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  4. Will noindex pages still get link equity?

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Will noindex pages still get link equity?

Reporting & Analytics
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  • HTXSEO
    HTXSEO last edited by Sep 27, 2017, 3:42 AM

    We think we get link equity from some large travel domains to white label versions of our main website. These pages are noindex because they're the same URLs and content as our main B2C website and have canonicals to the pages we want indexed. Question is, is there REALLY link equity to pages on our domain which have "noindex,nofollow" on them?

    Secondly we're looking to put all these white label pages on a separate structure, to better protect our main indexed pages from duplicate content risks. The best bet would be to put them on a sub folder rather than a subdomain, yes? That way, even though the pages are still noindex, we'd get link equity from these big domains to www.ourdomain.com/subfolder where we wouldn't to subdomain.ourdomain.com?

    Thank you!

    1 Reply Last reply Reply Quote 0
    • znotes
      znotes last edited by Sep 3, 2019, 3:45 PM Sep 3, 2019, 3:45 PM

      According to John Mueller, the answer is no (at least in the long term)

      https://www.seroundtable.com/google-long-term-noindex-follow-24990.html

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,2 years
      • HTXSEO
        HTXSEO last edited by Nov 5, 2017, 3:08 PM Nov 5, 2017, 3:08 PM

        Thanks for your advice chaps - ultimately a change is coming in a couple of weeks, might update this page if it's useful...

        1 Reply Last reply Reply Quote 0
        • topic:timeago_earlier,about a month
        • Moreleads
          Moreleads @GastonRiera last edited by Sep 28, 2017, 8:39 AM Sep 28, 2017, 8:39 AM

          I agree with Gaston´s view.  What is stopping you though from changing the nofollow tag to follow and maintain the canonical and noindex?  That way you wouldn´t have duplicate content issues (either on the main domain, folder or subdomain) and still pass link equity.

          1 Reply Last reply Reply Quote 0
          • GastonRiera
            Gaston Riera last edited by Sep 27, 2017, 1:32 PM Sep 27, 2017, 1:32 PM

            Hello Josep,

            Firstly, when the noindex tag by itself doesnt stop pagerank to be transfered. The tag nofollow is the problem here.
            Remember that the link equity is passed when you/the page lets the googlebot to go to and "follow" the next page.

            Secondly, if you still repect the noindex, canonical and all the correct stuff to prevent the duplicate content, there will be no difference between folder and subdomain.

            Hope it helps.
            Best Luck.
            GR.

            Moreleads 1 Reply Last reply Sep 28, 2017, 8:39 AM Reply Quote 1
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