undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Link Building
  4. Should I build internal links to my homepage?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Should I build internal links to my homepage?

Link Building
2
2
533
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • linklander
    linklander last edited by Jul 6, 2017, 12:19 AM

    Ive done a lot of internal linking before but its always been for other inner pages but now I need to do it for a websites homepage but this got me thinking if its even worth doing and should I be doing it at all? For the first question I was thinking that surely the homepage has more authority than any of my inner pages so how would internal links from inner pages help and for the second question Ive read a few posts like this Kissmetrics one here where it says you shouldnt do it.

    There are two types of links you should avoid using in your content:

    Homepage. Most sites have too many links to the homepage as it is. You would rather strengthen internal pages to boost the overall SEO of your site, rather than simply point more links at the homepage.

    https://blog.kissmetrics.com/commandments-of-internal-linking/

    thoughts?

    1 Reply Last reply Reply Quote 0
    • Igor.Go
      Igor.Go last edited by Jul 6, 2017, 4:25 AM Jul 6, 2017, 4:25 AM

      Well, yeah, you should avoid linking to your homepage from content. But there should be at least one link to your homepage on every page. In the header. Header + Footer also works.

      1 Reply Last reply Reply Quote 0
      • 1 / 1
      1 out of 2
      • First post
        1/2
        Last post

      Got a burning SEO question?

      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


      Start my free trial


      Browse Questions

      Explore more categories

      • Moz Tools

        Chat with the community about the Moz tools.

      • SEO Tactics

        Discuss the SEO process with fellow marketers

      • Community

        Discuss industry events, jobs, and news!

      • Digital Marketing

        Chat about tactics outside of SEO

      • Research & Trends

        Dive into research and trends in the search industry.

      • Support

        Connect on product support and feature requests.

      • See all categories

      Related Questions

      • Tv2.ro

        link building

        link building

        https://www.youtube.com/redirect?q=https%3A%2F%2Fantena24.ro%2F
        https://m.youtube.com/redirect?q=https%3A%2F%2Fantena24.ro%2F
        https://t.me/iv?url=https%3A%2F%2Fantena24.ro
        https://cr.naver.com/redirect-notification?u=https%3A%2F%2Fantena24.ro
        https://panchodeaonori.sakura.ne.jp/feed/aonori/feed2js.php?src=https%3A%2F%2Fantena24.ro
        https://tvtropes.org/pmwiki/no_outbounds.php?o=https%3A%2F%2Fantena24.ro
        https://optimize.viglink.com/page/pmv?url=https%3A%2F%2Fantena24.ro
        https://hobby.idnes.cz/peruanske-palive-papricky-rocoto-dlz-/redir.aspx?url=https%3A%2F%2Fantena24.ro
        https://redirects.tradedoubler.com/utm/td_redirect.php?td_keep_old_utm_value=1&url=https%3A%2F%2Fantena24.ro
        https://www.kaskus.co.id/redirect?url=https%3A%2F%2Fantena24.ro
        https://salesevents.madison.com/go.php?article_id=108164&dealer_id=60&ga_id&promo_id=25&source=promotion&url=https%3A%2F%2Fantena24.ro
        https://bbs.pku.edu.cn/v2/jump-to.php?url=https%3A%2F%2Fantena24.ro%2F
        https://feeds.hanselman.com/~/t/0/0/scotthanselman/~/https:/antena24.ro
        https://guru.sanook.com/?URL=https%3A%2F%2Fantena24.ro%2F
        https://keyscan.cn.edu/AuroraWeb/Account/SwitchView?returnUrl=https%3A%2F%2Fantena24.ro
        https://bukkit.org/proxy.php?link=https%3A%2F%2Fantena24.ro
        https://nou-rau.uem.br/nou-rau/zeus/auth.php?back=https%3A%2F%2Fantena24.ro%2F&go=x&code=x&unit=x
        https://redirect.camfrog.com/redirect/?url=https%3A%2F%2Fantena24.ro
        https://auth.she.com/logout/?callback=https%3A%2F%2Fantena24.ro&client_id=8
        https://bugcrowd.com/external_redirect?site=https%3A%2F%2Fantena24.ro
        https://wikimapia.org/external_link?url=https%3A%2F%2Fantena24.ro
        https://www.earth-policy.org/?URL=https://antena24.ro
        https://m.ok.ru/dk?st.cmd=outLinkWarning&st.rfn=https%3A%2F%2Fantena24.ro%2F
        https://m.ok.ru/dk?st.cmd=outLinkWarning&st.rfn=https%3A%2F%2Fantena24.ro
        https://wfc2.wiredforchange.com/dia/track.jsp?v=2&c=hdorrh%2BHcDlQ%2BzUEnZU5qlfKZ1Cl53X6&url=https%3A%2F%2Fantena24.ro%2F
        https://www.fuzokubk.com/cgi-bin/LinkO.cgi?u=antena24.ro
        https://ipv4.google.com/url?q=https%3A%2F%2Fantena24.ro
        https://ditu.google.com/url?q=https%3A%2F%2Fantena24.ro%2F
        https://www.google.com/url?sa=t&url=https%3A%2F%2Fantena24.ro
        https://m.verywed.com/redirect.php?url=https://antena24.ro/
        https://www.projekt-office.ch/?URL=https://antena24.ro
        https://mobile.myprice74.ru/redirect.php?url=antena24.ro
        https://www.libenar.it/?URL=https://antena24.ro/
        https://feeds.osce.org/~/t/0/0/osceofficetajikistan/~/https:/antena24.ro
        https://feeds.gty.org/~/t/0/0/gtyblog/~/https:/antena24.ro
        https://feeds.marinsoftware.com/~/t/0/0/marininsights/~/https:/antena24.ro
        https://www.bing.com/news/apiclick.aspx?ref=FexRss&aid=&tid=60610D15439B4103A0BF4E1051EDCF8B&url=https%3A%2F%2Fantena24.ro%2F&c=12807976268214810202&mkt=en-us
        https://maps.google.bj/url?q=https%3A%2F%2Fantena24.ro%2F
        https://www.google.bj/url?q=https%3A%2F%2Fantena24.ro%2F
        https://www.htcdev.com/?URL=antena24.ro
        https://maps.google.mu/url?q=https%3A%2F%2Fantena24.ro%2F
        https://mitsui-shopping-park.com/lalaport/ebina/redirect.html?url=https%3A%2F%2Fantena24.ro%2F
        https://images.google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
        https://maps.google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
        https://google.co.uk/url?sa=t&url=https%3A%2F%2Fantena24.ro%2F
        https://results.dogpile.com/search/web?q=antena24.ro
        https://www.ask.com/web?q=antena24.ro
        https://search.aol.com/aol/search?s_chn=prt_bon&q=antena24.ro
        https://duckduckgo.com/?q=antena24.ro&ia=web
        https://www.bing.com/search?q=antena24.ro
        https://search.yahoo.com/search?p=antena24.ro
        https://search.yahoo.co.jp/search?p=antena24.ro

