Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Turn SEO data into actionable content briefs

      Turn SEO data into actionable content briefs

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Let your business shine with Listings AI

      Let your business shine with Listings AI

      Get found
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Old URL that has been 301'd for months appearing in SERPs

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Old URL that has been 301'd for months appearing in SERPs

    Intermediate & Advanced SEO
    2
    4
    847
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • seoaustin
      seoaustin Subscriber last edited by

      We created a more keyword friendly url with dashes instead of underscores in December.  That new URL is in Google's Index and has a few links to it naturally.  The previous version of the URL (with underscores) continues to rear it's ugly head in the SERPs, though when you click on it you are 301'd to the new url.  The 301 is implemented correctly and checked out on sites such as http://www.redirect-checker.org/index.php.

      Has anyone else experienced such a thing?

      I understand that Google can use it's discretion on pages, title tags, canonicals, etc.... But I've never witnessed them continue to show an old url that has been 301'd to a new for months after discovery or randomly.

      1 Reply Last reply Reply Quote 0
      • seoaustin
        seoaustin Subscriber @seoaustin last edited by

        Forget it... I know this answer.  I've already fetched the previous url in GSC and it shows as redirected. Google is seeing it properly but for some reason still showing it  in SERPs.

        1 Reply Last reply Reply Quote 1
        • seoaustin
          seoaustin Subscriber last edited by

          Yes Nicholas, I've done all of that.  As I stated above, the New URL is in Google's Index and has a few links to it naturally.  Yet, months later, we are still seeing the old underscored url, that 301's, show up in the SERP.

          I have to believe this is a bug with the google index vs individual google's page valuation relative to the link graph.  It's as if Google is confused because the legacy, underscored URL has all of the link equity but Googlebot isn't seeing the 301...

          God, maybe that's it.  How do I know if Googlebot is seeing the 301?

          seoaustin 1 Reply Last reply Reply Quote 0
          • NickW816
            NickW816 last edited by

            I have seen this before and and a good way to help google index the new URL is to use Google Search Console. Once you have verified your website in Search Console (is you haven't already), go to the Fetch and Render section, and then imput the new URL and once it is done Fetching and Rendering, push the Request to index button. This should help Google index the new URL faster.

            Nick White
            SEO Services KC
            https://seo-kansas-city.com/

            1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • rickyporco

              After hack and remediation, thousands of URL's still appearing as 'Valid' in google search console. How to remedy?

              I'm working on a site that was hacked in March 2019 and in the process, nearly 900,000 spam links were generated and indexed. After remediation of the hack in April 2019, the spammy URLs began dropping out of the index until last week, when Search Console showed around 8,000 as "Indexed, not submitted in sitemap" but listed as "Valid" in the coverage report and many of them are still hack-related URLs that are listed as being indexed in March 2019, despite the fact that clicking on them leads to a 404. As of this Saturday, the number jumped up to 18,000, but I have no way of finding out using the search console reports why the jump happened or what are the new URLs that were added, the only sort mechanism is last crawled and they don't show up there. How long can I expect it to take for these remaining urls to also be removed from the index? Is there any way to expedite the process? I've submitted a 'new' sitemap several times, which (so far) has not helped. Is there any way to see inside the new GSC view why/how the number of valid URLs in the indexed doubled over one weekend?

              Intermediate & Advanced SEO | | rickyporco
              0
            • henrycabrown

              Moved company 'Help Center' from Zendesk to Intercom, got lots of 404 errors. What now?

              Howdy folks, excited to be part of the Moz community after lurking for years! I'm a few weeks into my new job (Digital Marketing at Rewind) and about 10 days ago the product team moved our Help Center from Zendesk to Intercom. Apparently the import went smoothly, but it's caused one problem I'm not really sure how to go about solving: https://help.rewind.io/hc/en-us/articles/***    is where all our articles used to sit https://help.rewind.io/***    is where all our articles now are So, for example, the following article has now moved as such: https://help.rewind.io/hc/en-us/articles/115001902152-Can-I-fast-forward-my-store-after-a-rewind- https://help.rewind.io/general-faqs-and-billing/frequently-asked-questions/can-i-fast-forward-my-store-after-a-rewind This has created a bunch of broken URLs in places like our Shopify/BigCommerce app listings, in our email drips, and in external resources etc. I've played whackamole cleaning many of these up, but these old URLs are still indexed by Google – we're up to 475 Crawl Errors in Search Console over the past week, all of which are 404s. I reached out to Intercom about this to see if they had something in place to help, but they just said my "best option is tracking down old links and setting up 301 redirects for those particular addressed". Browsing the Zendesk forms turned up some relevant-ish results, with the leading recommendation being to configure javascript redirects in the Zendesk document head (thread 1, thread 2, thread 3) of individual articles. I'm comfortable setting up 301 redirects on our website, but I'm in a bit over my head in trying to determine how I could do this with content that's hosted externally and sitting on a subdomain. I have access to our Zendesk admin, so I can go in and edit stuff there, but don't have experience with javascript redirects and have read that they might not be great for such a large scale redirection. Hopefully this is enough context for someone to provide guidance on how you think I should go about fixing things (or if there's even anything for me to do) but please let me know if there's more info I can provide. Thanks!

