Homepage appearing instead of subpage
-
Hi,
I have my homepage which has links saying "bike tours and bike tours in France" because in the past I was only doing bike tours in France. I now do tours all over Europe and I have a page about "bike tours in Franc" only.
The issue I have is that my page about "bike tours in France" never appears in the search ranking it is always my homepage that does for tjhe keyword "bike tours in France". My guess is that it is due to the links that my homepage has ?
How could I make sure my France page appears instead of my homepage ?
Thank you,
-
Thank you that confirms my thinking
-
We run into this a lot at the agency I work for. Many of our clients have outstanding sub-pages for their specific services – such as bike tours – but none of those sub-pages ever rank. Their home page ranks for just about any relevant keyword.
We find that 9/10, this is an authority issue. Any backlinks the site has are to the homepage, and the majority of their sub-pages have zero backlinks, therefore very little authority – if any at all.
Our solution to this is do short-term link building campaigns with a focus on the sub-page. Perhaps writing content specifically on bike tours, with a link from the post to the service page, could be helpful. You can even submit your site to local directories, and when appropriate, link to that specific page, opposed to the home page, to gain some authority.
Best of luck, I hope this helps!
-
I think you should improve the content the France page... It's a pleasure to have been useful
-
I got the structure si all I can do now is remove the links that say bike tours france and that go to the homepage or improve the content of the france page ? Correct ?
Thank you for your detailled reply,
-
The structure of a website or a blog is of great importance for its chances to rank in search engines.
1. A decent structure makes sure Google ‘understands’ your site.
The way your website is structured will give Google important clues about where to nd the most important content. Your site’s structure determines whether a search engine can understand what your site is about, and how easily it will nd and index the content relevant to your site’s purpose and intent.2 A decent structure makes sure you do not compete with your own content.
On your site, you will probably write multiple pages about similar topics.If we would write eight different articles about bike tours, Google would not know which of the articles or page is the most important one. If you do not solve this by creating a clear site structure, you will be competing with our own articles for a high ranking in Google. Solving this problem requires a good internal linking structure and/or taxonomy structure, resulting in higher rankings. This means that you should pick one article (the flagship article/page/product ) for every major keyword you want to be found for and link to that article from all of your other content about the same keyword.How this apply to your website ?
So you need to create a site structure who reflects that hierarchy. You mentioned that your main products/service is "bike tours Europe".Let's take an example1. bike tours Europe
1.1 bike tours France
1.2 bike tours Spain
1.3 bike tours ItalySo probably in your case your case your homepage is optimized for "bike tours in France"
there are many links pointing to your site with that anchor text (Make a backlink analysis)
if Google is putting your homepage in the first place you need figure out why?Once you do that you need to define your structure in order to make it easy for Google to understand your website.
IF THIS ANSWER WERE USEFUL MARK IT AS A GOOD ANSWER
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Homepage has canonical tag pointing to innerpage
Hi, I'm stuck! This e-commerce site which I'm currently working on has an unusual problem. So the homepage has a canonical tag pointing to one of its category pages. Is this okay SEO-wise? Based on what I understand, the homepage is the most important page in a site. And if there is a mirror duplication, it would be better to canonicalise the inner page to the homepage rather than in reverse. Looking forward to getting some answers. Cheers!
Intermediate & Advanced SEO | | nerdieb0 -
Homepage not ranking for main keyword, all other pages ranking slightly for their own keyword phrases.
Dear Mozzers, We have an ecommerce website (www.pashmina-boutique.com), we want to rank the homepage for the keyword "pashmina". Problem is, we are nowhere to be found, not even in the top 100 search results of Google. It is indexed, we have no crawl errors, except that we had some problems with our hosting (503's), the crawler of Google bumped in a few of those. And we are fixing it. Our other pages, e.g. (http://www.pashmina-boutique.com/15-white-pashminas) ranks for "white pashminas" 24th and "white cashmere pashminas" 23rd. We have done no linkbuilding, in Majestic, you can check that. We have been offline for a long time (over 6 months) and about 3 weeks ago, we did a redesign (SEO). We relaunched, everything is looking fine except the homepage isn't ranking for the main keyword. Could you guys check it out? Is it over-optimization? It can't be Penguin, Panda would be a surprise too. Or do we still have to wait for the monthly Panda data-refresh? We are currently busy with this issue, once this is solved - that the homepage is ranking - we will start linkbuilding. Mr.1000
Intermediate & Advanced SEO | | Mr.10000 -
Do I redirect pages that no longer appear on the website?
