Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How do I increase my Trust Score?
-
How Do I Increase my Trust Score?
-
I think the best way to answer this is to determine exactly how Moz calculates the score in the first place. They have a handy video explaining it on this page along with more detailed info.
Long story short, to improve your Trust score, improve the overall quality of your backlink profile.
Technical Definition of MozTrust
MozTrust quantifies the trustworthiness of a web page relative to all other pages on the web. It is based off of an algorithm developed by Yahoo! search engineers that is likely similar to the trust algorithms used by Google and Bing search engineers. Just as links express global link popularity, they also express information about the trustworthiness of URLs.
As mentioned above, receiving links from sources with inherent trust, like university and government homepages, is a strong trust endorsement for your own page or site. By measuring the occurrence and frequency of these endorsements, MozTrust can quantify trust on the web.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Explore more categories
-
Chat with the community about the Moz tools.
-
Discuss the SEO process with fellow marketers
-
Discuss industry events, jobs, and news!
-
Chat about tactics outside of SEO
-
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
-