Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Nofollow backlinks - are they worth it?
-
As we all attempt to get backlinks for the sites we manage, I have to wonder if it's worth it at all to get a nofollow backlink. Does Google give and positive credit for a link to a site if it is a nofollow link?
Obviously, the follow links are worth pursuing. I'm just trying to gain some perspective.
Thanks, Wick
-
100% Agree with you. Does not make any sense just add links (do-follow) just to do it. At the end of the day, Google just tries to classify all the info on the web in the best possible way. So if you can contribute to that in any way (Content) that will be reflected in your rank.
-
Great answer from Roman about how no-follow links work, also of note is what the purpose of the link is. On numerous occasions I have opted for a no-follow link on a great blog or page, if I feel it will help add relevant information and thus help users who may be reading the content.
If you feel the no-follow link does not provide value to the article and will not drive additional traffic then it is probably not worth it.
Cheers Tim
-
The rel=nofollow links reign in the land of social media profiles, comments, and publishers
The value of NoFollow links has often led to heated debates among online marketers and SEOs. Ever since Google Penguin has been rolled out, the risk of links has become a central question.
People often claim that links marked as NoFollows have no impact. Some SEOs still rely on former Google statements suggesting that NoFollows do not pass PageRank, taking this as “evidence” that spammy NoFollow links cannot put you at risk of a Penalty.
The true is rel=nofollow links will not improve your ranking, will not pass you DA, so from the Google Index Perspective they are useless. But there are many ways to get the best of those no-follow links.
Getting SEO Value from rel="nofollow" Links
https://moz.com/blog/seo-value-nofollow-linksThe Hidden Power of Nofollow Links
https://moz.com/blog/the-hidden-power-of-nofollow-links
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Footer backlink for/to Web Design Agency
I read some old (10+ years) information on whether footer backlinks from the websites that design agencies build are seen as spammy and potentially cause a negative effect. We have over 150 websites that we have built over the last few years, all with sitewide footer backlinks back to our homepage (designed and managed by COMPANY NAME). Semrush flags some of the links as potential spammy links. What are the current thoughts on this type of footer backlink? Are we better to have 1 dofollow backlink and the rest of the website nofollow from each domain?
Link Building | | MultiAdE1 -
How much time does it takes for a backlink to get registered in Google? My basketball anime website has been live since start of this week and Google has not registered any backlink.
So my website https://www.animedhfa.com/basketball-anime/ about basketball Anime has shown no changes in DA or backlinks. It has been 5 days perhaps since it went live.
Link Building | | ahmad74750 -
Nofollow links with high spam score
Hi All, Is it worth setting co-operation with website that has incoming links with spam score 96% despite the fact they're mostly nofollow? From my understanding there's still connection set between websites bit no negative impact on my SEO profile. Am I right? Thanks for all opinions.
Link Building | | Optimal_Strategies0 -
How to index Backlinks Fast in Google!
I Made few backlinks with my keyword but they are not getting index and it has been for 15 days. Do you have any idea that will help me out to solve this problem and also to index back links quickly.
Link Building | | rohitdeveloper0 -
Hidden Backlinks
Hi, I hope someone can help me with this. We have a competitor who appears to be ranking No1 for a competitive search term with a very lame site and above some authoritative sites. He has been here for some time as well. When we check out his back link profile through OSE, Majestic and Ahrefs they show as only 3 backlinks from no PR sites. However, someone pointed out that they could be using a link network that is blocking every crawler apart from Google, Yahoo and BIng. I would like to know if there is a way to confirm this. For instance I know that we can use screaming frog to mimic Googlebot, however, if there a way to reveal the real backlinks to a site like this using any tools. Thanks
Link Building | | kirstyseo0 -
Backlinks From Press Releases - Should I Disavow Them?
About 2 months ago, I published a press release through PRWEB with a link back to my website of course. Now it must have been one of those morning where the coffee wasn't strong enough as my website already has a Penguin penalty I'm trying to get lifted. The intent wasn't to spam the web but rather to gain some traction in the business hosting world. Like I've said, the coffee must've been too weak that morning as it didn't even cross my mind to see if I could "nofollow" the links in the press release. I just hit the submit button... As I'm in the process of submitting a disavow links request to Google, I'm wondering if I should include the URLs to copies of those press releases? I mean, there's no way I can find all those links as it was submitted not long ago. Google and link tools will keep discovering other copies of the PR for months to come probably.
Link Building | | sbrault740 -
How Many Backlinks Per Day
I am starting to do some manual back-linking for a medium competition word with high traffic. I plan to start back linking with like niche blogs with non spam comments, like niche directories, like niche forums, and guest blogging. My domain is over 3 years old and ranks for multiple keywords, but I'm going to concentrate specifically on this keyword, but need to know how many links to back-link a day. Again none of these will be spam, but will be of real quality. I was thinking 10-20 a day, but unsure.
Link Building | | treeoflife0 -
Press Release Sites for Backlinks
OK, I read a previous thread about whether people found press release sites useful (specifically I am considering a reputable pay for release service). I understand the knock on press releases in this digital age (namely that no one reads them and arguably never did . . . ), but I was interested in moving the discussion in a different direction . . . Do press releases services really help a sites performance based on increased backlinking? Is there a SEO benefit to PR services? My company is a local print company. I've done quite a bit of research on my local competitors, and specifically for a couple products we would like to dominate. The good news is that it looks like the hurdle would not be terribly high to really take over the web presence with a well planned and executed website/SEO campaign. My inclination is that for a relatively small company like mine (dealing with relatively small competitors) it WOULD benefit me to pay for the sheer number of backlinks a PR program would generate. The monthly cost is frankly about the same as the cost of this site, which OF COURSE I get value from (hey moderator, how about a couple extra MOZ points for that one!) Specifically, I am looking at this for myself, but feel free to expand the question to the broader topic.
Link Building | | damon12121
