Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Spaces between Letters and Numbers SEO question
-
This is a fun one - Example: Mercedes Benz is pushing to have all of there vehicle models to coincide with the world branding such as the "C300" is supposed to be "C 300" and the "E300" is supposed to be "E 300"... I have a few issues here as when I use Voice Search for "Mercedes Benz C 300" there is no way (that I know of) to add a space between the number and letter. In addition, when searching for the "C 300 for sale" Google corrects the text with "Did you mean: C300 for sale". I am seeking a way to accommodate both versions of the models WITHOUT adding the both C300 and C 300...etc. to the text on web pages. OR will Google eventually change the model names over time as Mercedes-Benz regulates the new U.S. naming convention. Tough question - any thoughts?
Thank you for your help -
-
Thanks Chris - I have numerous solutions pertaining to SEO modification to keep in check with the non-spacing naming of vehicles - dynamic images naming and miner Alt Tag changes - however I feared that was my only solution to wait for Google to acquire the new naming convention. Thanks Chris!
M
-
Interesting question but unfortunately I think the answer is quite boring (while the inner workings behind it are fascinating)!
With the advancements Google has made in recent years around semantic search and truly understanding both what your website is about and the intent behind a user's search, I really don't think that space is going to make any difference.
They have no issue at all in understanding that Car Hire terms are very relevant to me when I'm searching Car Rental. Far more impressive is that I can search for the phrase "I need a car in Perth tomorrow" and I still get car hire options for that location. I didn't mention Hire or Rental at all yet they still nailed it based on my intent!
I've seen countless other examples of this over the years so based on that alone, I'd say the difference between C300 and C 300 is immeasurable.
While it's true that two websites with exactly the same strength may rank differently with and without that space, SEO is just too complex for that to ever be possible in the real world.
To answer your question directly around how to target both, I'd suggest using the correct C 300 format and let Google work it out
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Do You Think My Local SEO Multi-location Geotargeting Strategy Will Work?
I have a question. I just got a full-time job at Zavza Seal, an upstanding insulation contractor targeting neighborhoods of Suffolk and Nassau counties in New York. I was hired as an SEO content specialist. (Thanks Rand! You're one of my mentors~!) So, they handed me a spreadsheet of pages for city-specific terms, and they had a system in place for local rankings. But I was taught to do service-specific city pages a certain way. If the search term is for people looking for a service in that town, that's what you give them. However, I was told to proofread them, and as an SEO specialist, I couldn't keep my hands off of them. The pages were skimpy. (Example: h2, paragraph, bullets, short paragraph summary, short paragraph about the city.) What threw me off is that the content, while it was service specific, it was blog topics localized. Those are great (when long enough and optimized to compete in SERPs) but I've never seen them done on service pages. (Example: Why is Mold Remediation Necessary in Baldwin?. Now, this went in two directions in my mind. (and I wanted to do the best for the company, because I'm a wicked brat for teams, AND I get commissions on leads, so that was motivation, too.) 🐷 Anyway, 1. This could be a new approach and worthy of an SEO study on my startup site, where I take on part time clients after work, because I've never seen it done before and it could, if optimized for the target service and city rank high in SERPs AND build thought leadership and authority as a local expert. (Whereas city service pages in standard format would just promote your service. ..) What do you guys think? I just put the topic up for discussion for my team, asked them about it in detail and asked if they wanted to A'/B test a few to see what get's better traction organically. Mr. Fishkin was one of my mentors. I really wish I just had his number for this one LOL.
Local SEO | | ThisTimeWereOn0 -
Unsolved GMB Local SEO question
I am trying to diagnose how one particular competitor is smoking us in local rankings. I came across a text field “Service Details' within Google My Business Services. This allows me to put in a brief description of each service we offer. My thought is that this could be a good place for keywords. That said, the descriptions are not public facing (or to the best of my knowledge) so I am reluctant to do all the work for nothing. I am wondering if anyone has filled these out and if there were any noticeable results. Any insight is appreciated
Local SEO | | jorda0910 -
Local SEO for a business serving multiple small cities
We have a local business that has a showroom in one city, and serve other 5 different small cities (in total 6 small cities). Search volume for the targeted keyword is very low (around 100 each plus minus) with a variety of competition levels. The product is expensive so this justifies the low search volume with a serious user intent.
