Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is SEO best practice to implement a site logo as an SVG?
-
What is SEO best practice to implement a site logo as an SVG?
Since it is possible to implement a description for SVGs it seems that it would be possible to use that for the site name.<desc>sitename</desc>
{{ STUFF }}There is also a title tag for SVGs. I’ve read in a thread from 2015 that sometimes it gets confused with the title tag in the header (at least by Moz crawler) which might cause trouble. What is state of the art here? Any experiences and/or case studies with using either method?
<title>sitename</title>
{{ STUFF }}However, to me it seems either way that best practice in terms of search engines being able to crawl is to load the SVG and implement a proper alt tag:
What is your opinion about this? Thanks in advance.
-
As you can see Yoast SEO just follow the official information and guides
-
I think the point that Roman is making is that it doesn't make any difference what you use for your logo from Google perspective.
You just need to make sure that it works across the different types of browser.
As far as I know, Google doesn't really interpret images as such at the moment.
-
This what Google say about it
"Today, we’re launching support for the schema.org markup for organization logos, a way to connect your site with an iconic image. We want you to be able to specify which image we use as your logo in Google search results.
Using schema.org Organization markup, you can indicate to our algorithms the location of your preferred logo. For example, a business whose homepage is www.example.com can add the following markup using visible on-page elements on their homepage:
Update 21 October 2014: You can also use any other supported syntax such as this JSON-LD code:
This example indicates to Google that this image is designated as the organization’s logo image for the homepage also included in the markup, and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in preference over others, for example when we show Knowledge Graph on the right hand side based on users’ queries."
Source
Using schema.org markup for organization logos
-
Roman,
Yoast is an SEO guidance plugin for WordPress. This is only good info if the op has a WordPress website!
Thanks,
Don Silvernail
-
As I understand Google doesn't care if your logo is in SVG, JPG or PNG. If you want to mark up your logo the best way to do it is using Schemas.
In fact "Yoast SEO" the most popular SEO plugins for WordPress use this solution.
Wordpress > Dashboard > Company info
you set the info on your website, upload your logo and then you will notice that the plugins have created json code with your company or website info.Schema.org Markup
Google recently introduced Schema.org markup for logos, which is semantic markup that helps search engines to clearly discover which website image should be considered the official logo. Example:[](http://www.example.com/ "Acme Patent Lawyers, Chicago")
Google Official Guide
Using schema.org markup for organization logosIN SUMMARY
Forget the file format and focus on how you mark up the information on your website. If you don't have WordPress there is a lot of options to create schemas.Introduction to Structured Data just need a code editor or you can use some
Schema Markup Generator this is the Google Official Tool to validate your SchemasIF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER
-
As Donald said you don't want your logo as the title.
ALT text is used to describe an image, the impact on SEO is very small these days.
I would say keep the good HTML programming and editorial practices such as start your page with a header, adding titles were appropriate and elaborate with text, pictures and videos. Make sure you describe the pictures and videos with text, including the text around the element and within the ALT the text.
In this day and age, you need to optimize the user experience, not the search engine.
-
Hi Twisme,
You do not want google to think of your image title as a site title. It is not documented how google treats svgs and their properties. my recommendation would be to use the old fashion way <img src="file.svg" alt="youralttaghere">
Thanks,
Don Silvernail
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's the best way for users to upload their images to my wordpress site to promote UGC
I have looked at lots of different plugins and wanted a recommendation for an easy way for patients of ours to upload pictures of them out partying and having fun and looking beautiful so future users can see the final results instead of sometimes gory or difficult to understand before and after images. I'd like to give them the opportunity to write captions (like facebook or insta posts and would offer them incentives to do so. I don't want it to be too complicated for them or have too many steps or barriers but I do want it to look nice and slick and modern. Also do you think this would have a positive impact on SEO? I was also thinking of a Q&A app where dentists could get Q&A emails and respond - i've been doing AMA sessions and they've been really successful and I would like to bring it into out site and make it native. Thanks in advance 🙂
Technical SEO | Mar 14, 2023, 1:25 PM | Smileworks_Liverpool1 -
Help Setting Up 301 Redirects from Coldfusion Site to Wordpress Site.
