Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
URL keyword separator best practice
-
Hello.
Wanted to reach out see what the consensus is re-keyword separators
So just taken on a new client and all their urls are structured like /buybbqpacks rather than buy-bbq-packs - my understanding is that it comes down to readability, which influences click through, rather than search impact on the keyword.
So we usually advise on a hyphen, but the guy's going to have to change ALLOT of pages & setup redirects to change it all wasn't sure if it was worth it?
Thanks!
Stu
-
Some yes some way off. I'll move on that basis.
Thanks
Stu
-
are you ranking well for all or most of the keywords? if yes then I wouldn't suggest you to do that because even if you use 301 redirect you will loose some link juice. If that is not the case you can go ahead.
My suggestion was purely based on what Google's recommendation and in terms of readability.
Thanks
-
Thanks.
Though would changing 100s or urls adversely impact ranking? Per this: https://moz.com/community/q/will-changing-a-url-negatively-affect-ranking
so perhaps a strategy of change going forward, but don't mess with anything existing? Or otherwise?
Thanks again.
Stu
-
Hi,
IMO Your assumption" is correct. Existing url structure need to change with hyphen.
According to Google "The URL http://www.example.com/green-dress.html is much more useful to us than http://www.example.com/greendress.html."
Full article is here @ https://support.google.com/webmasters/answer/76329?hl=en
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Virtual URL Google not indexing?
Dear all, We have two URLs: The main URL which is crawled both by GSC and where Moz assigns our keywords is: https://andipaeditions.com/banksy/ The second one is called a virtual url by our developpers: https://andipaeditions.com/banksy/signedandunsignedprintsforsale/ This is currently not indexed by Google. We have been linking to the second URL and I am unable to see if this is passing juice/anything on to the main one /banksy/ Is it a canonical? The /banksy/ is the one that is being picked up in serps/by Moz and worry that the two similar URLs are splitting the signal. Should I redirect from the second to the first? Thank you
On-Page Optimization | | TAT1000 -
Best practices for publishing sponsored content
Hello, Our website hosts sponsored content from different brands. Should we be listing the sponsor either on the frontend and/or through markup? - Would either way have any sort of an impact? The content itself is already clearly marked as 'sponsored content' but we were more interested in listing the specific sponsor. Also, we’re assuming the outbound links would need to be marked rel="sponsored" but are there any other best practices we should be implementing? Any insight would be appreciated.
On-Page Optimization | | Ben-R
Thank you in advance.
Best,0 -
How to Incorporate Awkward Keyword Phrases
Certain keywords are good choices for my website (high CTR, low difficulty, high volume), but they would be very awkward to use in my website content. For example, "therapist near me" is a popular search term, but it would be very strange for me to use those words in that order in my content (I am a therapist). Any thoughts about this are welcome.
On-Page Optimization | | LPantell0 -
Should I use an acronym in my URL?
I know that Google understands various acronyms. Example: If I search for CRM System, it knows i'm searching for a customer relationship management system. However, will it recognize less known acronyms? I have a page geared specifically for SAP data archiving for human capital management systems. For those in the industry, they simply call it HCM. Here is how I view my options: Option #1: www.mywebsite.com/sap-data-archiving/human-capital-management Option #2: www.mywebsite.com/sap-data-archiving/hcm Option #3: www.mywebsite.com/sap-data-archiving/hcm-human-capital-management With option #3, i'm capturing the acronym AND the full phrase. This doesn't make my URL overly long either. Of course, in my content i'll reference both. What does everyone else think about the URL? -Alex
On-Page Optimization | | MeasureEverything0 -
Is using hyphens in a URL to separate words good practice?
Hi guys, I have a client who wants to use a hyphen to separate two words in the URL to make each work stand out. Is is good or bad practice to use a hyphen in a URL and will it affect rankings? Thanks!
On-Page Optimization | | StoryScout0 -
Should you have two separate pages for synonym keywords?
Suppose that you want to rank for two keyword phrases that mean the same thing but are slightly different in spelling. When should you put both keyword phrases on one page versus two pages? What are the pros and cons?
On-Page Optimization | | ProjectLabs0 -
I have two pages ranking for the same keyword.
The index page and the targeted landing page for that keyword. They have different content, title, meta but I am competing with myself for the main keyword in the industry. What is the best way to fix this? 301 the keyword page to the index page?
On-Page Optimization | | Aftermath_SEO0 -
Keyword Density Tools
Does anyone have recommendations on the best tool(s) to use to check the keyword density of each page of a website? I'm not sure if SEOmoz has such a tool.
On-Page Optimization | | webestate0