undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Let your reputation grow with Reviews AI
    Moz Local

    Let your reputation grow with Reviews AI

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. SEO Tactics
  3. Link Building
  4. Should backlink URLs include www, https, or both???

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Should backlink URLs include www, https, or both???

Link Building
10
9
2.0k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • udaipabla
    udaipabla last edited by Jul 2, 2019, 9:04 PM

    My business is located at remotebaba.com, and I am wanting several sites to link to it.
    I am only interested in home page at this point, and we are using HTTPS for our site.

    Which one of these should I have other sites link to (Please provide complete justification):
    remotebaba.com (my root domain)
    www.remotebaba.com
    https://remotebaba.com
    https://www.remotebaba.com

    I really appreciate your help!

    1 Reply Last reply Reply Quote 1
    • Nedslace
      Nedslace last edited by May 6, 2024, 7:18 PM

      I also get confused about this my website url on Google search is like this when I copy the url and paste so I just add it to directories etc like it https://kpsroofinganddrivewaysltd.co.uk/

      1 Reply Last reply Reply Quote 0
      • topic:timeago_earlier,23 days
      • beauhartwick
        beauhartwick last edited by Apr 13, 2024, 10:41 PM

        I always use the https just because that's typically where the destination link is anyway. My website https://www.dinosafetysurfacing.com has almost all the links pushed through the https and its doing really well via seo.
        Basically, you dont want to split your link flow. Just makes it harder

        1 Reply Last reply Reply Quote 0
        • topic:timeago_earlier,5 months
        • 24hrmarketing
          24hrmarketing last edited by Nov 25, 2023, 5:47 PM

          I always make sure to put https://www.24hrmarketing.com

          for my business 24 hour marketing in brooklyn, ny. I suggest everyone put the SSL secure optimized for SEO domain path!

          1 Reply Last reply Reply Quote 0
          • topic:timeago_earlier,3 months
          • talentwide
            talentwide last edited by Sep 5, 2023, 12:13 PM

            You should always point your links to the final version you show users. In this case, you have all 3 redirected to https://www.visagurukul.com, then that should be the URL. (best digital marketing agency)

            The thinking here is to be coherent on what you tell Users, other webs and Google. Don't waste Google's time making it go through redirections whenever you can avoid it.

            1 Reply Last reply Reply Quote 0
            • ezkrt
              ezkrt last edited by Aug 31, 2023, 6:13 AM

              Backlink URLs should ideally reflect the way the target website's URL is structured. If the target website uses "www" and "https," then the backlink should include both "www" and "https." Similarly, if the target website uses just the root domain without "www," and it's on "https," then the backlink should match that structure.

              Consistency is key in maintaining a clean and organized backlink profile. Search engines like Google will consider both "www" and "non-www" versions of a domain, as well as "http" and "https" versions, as separate entities. Therefore, it's generally a good practice to be consistent with the way you link to a website. This helps in:

              Avoiding Duplicate Content Issues: Search engines might treat "www" and "non-www" versions of a website as separate entities, potentially causing duplicate content issues.

              SEO Consistency: Having consistent URLs in your backlinks helps search engines understand the authoritative version of your website. It also helps consolidate SEO authority to a single version.

              User Experience: Consistent URLs in backlinks ensure that users are directed to the correct version of the website without encountering any confusion or redirection errors.

              In summary, always try to mirror the URL structure of the target website in your backlinks, whether that includes "www," "https," or both.

              1 Reply Last reply Reply Quote 0
              • georgebenzy
                georgebenzy last edited by Aug 30, 2023, 6:59 AM

                Using HTTPS ensures secure communication between the user's browser and your website's server, which is important for both security and search engine optimization. Additionally, it's a good idea to set up redirects so that all variations (http, non-www, www, and non-https) are automatically redirected to the HTTPS version of your root domain. This helps maintain a consistent and secure user experience.

                So, the recommended link for other sites to use is "https://gstcalculatorau.com/singapore-gst-calculator/".

                1 Reply Last reply Reply Quote 0
                • sana.1
                  sana.1 last edited by Aug 29, 2023, 9:18 AM

                  Whether backlink URLs should include www and https depends on your website's configuration. If your website is configured to redirect all traffic from HTTP to HTTPS, then you should use the HTTPS version of your URL in backlinks. e.g. https://www.almondcoupons.com/ This is because Google and other search engines prefer HTTPS websites.

                  1 Reply Last reply Reply Quote 0
                  • topic:timeago_earlier,4 years
                  • GastonRiera
                    Gaston Riera last edited by Jul 5, 2019, 9:40 AM Jul 5, 2019, 9:40 AM

                    Hi udaipabla,

                    You should always point your links to the final version you show users. In this case, you have all 3 redirected to https://www.remotebaba.com, then that should be the URL.

