Can I use the same interior photos for multiple stores in Google My Business?

[StantonOptical]

Hi,

The company I work for has many store locations across the country. Getting good/quality interior pictures has become very difficult for us. We recently good a Virtual Tour from Google for one of the locations, and they took some really pictures.

According to Google, the "Photos should represent the actual business" and "Represent the real-world business location".

My question is: since our stores are VERY similar in the interior, can we use the same pictures for them while we get more pictures? Would Google penalize this?

Thanks!

[BlueCorona]

Hi there,

This is a great question.

Recently I've found that Google is placing high value on photos on a business's GMB profile. Because of this, I suggest that you do not use one set of interior photos for all of the locations. While I don't think you will necessarily get penalized, it's probably best to follow the guidelines Google has in place In case they do penalize you later down the road -- and then you would have to go back and make adjustments after the fact. Even if it takes some time, I would focus on getting photos of each individual location for their profile.