Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Local SEO
    4. Local Website Optimization
    5. Subdomain vs. Separate Domain for SEO & Google AdWords

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Subdomain vs. Separate Domain for SEO & Google AdWords

    Local Website Optimization
    4
    4
    8389
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • mkbeesto
      mkbeesto last edited by

      We have a client who carries 4 product lines from different manufacturers under a singular domain name (www.companyname.com), and last fall, one of their manufacturers indicated that they needed to move to separate out one of those product lines from the rest, so we redesigned and relaunched as two separate sites - www.companyname.com and www.companynameseparateproduct.com (a newly-purchased domain). Since that time, their manufacturer has reneged their requirement to separate the product lines, but the client has been running both sites separately since they launched at the beginning of December 2016.

      Since that time, they have cannibalized their content strategy (effective February 2017) and hacked apart their PPC budget from both sites (effective April 2017), and are upset that their organic and paid traffic has correspondingly dropped from the original domain, and that the new domain hasn't continued to grow at the rate they would like it to (we did warn them, and they made the decision to move forward with the changes anyway).

      This past week, they decided to hire an in-house marketing manager, who is insisting that we move the newer domain (www.companynameseparateproduct.com) to become a subdomain on their original site (separateproduct.companyname.com). Our team has argued that making this change back 6 months into the life of the new site will hurt their SEO (especially if we have to 301 redirect all of the old content back again, without any new content regularly being added), which was corroborated with this article. We'd also have to kill the separate AdWords account and quality score associated with the ads in that account to move them back.

      We're currently looking for any extra insight or literature that we might be able to find that helps explain this to the client better - even if it is a little technical. (We're also open to finding out if this method of thinking is incorrect if things have changed!)

      1 Reply Last reply Reply Quote 0
      • Nigel_Carr
        Nigel_Carr last edited by

        Hi mk

        I am completely with Martin here. It never made sense creating a domain name with company and product in in the first place. You would be doubling the mistake by bringing it back to a sub domain.

        In my opinion you either leave it like it is but more preferably, use a subfolder, then 301 all the old site back to the equivalent pages within that. i.e.

        domain.com/catergory/separateproduct

        It just doesn't make sense from a number of points running a site just for a subset of products. The site would continually fight with www.companyname.com for link juice. It's far better to keep the whole shebang under one umbrella.

        Although part of the ranking factor in determining QS is associated with conversion history I would argue that it is heavily skewed towards how the ad text is written targeting appropriately written on page content/headings/meta.

        Regards

        NIgel

        1 Reply Last reply Reply Quote 1
        • benesmartin
          benesmartin last edited by

          Hey there,

          it depends mainly on the company's long-term strategy. If the company is going to have more products in the future (in addition to the mentioned 4), it wouldn't make no sense to make for each product special domain. Therefore, users could be a little bit confused and you would unnecessarily split the domain authority. Better to have everything under one roof.

          In my opinion, it also depends a little bit on length of the domain name. If the domain of the new product is easy to remember, short and makes sense, then I wouldn't change it now. You risk the effort of the previous 6 months.

          So from the view of long-term strategy, I would change - however, not to subdomain but to subfolder (domain.com/productname). Regarding the effort of the previous 6 months - I would review the amount of back links and how hard would it be to eventually manage them.

          That's just my opinion, hope it helps a bit. Martin

          1 Reply Last reply Reply Quote 1
          • Alick300
            Alick300 last edited by

            Hi,

            First of all I would like to tell you that it is just my opinion in case of SEO. Redirecting a sepaarte domain into subdomain of new website wouldn't be a good move and neither I have heard something like that so far. Wait for some other community member opinion/suggestion on this.

            In case of Adwords I assure you that there is no need to create separate Adwords account. First of all check for double serving because you can't have two adwords account to sale same products otherwise your account could be banned by Google adwords. If that is not the case you can create separate campaign in existing adwords account instead of creating new adwords account.

            Thanks

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Andreea-M

              Google-selected canonical: the homepage?

              Hi guys,
              I checked the product pages on our website with Google Search Console (URL Inspection), and the majority appear as
              "URL is not on Google"
              Coverage: "Duplicate, submitted URL not selected as canonical", and 
              Google-selected canonical: the homepage of the website (for all product pages) Our product pages are not identical to the homepage (content-wise), besides the top menu, header and footer, so how could I use the canonical tag in this case? I wouldn't want that the product pages to be seen as duplicates of the homepage. Thanks!

              Local Website Optimization | | Andreea-M
              0
            • bhaskaran

              How to Get google to get to index New URL and not the OLD url

              Hi Team, We are undertaking a Domain migration activity to migrate our content frrom one domain to another. 1. the Redirection of pages is handeled at Reverse proxy level. 2. We do have 301 redirects put in place. However we still see that google is indexing pages with our Old domain apart from the pages from new domain. Is there a way for us to stop google from indexing our pages from Old domain. The recommendations to have Noindex on Page mete title and disallow does not work since our redirection is setup at RP and google crawlers always discover the new pages after redirection.