                    The thinking here is to be coherent on what you tell Users, other webs and Google. Don't waste Google's time making it go through redirections whenever you can avoid it.

                    Hope it helps.
                    Best luck.
                    Gaston

                    1 Reply Last reply Reply Quote 0
                    • 1 / 1
                    1 out of 9
                    • First post
                      1/9
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • haris313

                      Backlinking Strategy

                      link building link building whitehat

                      I am particularly new to the field of SEO and Backlinking and I have recently started my own blog feel free to have a look (https://thehorseradar.com/). What I wanted to find out is how can I achieve a DA of at least 30. What should be my link-building strategy? & what steps should I take first? With an abundance of overwhelming info available online I have gotten really confused about what would work and what would not. If someone would lay out the steps needed to be taken, I would be extremely grateful! Thank You

                      Link Building | Feb 17, 2024, 6:13 AM | haris313
                      1
                    • FriedmanSimon1000

                      Backlinks and SPAM

                      I was doing some back link review of competitors and I have noticed that many of our competition have 300+ do follow back links from Justia.com  and an additional 300+ do follow links from law.cornell.edu (they share the same database). The links on Justia are from different pages and they are all going to the root of our competitors site. So the questions are as follows; 1: For the purpose of SEO is this considered SPAM 2: If not SPAM, then does it have a positive effect on the competitions website and should I attempt to emulate for my client. Thanks in advance. -Jeff

                      Link Building | Apr 7, 2019, 2:20 PM | FriedmanSimon1000
                      0
                    • landport

                      Is there such a thing as buying white hat backlinks? (example)

                      Hi, would you guys recommend using a backlink service like this? https://www.peopleperhour.com/hourlie/gain-30-links-from-30-top-newspaper-sites-in-the-uk/396519Or is this the kind of thing that leads to being penalised?Over the years, I've always been told this is black hat and dodgy. Is that always the case?

                      Link Building | Apr 6, 2024, 8:09 AM | landport
                      0
                    • frankmassanova

                      Reversing Canonical URLs?

                      A few months back, we set up canonical URLs on some pages with duplicate content to give some newer pages more link juice. Now, we need to do the opposite and give that same juice to some of the original pages. If we set up canonical URLs on the newer pages to point back to the original pages, are we losing the juice we've been building all along? Sorry for all this convoluted juice talk. Hopefully, my point is getting across here.

                      Link Building | Dec 15, 2016, 2:40 PM | frankmassanova
                      0
                    • allie74

                      What is the best way to go about building backlinks?

                      I'm a newbie here and my head is spinning because I don't know where or how to start the backlink building process. My website is 1 month old and I don't have any backlinks yet. what is the best way to go about it? Should I study my competition's backlinks and go from there? I'm so confused I need help! Please help! Any information will be greatly appreciated!!

                      Link Building | Jun 8, 2020, 8:14 AM | allie74
                      1
                    • FLEAR

                      Changing url from non www to www.

                      basically I have realised i have more page authority and links going to www.onestopmuscle.co.uk instead of onestopmuscle.co.uk. I use wordpress and have no clue how to make sure onestopmuscle.co.uk redirects to www. version. anyone have any ideas? I don't want to mess about with files or i'll most likely make the blog into a disaster.

                      Link Building | Aug 29, 2012, 6:13 PM | FLEAR
                      0
                    • censeo

                      Could google recognize urls in data-attributes?

                      Hi, could google's crawler recognize the following example as a link and will be crawl the url? any experience? ty for your help

                      Link Building | Aug 21, 2012, 10:28 AM | censeo
                      0
                    • jgower

                      Frustrated with spammy backlinks from competitors

                      I've only been doing SEO for my company for the last month and I've made some headway but what is really frustrating me right now is a couple of competitors that have OBVIOUS spammy links ranking in the number 1,2,3 stops all over the board for the keywords i'm going for.  One competitor in particular has anchor text links EVERYWHERE that make absolutely no sense...junk like... "I have never been more saddened by anything in my life than when my grandfather got cancer.  I told my uncle he needed to buy some auto insurance.  I really like pork." I mean, these links are the pages with the most page authority and page rank out of all of the ones they have...and I'd venture to say that almost all of their backlinks are like this...well, half of them are just random links with good anchor text on the sidebar of a bazillion spam websites (diapers, toys, fake blogs, etc.)...while i have about 3k links and most of my top competitors have about 5k links...these guys have over 33k. Worse yet, when I look at something like Alexa rank, they have pretty high overall traffic rank but it shows traffic rank in MX (mexico) instead of the US...these guys only sell in the US!  I mean, they're black hat if I've ever seen such a thing and they rank superbly on all keywords. What can I do to compete with this junk?

                      Link Building | Jan 5, 2012, 7:09 PM | jgower
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.