Local SEO | | Nadiamo44
My question is given the low search volume for each keyword, what would be the best local SEO tactic for this. The website has a DA of 20 with competitors who has similar and higher DAs. Options I am considering: 1. Create unique pages for each location with unique content (no address available so I will have to use a city name postcode)
2. Create pages with the same content (but changing the area of service on the URL, H1 and mention the postcode and the radius of coverage twice in the content) and using a canonical tag to solve the duplicate issue.
In this scenario, I will create the main product pages with the address of the showroom, and mention the area of service covered for the other 5 cities.
3. Given that the 6 cities are part of a greater area, use the greater area to target them all. The keyword of the greater area has a lower search volume than the city keyword. This might work for keywords with low competition but not for ones with high competition levels. Not sure how well search engines will rank the keywords that include the greater area and show the pages for searches in small cities. Any advice on which option to go with or any recommendations for other solutions?0 -
Effective Real Estate SEO Strategies
I am looking to increase organic traffic to our Real Estate website, and am looking for any suggestions and or feedback as to strategies to implement in this area or even the must-have SEO pages every real-estate business should build. Interested in attracting sellers & buyers, but obviously would love more to attract sellers... The issue with that being you have to outrank the massive sites like Zillow and Realtor. Some ideas I have so far. Building out Neighbourhood pages to rank for people searching for 'Neighbourhood name' Any feedback on this one greatly appreciate. What's {city name} like? {Neighbourhood name} houses for sale What are good areas of {city name} Is {city name} a good place to live? What's {city name} like? What __ are in {city name} restaraunts hospitals beaches colleges How is {city names} weather Thanks guys!
Local SEO | | Dakota_G1 -
Most useful things to do without developer resources on SEO
Hi fellow Moz users! I am managing SEO at our company. Perhaps some of you out there also have the problem of wanting to make SEO changes on your website but lack the developer resources to make significant changes? What are some of the things I can do in my power (can't do any backend work) to make SEO better? Currently, I have: Social media (including Moz local tips of business listings) Blog site Refining pictures Google analytics to see where we can improve Internal and external links Please feel free to expand on the above but ideally it will be new things that I could get on with! Many thanks,
Local SEO | | Eric_S
Eric3 -
Local SEO Website Structure.
Hi everyone, This might be quite a long post so please bear with me. I am currently rebuilding my website. My previous website was built by a web designer and was very basic. 5 page html site consisting of home, services, gallery, testimonials, contact pages. None of them were great - thin content, not optimised as well as could be - no h1's etc. To be fair I knew nothing about websites and didn't bother much with the site. As a new business I used it simply as a place for people to visit for more information after receiving a leaflet and never bothered much about driving traffic to the site. A few years down the line and I have realised I need the website to be working for me as opposed to alongside me. I am building it myself via wordpress as web designer didn't want to work in wordpress. I have done my keyword research and I'm working on pages as we speak. Previously my homepage - around 80% of visitors landed here for my main keyword (driveway cleaning glasgow) as it was number 6 in the organic listing. With my services page appearing directly underneath in 7 for the same keyword. I have starting building a new page for that keyword which contains (driveway-cleaning-glasgow) in the url. I have 301'd my previous services page to this url. Now for my questions...
Local SEO | | sfrediktru8
My 2nd keyword based on volume is driveway cleaning. How do I optimise for this or will the (driveway-cleaning-glasgow) page rank for this also as the words are contained within this page? I plan on having the same structure for the remaining services - pressure-washing-glasgow, monoblock-cleaning-glasgow etc, etc. As I am building new pages for each service with location built in, where does this leave my homepage? Should I be targeting keywords for this page? It is still my strongest page and apart from the (driveway-cleaning-glasgow) page which will get some help from the 301 these are all new pages so I would expect perhaps initially to lose some traffic. But as I am not ranking well for anything other than the main 2 keywords mentioned above it can only be beneficial long term when google recognises the specific pages for each service. And when I start using Adwords I will have a specific landing page for each service. Any advice would be appreciated. Thanks0 -
Usability: Using Letters in Phone Numbers
A manager wants change our 800 phone number to use letters instead of numbers. This would involve changing our toll free number, changing phone number on website/blog/quote forms (different platforms) and changing on Social Media, Local and citations. i.e. 1-800-GoReds1 versus 1-800-555-5555 Is there any research that shows customers appreciate a Brand Named phone number over simple numbers? It seems it would make using the phone number more difficult except on mobile, where it can be clicked. I have looked online but have found nothing, but am not sure I'm searching the correct terms.
Local SEO | | RoxBrock0