Here is an example of the link that is no longer on the website (Broken link) http://www.weddingrings.com/item.cfm?str_shortdesc=UNIQUE The broken link was fixed to : http://www.weddingrings.com/item.cfm?str_shortdesc=UNIQUE CARRE CUT DIAMOND ETERNITY BAND&str_category=Diamond-Bands-and-Gold-Rings&grouping_id=9&category_id=21&int_item_id=6884 Would I still need to redirect the old broken link to the new fixed one using 301 redirect?
Intermediate & Advanced SEO | | alexkatalkin0 -
Problem with Google reading https homepage?
Hi Moz Community, In July, we changed our homepage to https via a 301 redirect from http (the only page on our site with https). Our homepage receives an A grade in the ‘On Page Grader’ by Moz for our desired keyword. We have increased our backlink efforts directly to our homepage since we switched to the SSL homepage. However, we still have not increased in search ranking for our specific keyword. Is there something we could have missed when doing the 301 redirect (submitting a new sitemap, changing rotbots.txt files, or anything else??) that has resulted in Google not correctly accessing the https version? (the https page has been indexed by Google). Any help would be greatly appreciated.
Intermediate & Advanced SEO | | G.Anderson0 -
How to get head office address appear on SERPS under brand serps?
Hi all, We have different offices in UK in different cities. Until last month our main office was appearing on Google results but lately i noticed that our other office is appearing on serps when i search with brand name. We have 3 addresses registered with Google Places. Any ideas how we can get head office to appear on serps under our brand name? Thanks
Intermediate & Advanced SEO | | Rubix0 -
Rich snippet star ratings appearing and disappearing
For nearly a year, our physician profile pages have been successfully displaying rich snippets in Google search results. Nothing has changed on those pages, but the stars recently vanished from Google. Example of a physician profile: http://www.realpatientratings.com/Lori-H-Saltz/ We added some new content pages in a different schema category, and those new pages actually do have rich snippets showing in Google search results. Example of a new product page: http://www.realpatientratings.com/breast-augmentation-reviews.html Furthermore, the Google Webmaster Tools Structured Data report has me convinced that the Physician profiles aren't coded correctly because it doesn't appear to recognize the Review or Aggregate Rating counts. But the official Structured Data Testing Tool says all is correct. My instinct is that the code isn't quite right on the physician profile... but I'm not a developer. I need help identifying the source of the real problem. sFMua7y AUKfkjp
Intermediate & Advanced SEO | | realpatients0 -
Using IP to deliver different sidebar content on homepage
We have a site with a generic top level domain and we'd like to use a small portion of the homepage to cater content based on the IP of a visiting user. The content is for product dealerships around different regions/states of the US, not internationally. The idea being that someone from Seattle would see dealerships for this product near their location in Seattle. The section on the homepage is relatively small and would churn out 5 links and images according to location. The rest of the homepage would be the same for everyone, which includes links to news and reviews and fuller content. We have landing pages for regional/state content deeper in the site that don't use an IP to deliver content and also have unique URLs for the different regions/states. An example being a "Washington State Dealerships" landing page with links to all the dealerships there. We're wondering what kind of SEO impact there would be to having a section of the homepage delivering different content based on IP, and if there's anything we should do about it (or if we should be doing it all!). Thank you.
Intermediate & Advanced SEO | | seoninjaz0 -
Sitewide Vs HomePage Links For Network of Sites
I wanted to site wide link a few sites together as they are sort of in the same network of ownership and wanted some advice. 1X PR1
Intermediate & Advanced SEO | | upick-162391
2X PR2
2x PR3 Would it be best to just get home page links before the footer, the links will be within a paragraph of text OR Just site wide link them in the footer with a heading of "Our Shopping Network"0