Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Will 301 Redirects Slow Page Speed?
-
We have a lot of subdomains that we are switching to subfolders and need to 301 redirect all the pages from those subdomains to the new URL. We have over 1000 that need to be implemented.
So, will 301 redirects slow the page speed regardless of which URL the user comes through? Or, as the old urls are dropped from Google's index and bypassed as the new URLs take over in the SERPs, will those redirects then have no effect on page speed?
Trying to find a clear answer to this and have yet to find a good answer
-
Yes Nikki, great addition about avoiding redirect chains! Redirects are useful and difficult to avoid in most cases but redirecting to a redirect should always be avoided for the sake of Page Speed and common sense
Cheers!! -
Hi, like what Bryan said, it's better if you could avoid having redirects. Because of the extra step, redirects can affect your PageSpeed. We've always used redirects however - it's difficult to avoid - and it's very rarely flagged as a major issue when running the site in Google PageSpeed Insights and GTmetrix. The one thing we found that really has an impact on PageSpeed is a redirect chain, which should be avoided. This happens when a redirect goes to another redirect. Example: non-www redirected to a www version of the site, and then later on redirected again to an https www version. PageSpeed sites flag this as an issue, and so does Moz.
Hope this helps!
-
Hey Corp Analytics!
In short...
If you can avoid redirects you will certainly be serving your content faster.
Google recommends avoiding them where possible: https://developers.google.com/speed/docs/insights/mobile
"Have you ever asked where a bathroom is and when you go there you are told that this bathroom is closed and you have to go to some other bathroom? It is like that. Redirects cause your pages to load slower because it is a waste of time to go to one place just to be redirected to another."
Makes sense, right?
Here another great article on the topic and the source of that quote: https://varvy.com/pagespeed/minimize-redirects.html
Hope that helps!!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Htaccess - Redirecting TAG or Category pages
Hello Fellow Moz's, We have an issue redirecting some /TAG and /Category pages to inner pages. As an example we use: RedirectMatch 301 /category/Sample-Category(.*) https://OurDomain.com.au/New-Page//$1 That works well. The issue is we have other categories and tags that are named similar to /Sample-Category As an example, if we try to redirect /Sample-Category-1 to /New-Page-1 - it will not work, and redirects to /New-Page I assume this is because /Sample-Category is already being redirected, so anything after /Sample-Category like -1 or -2 or -3 etc, will not be recognized. Anyone know of a workaround?
Intermediate & Advanced SEO | | Jes-Extender-Australia0 -
301 Redirect Showing Up as Thousands Of Backlinks?
Hi Everyone, I'm currently doing quite a large back link audit on my company's website and there's one thing that's bugging me. Our website used to be split into two domains for separate areas of the business but since we have merged them together into one domain and have 301 redirected the old domain the the main one. But now, both GWT and Majestic are telling me that I've got 12,000 backlinks from that domain? This domain didn't even have 12,000 pages when it was live and I only did specific 301 redirects (ie. for specific URL's and not an overall domain level 301 redirect) for about 50 of the URL's with all the rest being redirected to the homepage. Therefore I'm quite confused about why its showing up as so many backlinks - Old redirects I've done don't usually show as a backlink at all. UPDATE: I've got some more info on the specific back links. But now my question is - is having this many backlinks/redirects from a single domain going to be viewed negatively in Google's eyes? I'm currently doing a reconsideration request and would look to try and fix this issue if having so many backlinks from a single domain would be against Google's guidelines. Does anybody have any ideas? Probably somthing very obvious. Thanks! Sam
Intermediate & Advanced SEO | | Sandicliffe0 -
For URLs that require login, should our redirect be 301 or 302?
We have a login required section of our website that is being crawled and reporting as potential issues in Webmaster Tools. I'm not sure what the best solution to this is - is it to make URLs requiring a login noindex/nocrawl? Right now, we have them 302 redirecting to the login page, since it's a temporary redirect, it seems like it isn't the right solution. Is a 301 better?
Intermediate & Advanced SEO | | alecfwilson0 -
301 redirection pointing to noindexed pages
I have rather an unusual situation where a recently launched affiliate site does not have any unique content as its all syndicated content. For that reason we are currently using the noindex,nofollow meta tags to keep the pages out of the search engines index until we create unique content for the pages. The problem is that due to a very tight timeframe with rebranding, we are looking at 301 redirecting (on a page to page basis) another high authority legacy domain to this new site before we have had a chance to add unique content to it and remove the noindex,nofollow tags. I would assume that any link authority normally passed through the 301 would be lost in this scenario but Im uncertain of what the broader impact might be. Has anyone dealt with a similar scenario? I know this scenario is not ideal and I would rather wait until the unique content is up and noindex tags are removed before launching the 301 redirect of the legacy domain but there are a number of competing priorities at play outside of SEO.
Intermediate & Advanced SEO | | LosNomads0 -
.htaccess 301 Redirect Help! Specific Redirects and Blanket Rule
Hi there, I have the following domains: OLD DOMAIN: domain1.co.uk NEW DOMAIN: domain2.co.uk I need to create a .htaccess file that 301 redirects specific, individual pages on domain1.co.uk to domain2.co.uk I've searched for hours to try and find a solution, but I can't find anything that will do what I need. The pages on domain1.co.uk are all kinds of filenames and extensions, but they will be redirected to a Wordpress website that has a clean folder structure. Some example URL's to be redirected from the old website: http://www.domain1.co.uk/charitypage.php?charity=357 http://www.domain1.co.uk/adopt.php http://www.domain1.co.uk/register/?type=2 These will need to be redirected to the following URL types on the new domain: http://www.domain2.co.uk/charities/ http://www.domain2.co.uk/adopt/ http://www.domain2.co.uk/register/ I would also like a blanket/catch-all redirect from anything else on www.domain1.co.uk to the homepage of www.domain2.co.uk if there isn't a specific individual redirect in place. I'm literally tearing my hair out with this, so any help would be greatly appreciated! Thanks
Intermediate & Advanced SEO | | Townpages0 -
How to 301 redirect old wordpress category?
Hi All, In order to avoid duplication errors we've decided to redirect old categories (merge some categories).
Intermediate & Advanced SEO | | BeytzNet
In the past we have been very generous with the number of categories we assigned each post. One category needs to be redirected back to blog home (removed completely) while a couple others should be merged. Afterwords we will re-categorize some of the old posts. What is the proper way to do so?
We are not technical, Is there a plugin that can assist? Thanks0 -
301 or 302 Redirects to Mobile Site
When it's detected that a mobile device is accessing the site it has the ability to redirect from www.example.com to m.example.com. Does it make more sense to employ a 301 or 302 redirect here? Google says a 301 but does not explain why (although usually I stick to "when in doubt, 301") . It seems like a 302 would prevent passing link juice to the mobile site and having mobile-optimized results also showing up in Google's index. What is the preference here?
Intermediate & Advanced SEO | | SEOTGT0 -
301 - should I redirect entire domain or page for page?
Hi, We recently enabled a 301 on our domain from our old website to our new website. On the advice of fellow mozzer's we copied the old site exactly to the new domain, then did the 301 so that the sites are identical. Question is, should we be doing the 301 as a whole domain redirect, i.e. www.oldsite.com is now > www.newsite.com, or individually setting each page, i.e. www.oldsite.com/page1 is now www.newsite.com/page1 etc for each page in our site? Remembering that both old and new sites (for now) are identical copies. Also we set the 301 about 5 days ago and have verified its working but haven't seen a single change in rank either from the old site or new - is this because Google hasn't likely re-indexed yet? Thanks, Anthony
Intermediate & Advanced SEO | | Grenadi0