1000 Pages on old website. What to do with the 301 redirects for this domain?
-
Hi Moz Community,
I have a 301 redirect question...
I just acquired an old domain:
-
Totally in my niche
-
Domain is 14 years old
-
Website exists of 1000 pages
-
Great amount of backlinks
-
Website is offline since about 2 weeks
-
Will place a new website online asap with new url structure
For the 50 best scoring pages I wrote a new, but fully comparable/related article. I will put a 301 redirect from those old to the new pages.
My question: What to do with the 950 other url's?
-
Should I put a 301 redirect to the homepage?
-
Should I forward those pages to the 404 page?
-
Should I divide the 950 url's with a 301 redirect to the 50 new ones?
-
Another solution maybe?
Any idea what would be the best solution so we can save as much Google juice as possible?
Thanks in advance!
-
-
Of course, you've acquired the domain and not the old site; that makes sense. If I was desperate I would consider scraping what content I could from cached versions of the site (I'd outsource that)- if there are no legal implications in doing so. If that isn't possible/feasible, I'd direct what you can to the most relevant pages where possible and take the hit. I think your plan to create matching pages for the top 50 pages is sound. Whatever you do beyond that with 301s is of limited value if you can't match the content so in that case, I'd consider saving some time and creating redirecting everything else to your home page (or product overview page, for example, if this is of greater value and has higher engagement potential).
The best you can do in each case is match as closely as you can to the content on the new site, where that isn't possible, consider the user's experience - can you deliver them to a page of interest where you can engage and potentially convert them into customers? You should always but the user's experience first, as this is what Google values most. After all, they want to do exactly the same for their customer - deliver relevant and engaging content.
Worst case, if you've captured the biggest chunk of the value with those top 50 pages, you're going to salvage some value, at least. Consider the rest a bonus.
Good luck
-
Hi, thanks for the answer.
An archive of some kind is not possible. The content itself from the old site is not ours and we can't use it.
In a perfect world with lots and lots of free time I would rewrite all 1000 pages and put a 301 on each one of them to the new page. But I don't have the resources to rewrite another 950 pages. And I know I will lose a lot of value because of this. But I want to lose as less as possible.
So my question kind of stays... What should I do with the 950 url's I do not have a specific page to redirect to? Homepage, 404, divide over the new 50 articles or something else?
-
I'd be extremely reluctant to let any of those old pages die.
I would suggest you move them across to an appropriate section of the site (possibly an archive section, for example, if the content doesn't fit in so well with your new site structure) and create 301s to all of them. (Bear in mind, you will get the best value keeping the content, URL structure, etc. as close to the original as possible to retain the highest value from the redirects - Linking to loosely matched pages is less valuable and matching to unrelated content has negligible value. Remember, the purpose of the 301 is to indicate the content you were looking for now lives somewhere else, and then seamlessly guide your visitor to it. Using it in any other way gives the visitor a poor experience and your engagement statistics will show this. How engaged users are with your content is of significant value in SEO terms.
This assumes, as you state, that the old site was a good match to your new site and there's no detriment to having the old copy in place on your new site. There's no shame in letting links to irrelevant content die - technically, you could create 410 redirects to indicate that the content has been removed, but often you'd just 301 these, too and take a hit on the PR. (https://moz.com/community/q/should-i-implement-301-redirects-vs-410-in-removing-product-pages)
Now that 301 redirects pass on 100% of PageRank, you've got even more reason to maintain the links from old to new. (Caveat: PR is not the only ranking factor, so you're still going to take a bit of a hit when you redirect, but not as much as you will if you let that content wither and die.)
Some useful reading: https://moz.com/learn/seo/redirection
https://moz.com/blog/301-redirection-rules-for-seo
I hope that helps and good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a page that's 301 redirected get indexed / show in search results?
