvements is showing duplicate meta descriptions for 2 similar pages. The 2 pages are for building address. The URL has several pages because there are multiple property listings for this building. The URLs in question are: www.metro-manhattan.com/601-west-26th-street-starrett-lehigh-building-contains-executive-office-space-manhattan/page/3 www.metro-manhattan.com/601-west-26th-street-starrett-lehigh-building-contains-executive-office-space-manhattan How do I correct this error using canonical tags? Do I enter the URL of the 1<sup>st</sup> page under “Canonical URL” under “Advanced” to show Google that these pages are one and the same? If so, do I enter the entire URL into this field (www.metro-manhattan.com /601-west-26th-street-starrett-lehigh-building-contains-executive-office-space-manhattan) or an abbreviated version (/601-west-26th-street-starrett-lehigh-building-contains-executive-office-space-manhattan)? Please see attached images. Thanks!! Alan rUspIzk 34aSQ7k
Intermediate & Advanced SEO | | Kingalan10 -
Can a website be punished by panda if content scrapers have duplicated content?
I've noticed recently that a number of content scrapers are linking to one of our websites and have the duplicate content on their web pages. Can content scrapers affect the original website's ranking? I'm concerned that having duplicated content, even if hosted by scrapers, could be a bad signal to Google. What are the best ways to prevent this happening? I'd really appreciate any help as I can't find the answer online!
Intermediate & Advanced SEO | | RG_SEO0 -
Duplicate content reported on WMT for 301 redirected content
We had to 301 redirect a large number of URL's. Not Google WMT is telling me that we are having tons of duplicate page titles. When I looked into the specific URL's I realized that Google is listing an old URL's and the 301 redirected new URL as the source of the duplicate content. I confirmed the 301 redirect by using a server header tool to check the correct implementation of the 301 redirect from the old to the new URL. Question: Why is Google Webmaster Tool reporting duplicated content for these pages?
Intermediate & Advanced SEO | | SEOAccount320 -
How to Fix Duplicate Page Content?
Our latest SEOmoz crawl reports 1138 instances of "duplicate page content." I have long been aware that our duplicate page content is likely a major reason Google has de-valued our Web store. Our duplicate page content is the result of the following: 1. We sell audio books and use the publisher's description (narrative) of the title. Google is likely recognizing the publisher as the owner / author of the description and our description as duplicate content. 2. Many audio book titles are published in more than one format (abridged, unabridged CD, and/or unabridged MP3) by the same publisher so the basic description on our site would be the same at our Web store for each format = more duplicate content at our Web store. Here's are two examples (one abridged, one unabridged) of one title at our Web store. Kill Shot - abridged Kill Shot - unabridged How much would the body content of one of the above pages have to change so that a SEOmoz crawl does NOT say the content is duplicate?
Intermediate & Advanced SEO | | lbohen0 -
Duplicate blog content and NOINDEX
Suppose the "Home" page of your blog at www.example.com/domain/ displays your 10 most recent posts. Each post has its own permalink page (where you have comments/discussion, etc.). This obviously means that the last 10 posts show up as duplicates on your site. Is it good practice to use NOINDEX, FOLLOW on the blog root page (blog/) so that only one copy gets indexed? Thanks, Akira
Intermediate & Advanced SEO | | ahirai0 -
How to prevent duplicate content within this complex website?
