Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Nofollow backlinks - are they worth it?
-
As we all attempt to get backlinks for the sites we manage, I have to wonder if it's worth it at all to get a nofollow backlink. Does Google give and positive credit for a link to a site if it is a nofollow link?
Obviously, the follow links are worth pursuing. I'm just trying to gain some perspective.
Thanks, Wick
-
100% Agree with you. Does not make any sense just add links (do-follow) just to do it. At the end of the day, Google just tries to classify all the info on the web in the best possible way. So if you can contribute to that in any way (Content) that will be reflected in your rank.
-
Great answer from Roman about how no-follow links work, also of note is what the purpose of the link is. On numerous occasions I have opted for a no-follow link on a great blog or page, if I feel it will help add relevant information and thus help users who may be reading the content.
If you feel the no-follow link does not provide value to the article and will not drive additional traffic then it is probably not worth it.
Cheers Tim
-
The rel=nofollow links reign in the land of social media profiles, comments, and publishers
The value of NoFollow links has often led to heated debates among online marketers and SEOs. Ever since Google Penguin has been rolled out, the risk of links has become a central question.
People often claim that links marked as NoFollows have no impact. Some SEOs still rely on former Google statements suggesting that NoFollows do not pass PageRank, taking this as “evidence” that spammy NoFollow links cannot put you at risk of a Penalty.
The true is rel=nofollow links will not improve your ranking, will not pass you DA, so from the Google Index Perspective they are useless. But there are many ways to get the best of those no-follow links.
Getting SEO Value from rel="nofollow" Links
https://moz.com/blog/seo-value-nofollow-linksThe Hidden Power of Nofollow Links
https://moz.com/blog/the-hidden-power-of-nofollow-links
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking strategy for Backlinks
Hi, I'm a new bee here, Just wondering if we have some good but easy strategies to get a higher rank in PA and DA?
Link Building | | BeriCollection
My Store URL is [https://bericollection.com].
We are selling Shoes, Watches and smart gadgets.
We do shipping worldwide but need help from the community.0 -
How to handle pre-existing backlinks on new site.
Hi - We built a new site on a URL that had previously been used. We are noticing a lot of spammy backlinks pointing to our current site and ending up on a 404 page. Any recommendations on how to handle this?
Link Building | | JJKM551 -
Blog post outreach for backlinks
Hi all, My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/ or this one https://small-bizsense.com/how-to-create-quality-content-for-your-business/. However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question. I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice. So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?
Link Building | | JCN-SBWD0 -
Backlinks from different TLD's impact
Hi MOZ'ers, I'm wondering what the impact of different TLD backlinks is for same language pages. For example: we're on a website that has a German national TLD .de. We're earning backlinks and they are coming from .de as well as .ch (Switzerland) or .at (Austria) pages. What would be more desirable, and how big would you consider the difference? Looking forward to hearing your responses 🙂 Justen
Link Building | | Justen_H0 -
Impact of distribution of backlinks across multiple pages
Community, I would be interested to see if anyone has been seeing any experiments, experience documentation, or other data that would give context around the impact of pointing backlinks not just to your money page / home page but distribute it across pages. When doing competitive research I often run into competition which has lower domain strength and page rank but a link profile that is more spread out across their domain; these competitors often outrank my site despite their individual page properties being weaker. Any reference to existing documented experiments, personal experience or guidance is welcome.
Link Building | | italiansoc0 -
Best Name for Business and Backlinks / SEO
Sorry if this is a basic question I should know the answer for. We have just acquired the .org for a moderately well searched keyword set. Our objective is to fight for rank specifically on this one set of two keywords. We want make sure our site is setup and business named optimally for this. Here is my question. What is the best business name for SEO and keyword rich backlinks, or anything else I'm not thinking of? KEYWORDS: Blue Widget DOMAIN: BlueWidget.org BUSINESS NAME OPTIONS: A) simply BlueWidget.org. We like this but do we lose some benefit of "Blue Widget" with a space on backlinks? **B) Blue Widget Foundation. Is this better because people will reference us by the keywords with a space "The Blue Widget Foundation", instead of "from the people at BLUEWIDGET.org"? ** Am I missing anything important here in the name? We just want to start everything off on the right foot. Thank you Moz. Just joined and my first post.
Link Building | | RetBit0 -
Is there a difference between .com backlinks and .co.uk?
(We are a UK based business) I am currently looking for sites for guest posting opportunities and I am not sure whether I should prioritize .co.uk sites or go for .com sites. Does it matter? Is more weight given to .co.uk sites if you are based in the UK?
Link Building | | JamesG0750
