undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • SEO Q&A
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • Case Studies
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • Case Studies

      Explore how Moz drives ROI with a proven track record of success.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Technical SEO
  4. Personalized Content Vs. Cloaking

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Personalized Content Vs. Cloaking

Technical SEO
2
2
1.2k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • znotes
    znotes last edited by Apr 19, 2018, 5:39 PM

    Hi Moz Community,

    I have a question about personalization of content, can we serve personalized content without being penalized for serving different content to robots vs. users? If content starts in the same initial state for all users, including crawlers, is it safe to assume there should be no impact on SEO because personalization will not happen for anyone until there is some interaction?

    Thanks,

    1 Reply Last reply Reply Quote 0
    • KaneJamison
      KaneJamison last edited by May 7, 2018, 11:55 AM Apr 28, 2018, 7:30 PM

      It sounds like you're on the right track. If users and bots start off with the same content, that's a good start.

      From there, the question is "how much content is being customized, and how frequently?" For example, if you're swapping out 5 different headlines for 40% of users, and 60% of users see the original, that's not a big deal, particularly if the rest of the page is the same.

      But if you're swapping out 80% of page copy (eg removing a bunch of excess copy that is shown for SEO purposes), and 60-90% of users are seeing that "light" version of the page, you run the risk of two things:

      1. First, the chance that it wouldn't pass a manual review if one was performed.
      2. Second, the chance that Google may render a copy of the page as a user (not announcing themselves as a crawler), seeing a different version of the page multiple times, and then effectively devaluing the missing content, or worse, flagging the page in their system as cloaked content.

      We could get lost in details of whether or not they're doing this, or how they're doing this, but from a technology standpoint it's pretty simply for them to render content from non-official IPs and user-agents and do an 'honesty check' for situations where content is showing up multiple ways. This is already how them compare the page on desktop vs mobile to see which sections of the page render, and which are changed.

      I think you are also right to rely on site interaction before personalizing, but since there are multiple ways to do that, you should know that it's possible for Google to simulate some of those interactions. So there's a chance at some point they will render your content in a personalized manner, particularly if personalization is the result of visiting a URL or clicking a simple toggle switch or button.

      1 Reply Last reply Reply Quote 2
      • 1 / 1
      1 out of 2
      • First post
        1/2
        Last post

      Got a burning SEO question?

      Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


      Start my free trial


      Browse Questions

      Explore more categories

      • Moz Tools

        Chat with the community about the Moz tools.

      • SEO Tactics

        Discuss the SEO process with fellow marketers

      • Community

        Discuss industry events, jobs, and news!

      • Digital Marketing

        Chat about tactics outside of SEO

      • Research & Trends

        Dive into research and trends in the search industry.

      • Support

        Connect on product support and feature requests.

      • See all categories

      Related Questions

      • Marketing_Today

        DNS vs IIS redirection

        I'm working on a project where a site has gone through a rebrand and is therefore also moving to a new domain name. Some pages have been merged on the new site so it's not a lift and shift job and so I'm writing up a redirect plan. Their IT dept have asked if we want redirects done by DNS redirect or IIS redirect. Which one will allow us to have redirects on a page level and not a domain level? I think IIS may be the right route but would love your thoughts on this please.

        Technical SEO | Feb 10, 2015, 4:30 PM | Marketing_Today
        1
      • danny.wood

        403s vs 404s

        Hey all, Recently launched a new site on S3, and old pages that I haven't been able to redirect yet are showing up as 403s instead of 404s. Is a 403 worse than a 404? They're both just basically dead-ends, right? (I have read the status code guides, yes.)

        Technical SEO | Oct 17, 2013, 5:15 PM | danny.wood
        1
      • manutx

        SEO for User Authenticated Content

        Hi Everyone - I have a potential client who is seeking SEO for a site that contains about 95% of content only accessible through user authentication . Does anyone have tips for getting this indexed without having to open it up to the public? I was considering adding "snippets" into the robots.txt or creating an additional page with snippets linking to the login page. I'd appreciate any thoughts! Thanks!