              Intermediate & Advanced SEO | | henrycabrown
              1
            • cathywix

              301 Redirects to relative URLs not absolute a problem?

              Hi we recently did a migration and a lot of content changed locations see: https://d.pr/i/RvqI81 Basically, the 301 goes to the correct location but its a relative URL (as you can see from the screenshot) rather than absolute URL. Do you think this is a high priority issue from an SEO standpoint, should we get the developer to change the redirects to absolute? Cheers.

              Intermediate & Advanced SEO | | cathywix
              0
            • pdrama231

              Should I Add Location to ALL of My Client's URLs?

              Hi Mozzers, My first Moz post! Yay! I'm excited to join the squad 🙂 My client is a full service entertainment company serving the Washington DC Metro area (DC, MD & VA) and offers a host of services for those wishing to throw events/parties. Think DJs for weddings, cool photo booths, ballroom lighting etc. I'm wondering what the right URL structure should be. I've noticed that some of our competitors do put DC area keywords in their URLs, but with the moves of SERPs to focus a lot more on quality over keyword density, I'm wondering if we should focus on location based keywords in traditional areas on page (e.g. title tags, headers, metas, content etc) instead of having keywords in the URLs alongside the traditional areas I just mentioned. So, on every product related page should we do something like: example.com/weddings/planners-washington-dc-md-va
              example.com/weddings/djs-washington-dc-md-va
              example.com/weddings/ballroom-lighting-washington-dc-md-va OR example.com/weddings/planners
              example.com/weddings/djs
              example.com/weddings/ballroom-lighting In both cases, we'd put the necessary location based keywords in the proper places on-page. If we follow the location-in-URL tactic, we'd use DC area terms in all subsequent product page URLs as well. Essentially, every page outside of the home page would have a location in it. Thoughts? Thank you!!

              Intermediate & Advanced SEO | | pdrama231
              0
            • friendoffood

              Do 404s really 'lose' link juice?

              It doesn't make sense to me that a 404 causes a loss in link juice, although that is what I've read.  What if you have a page that is legitimate -- think of a merchant oriented page where you sell an item for a given merchant --, and then the merchant closes his doors.  It makes little sense 5 years later to still have their merchant page so why would removing them from your site in any way hurt your site?  I could redirect forever but that makes little sense.  What makes sense to me is keeping the page for a while with an explanation and options for 'similar' products, and then eventually putting in a 404.  I would think the eventual dropping out of the index actually REDUCES the overall link juice (ie less pages), so there is no harm in using a 404 in this way.  It also is a way to avoid the site just getting bigger and bigger and having more and more 'bad' user experiences over time. Am I looking at it wrong? ps I've included this in 'link building' because it is related in a sense -- link 'paring'.

              Intermediate & Advanced SEO | | friendoffood
              0
            • SEOAndy

              My website hasn't been cached for over a month. Can anyone tell me why?

              I have been working on an eCommerce site www.fuchia.co.uk. I have asked an earlier question about how to get it working and ranking and I took on board what people said (such as optimising product pages etc...) and I think i'm getting there. The problem I have now is that Google hasn't indexed my site in over a month and the homepage cache is 404'ing when I check it on Google. At the moment there is a problem with the site being live for both WWW and non-WWW versions, i have told google in Webmaster what preferred domain to use and will also be getting developers to do 301 to the preferred domain. Would this be the problem stopping Google properly indexing me? also I'm only having around 30 pages of 137 indexed from the last crawl. Can anyone tell me or suggest why my site hasn't been indexed in such a long time? Thanks

              Intermediate & Advanced SEO | | SEOAndy
              0
            • WEB-IRS

              Include Cross Domain Canonical URL's in Sitemap - Yes or No?

              I have several sites that have cross domain canonical tags setup on similar pages.  I am unsure if these pages that are canonicalized to a different domain should be included in the sitemap.  My first thought is no, because I should only include pages in the sitemap that I want indexed. On the other hand, if I include ALL pages on my site in the sitemap, once Google gets to a page that has a cross domain canonical tag, I'm assuming it will just note that and determine if the canonicalized page is the better version.  I have yet to see any errors in GWT about this.   I have seen errors where I included a 301 redirect in my sitemap file.  I suspect its ok, but to me, it seems that Google would rather not find these URL's in a sitemap, have to crawl them time and time again to determine if they are the best page, even though I'm indicating that this page has a similar page that I'd rather have indexed.

              Intermediate & Advanced SEO | | WEB-IRS
              0
            • VTDesignWorks

              Old Redirecting Website Still Showing In SERPs

              I have a client, a plumber, who bought another plumbing company (and that company's domain) at one point. This other company was very old and has a lot of name recognition so they created a dedicated page to this other company within their main website, and redirected the other company's old domain to that page. This has worked fine, in that this page on the main site is now #1 when you search for the other old company's name. But for some reason the old domain comes up #2 (despite the fact that it's redirecting). Now, I could understand if the redirect had only been set up recently, but I'm reasonably sure this happened about a year ago. Could it be due to the fact that there are many sites out there still linking to that old domain? Thanks in advance!

              Intermediate & Advanced SEO | | VTDesignWorks
              1

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.