Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.
-
Hi,
I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website.I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice.
What are your thought on this? Is this really bad practise and possibly damaging?
Thanks,
Jim
-
I'm sure it would probably be valuable and pass on some SEO benefit but if it's likely that someone has purchased this domain purely for transferring the link equity of inbound links to your website, then there's always a chance that this is going to be picked up on.
A small chance, but a chance nonetheless.
-
Thanks John,
I don't think it will hurt us but it just seems greyhat bordering on blackhat to me - kinda manipulative. I'll definitely put broken link building on the to-do list.Jim.
-
Hi Sean, it's an old domain that used to be active - an artist's graduate portfolio site. We're an education based business....it's loosely relevant. The Royal College of Art links to it.
Thanks for your response.
-
+1 for broken link building!
-
Hey there -
Great question. If that's what's happening, then someone definitely bought the old domain with links to it and redirected it. I've also seen this done TO people in order to pass an algorithmic penalty onto a competitor. Nasty stuff.
That said, while this isn't strictly whitehat, it can be super effective to buy old dead domains with links and redirect them into your own site. It actually works very well for SEO purposes! But, it comes with its risks as you have to do a lot of due diligence on the domain you want to redirect as there could have been some dodgy things going on and you don't want to risk passing along a penalty to your own site.
That said, I wouldn't undo the redirect unless you think it's hurting you. Move on and focus on other things to build new links.
The better thing to do, IMO, is to find these dead sites and pull their backlink profiles, then go and do outreach offering your site as a replacement for that site that is now dead. It's called broken link building and it works really well!
Hope that helps.
John
-
Is the linking domain (not the link that links to that domain) relevant to your business?
i.e. is it an old domain that used to be active or is it just a dummy domain that was set up for the practice of link building?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Am I better off with ten links from one site or one link from ten sites?
I am writing a series of linked-back articles for a highly-ranked web publisher, but wonder if I'd be better off sharing the articles across different sites. My goal is to grow our domain authority and SEO rankings.
Link Building | | Lysarden0 -
How do I give a proper back-link?
Happy Sundays beautiful Moz people! So I am giving a back link to a friend of mine who has done wonderful work for my company. (he's a painter general contractor and framer who has redone some stuff on my building). I want to give him a shoutout on my blog and highlight the amazing work he's done and I want his website to get a nice boost. My Domain authority is 27 and so I wrote a blog which I never do about him and linked him in the blog. Now obviously the page authority is a 1 on my blogs. So should I be interlinking my blog page to my home page in the post? And just out of curiosity how much to your page authority matter in the back linking process? I searched on google but people only talk about how to get backlinks, and not the proper way to give them. Thanks crew. I love ya!
Link Building | | Meier0 -
Links from highly relevant but low Domain Authority sites: Yes or No?
We're reaching out to companies that we have a business relationship with (past and present) to find out if they would be interested in linking to us.
Link Building | | Jeepster
All are obviously in the same industry so highly relevant. But some of the sites are low in Domain Authority (with scores of about 15-25).
Should we also ask these sites -- or avoid them?0 -
Does it help to have more than one backlink from the same website?
I have received two follow links from a website with a domain authority of 64 because I contributed to 2 blog posts. Will it help my site to get more back links from this same website or should I focus my efforts elsewhere?
Link Building | | dealblogger0 -
Redirecting a penalized domain to a new one to remove penalty?
I've got this website that has been hit quite hard by the first Penguin update round. Would it be better to move all my content to another domain and do a 301 redirect? Or should I keep the penalized domain and try to clean up the bad link profile? Also I must say that the website has been hacked last fall and the hacker was able to upload porn stuff in one of the folders. Needless to say, I quickly acquired tons of links from porn and warez. And no, porn and warez has nothing to do with my website's topic. Thank you for your help! Stephane
Link Building | | sbrault740 -
Safe to link to another site you own?
Hi mozzers, I have some external links on a resource page on my established site. I have a new site in the same niche with content that if linked to, would improve the resource page. If I linked to it using branded anchor text, would it be safe? My thoughts are yes...as long as it adds value and isnt keyword anchored. The sites are on different C class IPs Would welcome some thoughts Peter
Link Building | | PeterM220 -
301 redirect and how linking domains are counted
I have a domain with several great links to it and I decided to change it to a new domain. I did a 301 redirect to the new domain. My question: Let's say youtube.com is linking to the old domain that is being redirected. Do I want to get a new link from youtube to the new domain as well, or is that pointless since there is already one to the old domain? Thanks,
Link Building | | DavidCurrier
Dave0 -
Can link juice be passed in an iframe from domain A to domain B
Need to give our web partners our booking form which must be loaded in an iframe calling back to our domain. Is it possible to pass any link juice from their domain loading our iframe back to us. Was thinking of a "Powered by" text link in the form footer, but I'm guessing the link needs to be outside the iframe. Would love to hear any thoughts or workarounds on this.
Link Building | | apolloseo1