        Link Building | Jul 1, 2024, 6:21 AM | Tv2.ro
        1
      • Caffeine_Marketing

        When conducting a link building strategy does it matter the country the link is from?

        We are a UK business and if we have links mostly from US based blogs and websites does this penalise us.  The links are from relevant websites and topics.  Should we be focusing on .co.uk sites

        Link Building | Dec 24, 2019, 1:43 PM | Caffeine_Marketing
        1
      • Ignacio.Puglisi

        Link Building for Charities?

        Hello there! I'd like to get some advice/tips about link building for charities. I am doing an internship on SEO in a charity in London and I have Moz Pro to work with. So, I have to work on the links building but I don't know how to start, what value I can offer, etc . Thanks! 🙂

        Link Building | Apr 12, 2021, 10:50 AM | Ignacio.Puglisi
        3
      • CostumeD

        The Benefit of Internal Backwards Links in Product Descriptions

        We want to work out if it is beneficial to use links pointing back to categories (higher up in the structure) on our website product pages. For example, our Aria Dress by Jadore is found through the path: Home > Bridesmaid > Full Length Bridesmaids Dresses > Aria Dress In the product description for the Aria Dress, is it beneficial to include internal links pointing back to higher branches in the website structure .e.g. the Full Length Bridesmaids Dresses category page, the Bridesmaid category page, as well as linking back to the 'Jadore' page? Will doing this for every dress (linking back to category page), improve the SEO of these category pages? How many internal links is too many to include on any given product description? Is it more important to ensure a direct link to every single webpage so that they can be reached by Google, or to include links in both directions .i.e. from Home > Product Category > Product, as well as from Product > Product Category? Thank you.

        Link Building | Oct 28, 2015, 4:25 AM | CostumeD
        0
      • RBenedict

        Link building with PDFs

        I created a manual for a popular piece of equipment and placed it, as a PDF-file, on my website. The PDF contains a clickable link to the root domain of my website. Other websites have downloaded the PDF and put it on their own website, hosting it themselves. Since Google indexes PDFs, does the link in the PDF count as a regular 'link' from an external website, and does it have comparable value? Can't find any thoughts or studies about this anywhere.

        Link Building | Aug 28, 2014, 5:56 AM | RBenedict
        0
      • studio35design

        DA vs PA when building links

        When building links to your site from other sites, what is more important or what weights more heavily? Say a site has a DA of 20 and PA of 34 for that page I want a link from. Say another site has the revese, a DA of 34 and a PA of 20. All things being equal, which site's link to me would be better? The one with a higher DA or the one with a higher PA for the on the specific page I would get a link?

        Link Building | Jun 2, 2014, 6:01 PM | studio35design
        0
      • mark_baird

        How do I find and can I trust link building companies

        I'm finding it hard to build quality links. I don't want to employ a link building company as I can't find anyone I can trust. I also don't know what is a realistic rate of pay for link building work.

        Link Building | Apr 30, 2013, 3:48 PM | mark_baird
        0
      • A Former User

        Does google scrape links from PDF files? do these links pass link juice?

        Title is pretty much the whole question.

        Link Building | Oct 8, 2011, 6:57 AM | A Former User
        0

      Get started with Moz Pro!

      Unlock the power of advanced SEO tools and data-driven insights.

      Start my free trial
      Products
      • Moz Pro
      • Moz Local
      • Moz API
      • Moz Data
      • STAT
      • Product Updates
      Moz Solutions
      • SMB Solutions
      • Agency Solutions
      • Enterprise Solutions
      Free SEO Tools
      • Domain Authority Checker
      • Link Explorer
      • Keyword Explorer
      • Competitive Research
      • Brand Authority Checker
      • Local Citation Checker
      • MozBar Extension
      • MozCast
      Resources
      • Blog
      • SEO Learning Center
      • Help Hub
      • Beginner's Guide to SEO
      • How-to Guides
      • Moz Academy
      • API Docs
      About Moz
      • About
      • Team
      • Careers
      • Contact
      Why Moz
      • Case Studies
      • Testimonials
      Get Involved
      • Become an Affiliate
      • MozCon
      • Webinars
      • Practical Marketer Series
      • MozPod
      Connect with us

      Contact the Help team

      Join our newsletter
      Moz logo
      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
      • Accessibility
      • Terms of Use
      • Privacy

      Looks like your connection to Moz was lost, please wait while we try to reconnect.