        Technical SEO | Apr 19, 2013, 3:05 PM | manutx
        0
      • nyc-seo

        Root directory vs. subdirectories

        Hello. How much more important does Google consider pages in the root directory relative to pages in a subdirectory? Is it best to keep the most important pages of a site in the root directory? Thanks!

        Technical SEO | Mar 5, 2013, 4:12 AM | nyc-seo
        0
      • Jom

        Duplicate Content and URL Capitalization

        I have multiple URLs that SEOMoz is reporting as duplicate content.  The reason is that there are characters in the URL that may, or may not, be capitalized depending on user input. A couple examples are: www.househitz.com/Pennsylvania/Houses-for-sale www.househitz.com/Pennsylvania/houses-for-sale www.househitz.com/Pennsylvania/Houses-for-rent www.househitz.com/Pennsylvania/houses-for-rent There are currently thousands of instances of this on the site. Is this something I should spend effort to try and resolve (may not be minor effort), or should I just ignore it and move on?

        Technical SEO | Jul 9, 2012, 6:01 AM | Jom
        0
      • kathiravan

        How to resolve this Duplicate content?

        Hi , There is page i get when i do proper menu navigation Caratlane.com>jewellery>rings>casualsrings> http://www.caratlane.com/jewellery/rings/casual-rings/leaves-dew-diamond-0-03-ct-peridot-1-ct-ring-18k-yellow-gold.html When i do a site search in my search box by my product code number "JR00219" The same page is appears with different url http://www.caratlane.com/leaves-dew-diamond-0-03-ct-peridot-1-ct-ring-18k-yellow-gold.html So there is a duplicate content. How can we resolve it. Regards, kathir caratlane.com

        Technical SEO | Mar 23, 2012, 6:34 AM | kathiravan
        0
      • StandUpCubicles

        Sitefinity vs Wordpress

        We're looking for a new CMS and out development company suggested Sitefinity. I've had great success with Wordpress. Is either system better. I love worpdress but have had no experience with Sitefinity. Thanks!

        Technical SEO | Oct 5, 2011, 2:25 PM | StandUpCubicles
        0
      • CPLDistribution

        Duplicate Content issue

        I have been asked to review an old website to an identify opportunities for increasing search engine traffic. Whilst reviewing the site I came across a strange loop. On each page there is a link to printer friendly version: http://www.websitename.co.uk/index.php?pageid=7&printfriendly=yes That page also has a link to a printer friendly version http://www.websitename.co.uk/index.php?pageid=7&printfriendly=yes&printfriendly=yes and so on and so on....... Some of these pages are being included in Google's index. I appreciate that this can't be a good thing, however, I am not 100% sure as to the extent to which it is a bad thing and the priority that should be given to getting it sorted. Just wandering what views people have on the issues this may cause?

        Technical SEO | Jun 15, 2011, 9:01 AM | CPLDistribution
        0

      Get started with Moz Pro!

      Unlock the power of advanced SEO tools and data-driven insights.

      Start my free trial
      Products
      • Moz Pro
      • Moz Local
      • Moz API
      • Moz Data
      • STAT
      • Product Updates
      Moz Solutions
      • SMB Solutions
      • Agency Solutions
      • Enterprise Solutions
      Free SEO Tools
      • Domain Authority Checker
      • Link Explorer
      • Keyword Explorer
      • Competitive Research
      • Brand Authority Checker
      • Local Citation Checker
      • MozBar Extension
      • MozCast
      Resources
      • Blog
      • SEO Learning Center
      • Help Hub
      • Beginner's Guide to SEO
      • How-to Guides
      • Moz Academy
      • API Docs
      About Moz
      • About
      • Team
      • Careers
      • Contact
      Why Moz
      • Case Studies
      • Testimonials
      Get Involved
      • Become an Affiliate
      • MozCon
      • Webinars
      • Practical Marketer Series
      • MozPod
      Connect with us

      Contact the Help team

      Join our newsletter
      Moz logo
      © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
      • Accessibility
      • Terms of Use
      • Privacy

      Looks like your connection to Moz was lost, please wait while we try to reconnect.