              Local Website Optimization | | bhaskaran
              0
            • Alagurajeshwaran

              Is there any way to report a website that is not complying with webmaster guidelines to Google?

              Like how we can "suggest an edit" in Google Business Listings, is there any way to report Google about the webmaster guidelines violation?

              Local Website Optimization | | Alagurajeshwaran
              0
            • BFMichael

              In local SEO, how important is it to include city, state, and state abbreviation in doctitle?

              I'm trying to balance local geographic keywords with product keywords.  I appreciate the feedback from the group! Michael

              Local Website Optimization | | BFMichael
              0
            • Cantor-Crane

              How many backlinks from one domain?

              How many backlinks from one domain is too many? 1? 3? 10? For example, directory listings. If you have 5 separate links to one website in lets say DMOZ (good for you!), is it really only "juicy" one time? Or each one just as awesome? What about multiple guest articles on a related website?  If I had 2 or 3 articles on one website that each have different contextual links, is it just the same as if I had one article?

              Local Website Optimization | | Cantor-Crane
              0
            • PavelGro92

              How to correctly move subdomain to subfolder (google webmaster)?

              Hello, This is my first post in here 🙂 I just wondered what is the correct way to move a subdomain to subfolder? I've moved it, re-done sitemap, so that main website would include a subfolder, as they are part of one big website now (it was something like a blog on a subdomain). Subdomain now does correct 301 redirects. Submitted new sitemap to google, asked google to re-fetch the whole domain (thus subfolder should be re-fetched too, as it's part of main nav). The areas i'm in doubt: I can tell google that the domain got moved, however it is moved to the one that is already approved in the same account, but is in a subfolder, so should i do this? Or should i simply somehow erase it on webmaster? The blog was launched about a month ago, and it isn't perfectly optimized yet, it wasn't on google SERPs pretty much at all, excluding googling it straightly, and there are pretty much 0 traffic from google, almost all of it is either direct either referral, mostly social, Thanks, Pavel

              Local Website Optimization | | PavelGro92
              0
            • Treefrog_SEO

              Can PPC harm SEO results, even if it's off-domain?

              Here's the scenario. We're doing SEO for a national franchise business. We have over 60 location pages on the same domain, that we control. Another agency is doing PPC for the same business, except they're leading people to un-indexable landing pages off domain. Apparently they're also using location extensions for the businesses that have been set up improperly, at least according to the Account Strategists at Google that we work with. We're having a real issue with these businesses ranking in the multi-point markets (where they have multiple locations in a city). See, the client wants all their location landing pages to rank organically for geolocated service queries in those cities (we'll say the query is "fridge repair"). We're trying to tell them that the PPC is having a negative effect on our SEO efforts, even though there shouldn't be any correlation between the two. I still think the PPC should be focused on their on-domain location landing pages (and so does our Google rep), because it shows consistency of brand, etc. I'm getting a lot of pushback from the client and the other agency, of course. They say it shouldn't matter. Has anyone here run into this? Any ammo to offer up to convince the client that having us work at "cross-purposes" is a bad idea? Thanks so much for any advice!

              Local Website Optimization | | Treefrog_SEO
              0
            • kinimod

              SEO: .com vs .org vs .travel Domain

              Hi there, I am new to MOZ Q&A and  first of all I appreciate all the folks here that share their expertise and make everyone understand 'the WWW' a bit better. My question: I have been developing a 'travel guide' site for a city in the U.S. and now its time to choose the right domain name. I put a strong focus on SEO in terms of coding, site performance as well as content and to round things up I'd like to register the _best _domain name in terms of SEO. Let's suppose the city is Atlanta. I have found the following domain names that are available and I was wondering whether you guys could give me some inside on which domain name would perform best. discoveratlanta.org
              atlantaguide.org
              atlanta.travel
              atlantamag.com Looking at the Google Adwords Keyword tool the term that reaches the highest search queries is obviously "Atlanta" itself. Sites that are already ranking high are atlanta.com and atlanta.gov. So basically I am wondering whether I should aim for a new TLD like atlanta.travel or rather go with a .org domain. I had a look around and it seems that .org domains generally work well for city guides (at least a lot of such sites use .org domains). However, I have also seen a major US city that uses .travel and ranks first. On the other hand in New York, nycgo.com ranks well. Is it safe to assume that from the domain names I mentioned it really doesn't matter which one I use since it wouldn't significantly affect my ranking (good or bad)? Or would you still choose one above the other? What do you generally thing about .travel domain names (especially since they are far more expensive then the rest)? I really appreciate your response to my question! Best, 
              kinimod

              Local Website Optimization | | kinimod
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.