I have a complex SEO issue I've been wrestling with and I'd appreciate your views on this very much. I have a sports website and most visitors are looking for the games that are played in the current week (I've studied this - it's true). We're creating a new website from scratch and I want to do this is as best as possible. We want to use the most elegant and best way to do this. We do not want to use work-arounds such as iframes, hiding text using AJAX etc. We need a solid solution for both users and search engines. Therefor I have written down three options: Using a canonical URL; Using 301-redirects; Using 302-redirects. Introduction The page 'website.com/competition/season/week-8' shows the soccer games that are played in game week 8 of the season. The next week users are interested in the games that are played in that week (game week 9). So the content a visitor is interested in, is constantly shifting because of the way competitions and tournaments are organized. After a season the same goes for the season of course. The website we're building has the following structure: Competition (e.g. 'premier league') Season (e.g. '2011-2012') Playweek (e.g. 'week 8') Game (e.g. 'Manchester United - Arsenal') This is the most logical structure one can think of. This is what users expect. Now we're facing the following challenge: when a user goes to http://website.com/premier-league he expects to see a) the games that are played in the current week and b) the current standings. When someone goes to http://website.com/premier-league/2011-2012/ he expects to see the same: the games that are played in the current week and the current standings. When someone goes to http://website.com/premier-league/2011-2012/week-8/ he expects to the same: the games that are played in the current week and the current standings. So essentially there's three places, within every active season within a competition, within the website where logically the same information has to be shown. To deal with this from a UX and SEO perspective, we have the following options: Option A - Use a canonical URL Using a canonical URL could solve this problem. You could use a canonical URL from the current week page and the Season page to the competition page: So: the page on 'website.com/$competition/$season/playweek-8' would have a canonical tag that points to 'website.com/$competition/' the page on 'website.com/$competition/$season/' would have a canonical tag that points to 'website.com/$competition/' The next week however, you want to have the canonical tag on 'website.com/$competition/$season/playweek-9' and the canonical tag from 'website.com/$competition/$season/playweek-8' should be removed. So then you have: the page on 'website.com/$competition/$season/playweek-9' would have a canonical tag that points to 'website.com/$competition/' the page on 'website.com/$competition/$season/' would still have a canonical tag that points to 'website.com/$competition/' In essence the canonical tag is constantly traveling through the pages. Advantages: UX: for a user this is a very neat solution. Wherever a user goes, he sees the information he expects. So that's all good. SEO: the search engines get very clear guidelines as to how the website functions and we prevent duplicate content. Disavantages: I have some concerns regarding the weekly changing canonical tag from a SEO perspective. Every week, within every competition the canonical tags are updated. How often do Search Engines update their index for canonical tags? I mean, say it takes a Search Engine a week to visit a page, crawl a page and process a canonical tag correctly, then the Search Engines will be a week behind on figuring out the actual structure of the hierarchy. On top of that: what do the changing canonical URLs to the 'quality' of the website? In theory this should be working all but I have some reservations on this. If there is a canonical tag from 'website.com/$competition/$season/week-8', what does this do to the indexation and ranking of it's subpages (the actual match pages) Option B - Using 301-redirects Using 301-redirects essentially the user and the Search Engine are treated the same. When the Season page or competition page are requested both are redirected to game week page. The same applies here as applies for the canonical URL: every week there are changes in the redirects. So in game week 8: the page on 'website.com/$competition/' would have a 301-redirect that points to 'website.com/$competition/$season/week-8' the page on 'website.com/$competition/$season' would have a 301-redirect that points to 'website.com/$competition/$season/week-8' A week goes by, so then you have: the page on 'website.com/$competition/' would have a 301-redirect that points to 'website.com/$competition/$season/week-9' the page on 'website.com/$competition/$season' would have a 301-redirect that points to 'website.com/$competition/$season/week-9' Advantages There is no loss of link authority. Disadvantages Before a playweek starts the playweek in question can be indexed. However, in the current playweek the playweek page 301-redirects to the competition page. After that week the page's 301-redirect is removed again and it's indexable. What do all the (changing) 301-redirects do to the overall quality of the website for Search Engines (and users)? Option C - Using 302-redirects Most SEO's will refrain from using 302-redirects. However, 302-redirect can be put to good use: for serving a temporary redirect. Within my website there's the content that's most important to the users (and therefor search engines) is constantly moving. In most cases after a week a different piece of the website is most interesting for a user. So let's take our example above. We're in playweek 8. If you want 'website.com/$competition/' to be redirecting to 'website.com/$competition/$season/week-8/' you can use a 302-redirect. Because the redirect is temporary The next week the 302-redirect on 'website.com/$competition/' will be adjusted. It'll be pointing to 'website.com/$competition/$season/week-9'. Advantages We're putting the 302-redirect to its actual use. The pages that 302-redirect (for instance 'website.com/$competition' and 'website.com/$competition/$season') will remain indexed. Disadvantages Not quite sure how Google will handle this, they're not very clear on how they exactly handle a 302-redirect and in which cases a 302-redirect might be useful. In most cases they advise webmasters not to use it. I'd very much like your opinion on this. Thanks in advance guys and galls!
Intermediate & Advanced SEO | | StevenvanVessum0 -
Fixing Duplicate Content Errors
SEOMOZ Pro is showing some duplicate content errors and wondered the best way to fix them other than re-writing the content. Should I just remove the pages found or should I set up permanent re-directs through to the home page in case there is any link value or visitors on these duplicate pages? Thanks.
Intermediate & Advanced SEO | | benners0