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Will it upset Google if I aggregate product page reviews up into a product category page?
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We have reviews on our product pages and we are considering averaging those reviews out and putting them on specific category pages in order for the average product ratings to be displayed in search results. Each averaged category review would be only for the products within it's category, and all reviews are from users of the site, no 3rd party reviews.
For example, averaging the reviews from all of our boxes products pages, and listing that average review on the boxes category page.
My question is, will this be doing anything wrong in the eyes of Google, and if so how so?
-Derick
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Sorry to say that but you're kinda gaming the aggregated reviews schema.
Google states that for aggregating reviews, you're good as far as you're referring to a specific product, but you can't use schema markup to refer to a category.
I mean you can but Google won't simply be showing your markup as that's not the way aggregatedratings are supposed to work, no one will get angry but you'll be getting no rewards for your work.
Detailed info about review snippets here: https://developers.google.com/search/docs/data-types/reviews#review-snippet-guidelines
As an alternative you may want to consider other options like aggregate price.
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Hi
I dont think that you're doing any wrongdoing here unless you're just showing average stars of reviews. However, even if you have plan to show all reviews on the categroy page just make sure to implement canonical tag.
here is complete guide for canonical tags :https://support.google.com/webmasters/answer/139066?hl=en
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