Hey folks, have searched around and haven't been able to find an answer to this question. I've got a client who has very different search results when including his middle initial. His bio page on his company's website has the slug /people/john-smith; I'm wondering if we set up a duplicate bio page with his middle initial (e.g. /people/john-b-smith) and then 301 redirect it to the existent bio page, whether the latter page would get indexed by google and show in search results for queries that use the middle initial (e.g. "john b smith"). I've already got the metadata based on the middle initial version but I know the slug is a ranking signal and since it's a direct match to one of his higher volume branded queries I thought it might help to get his bio page ranking more highly. Would that work or does the 301'd page effectively cease to exist in Google's eyes?
Technical SEO | | Greentarget0 -
Buying a domain to 301 redirect for increased rankings
A large competitor has recently purchased a large marketing company that specializes in their industry. As a part of this acquisition they obtained ownership of www.digitalsherpa.com, which is now 301 redirecting some 50K links to www.costar.com/. When I did a site:www.digitalsherpa.com search all of the origin URLs had title tags from the costar site in place of their own. My question is: Does this violate Google spam guidelines? search?sourceid=chrome-psyapi2&ion=1&espv=2&ie=UTF-8&q=site%3Adigitalsherpa.com&oq=site&aqs=chrome.0.69i59j69i57j69i65j69i60j0l2.1919j0j7
Technical SEO | | Reis_Inc.0 -
301 redirects - one overall redirect or an individual one for each page url
Hi I am working on a site that is to relaunch later on this year - is best practise for the old urls (of which there are thousands) to write a piece of code that will cover all of the urls and redirect them to the new home page or to individually redirect each url to its new counterpart on the new site. I am naturally concerned about user experience on this plus losing our Google love we currently have but am aware of the time it would take to do this individually. Any advice would be appreciated. Thanks
Technical SEO | | Pday1 -
Should I consolidate multiple domains to a single site with 301 redirects?
Our client wants all his sites to be re-designed and perhaps consolidated into one domain. What are the dangers of using 301s on all his already ranking and established domains to their new forward-slash location? If there are some good articles that describe this exact issue please post a link.
Technical SEO | | dsmdesign0 -
301 Redirect Help
How would you 301 redirect and entire folder to a specific file within the same domain? Scenario www.domain.com/folder to www.domain.com/file.html Thanks for your Input...
Technical SEO | | dhidalgo11 -
301 Redirects on Large Real Estate Website
Hi guys,We are about to move over to a new website and need advice on handling the 301 redirects.We have a large real estate website with around 12,000 pages, a lot of these are properties (about 10,000)On our old website, the url structure for each property is as follows -domainname.com/property/view?property=14863on our new site, the url structure isdomainname.com/properties/view/6137The property ID number is always different from old site to new. The way we see it, we have two options. a.) a manual redirect of each and every property url. A very very long jobb.) a folder level redirect, so redirect the 'property' folder on the old site into the 'properties' folder on new. The con with this one is we are not sure if this is the best route to take, if it is how we would go about it?Some advice would be really appreciated guys. I know there are some hyper intelligent SEO's in here and we need to make sure we handle this right!Many thanks in advance.Mark
Technical SEO | | Nextman0 -
Redirecting old domain to new domain with wordpress
Hi all, I need to change domain name to a website published on wordpress. I'd think to make these steps: trasferring the website (files+db) to a new hosting space to redirect old site (www.oldsite.com) to the new one (www.newsite.com) using rewrite rules. With these steps I'd need to transfer and reinstall files and wordpress so I would like to discover if there's some less time expending procedure to consider. Thanks and ciao Bob
Technical SEO | | bobrock40 -
301 redirect .htaccess problem
Can anyone explain to me why this doesn't work? Redirect 301 /category/diamond-pendants/nstart/1/start/(.*) http://www.povada.com/category/pendants/nstart/1/start/$1 Im trying to replace everything after /start/ and insert it into the new url. Thanks in advance.
Technical SEO | | 13375auc30