I have created a new website and need to redirect all of the previous pages to the new one. The old website was built in coldfusion and the new site is built in wordpress. One of the pages I'm trying to redirect is www.norriseal.com/products.cfm to http://norrisealwellmark.com/products/. This is what I have in my .htaccess file <ifmodule mod_rewrite.c="">Options +FollowSymlinks
Technical SEO | Jan 13, 2017, 4:00 PM | MarketHubb
RewriteEngine On
RewriteBase /
Redirect 301 /products.cfm http://norrisealwellmark.com/products/</ifmodule> The result of this redirect is http://norrisealwellmark.com/products.cfm How do I prevent the .cfm from appending to the destination URL?1 -
Best practice for URL - Language/country
Hi, We are planning on having our website localized into more languages. We already have an English and German version. The German version is currently a sub-domain: www.example.com --> English version de.example.com --> German version Is this recommended? Or is it always better to have URLs with language prefixes such a: www.example.com/de www.example.com/es Which is a better practice in terms of SEO?
Technical SEO | Oct 21, 2015, 10:34 AM | Kilgray1 -
Does my "spam" site affect my other sites on the same IP?
I have a link directory called Liberty Resource Directory. It's the main site on my dedicated IP, all my other sites are Addon domains on top of it. While exploring the new MOZ spam ranking I saw that LRD (Liberty Resource Directory) has a spam score of 9/17 and that Google penalizes 71% of sites with a similar score. Fair enough, thin content, bunch of follow links (there's over 2,000 links by now), no problem. That site isn't for Google, it's for me. Question, does that site (and linking to my own sites on it) negatively affect my other sites on the same IP? If so, by how much? Does a simple noindex fix that potential issues? Bonus: How does one go about going through hundreds of pages with thousands of links, built with raw, plain text HTML to change things to nofollow? =/
Technical SEO | Mar 31, 2015, 11:06 AM | eglove0 -
International Seo - Canada
Our organization is currently only operating in the USA but will soon be entering the Canadian market. We did a lot of research and decided that for our needs it would be best to use a subfolder for Canada. Initially we will be targeting the english speaking community but eventually we will want to expand to the french speaking Canadians as well. The question is - is there a preferred version in setting up the subfolders: www.website.org/ca/ -- default will be english www.website.org/ca/fr/ - french www.website.org/en-ca/ - english www.website.org/fr-ca/ - french www.website.org/ca/en/ -english www.website.org/ca/fr/ - french Thanks
Technical SEO | Mar 8, 2013, 12:15 PM | Morris770 -
Merging several sites into one - best practice
I had 2 sites on the web (www.physicseditor.de, www.texutrepacker.com) and decided to move them all under one single domain (www.codeandweb.com) Both sites were ranking very good for several keywords. I not redirected the most important pages from the old domains with a 301 redirect to the new subpages (www.texturepacker.com => www.codeandweb.com/texturepacker) Google still delivers the old domains but the redirect take people directly to the new content. I've already submitted the new site map to google webmaster tools. Pages are already in the index but do not really show up in the search results. How long does it take until google accepts the new domain and delivers the new content in the search results? Was it ok what I did? Or is there some room for improvement? SeoMoz will of course not find any information about the new page since it is not yet directly linked in google. But I can't get ranking information for the "old" pages since SeoMoz tells me that it can't crawl the old domains....
Technical SEO | Jun 10, 2012, 5:13 AM | gossi740 -
Does posting an article on multiple sites hurt seo?
A client of mine creates thought leadership articles and pitches multiple sites to host the article on their site to reach different audiences. The sites that pick it up are places such as AdAge and MarketingProfs and we do get link juice from these sources most of the time. Does having the same article on these sites as well as your own hurt your SEO efforts in any way? Could it be recognized as duplicate content? I know the links are great just wondering if there is any other side effects especially when there are no links provided! Thank you!
Technical SEO | May 15, 2012, 11:40 AM | Scratch_MM0 -
What are your best tips for SEO on a shopping cart?
So, I am working on a shopping cart platform (X-Cart) and so far don't like it. Also, the web designer is not someone I've worked with before and he is understandably conservative about access--which limits what I can and cannot do from the back end. One of the things I like to do is include text for the search engines. However, based on conversion, etc., I think the product images on a landing page (main brand info with specific products that show up) should show up first to move toward conversion first. I am thinking of adding the text below the product images on the brand pages so the viewer sees the products first while still keeping the content seo. My practice is to use between 300-350 words minimum on a page. Just wondering what best practices you have for a shopping cart. Care to share? Any tips or hints? Thoughts on what I might do that would be most effective? As always, thanks in advance for your sage advice!
Technical SEO | Sep 28, 2011, 4:39 PM | TheARKlady0